DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Asset Advisory Group, Inc.
Latest filing Feb 27, 2026
First filing on the tape Mar 5, 2012 · 26 filings
SEC status approved since Apr 26, 1994
RAUM
$480M
reported, Item 5.F
Discretionary
94%
of RAUM
Private clients
100%
$480M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$240M
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$480M as of Feb 27, 2026
Mar 5, 2012$176M then
HNW client RAUM$451M as of Feb 27, 2026
Feb 1, 2018$248M then
State-registered IARs (5.B.3)0 as of Feb 27, 2026
Mar 5, 20120 then
Employees (5.A)5 as of Feb 27, 2026
Mar 4, 20131 then
Private funds: no history
RAUM +18% over the last fiscal year+13% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Feb 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $240MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 86derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $5.2MderivedHNW RAUM over HNW clients
- Average account
- $757,542derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 94%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.2%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
- Custody
- $11.8M, 5 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$451M94%
- Individuals$28.8M6.0%
- Individual clients
- 85reported
- HNW clients
- 86reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 633reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- $11.8M for 5 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Amanda Zoch McgrathCertified Financial Planner | Kinnelon, Nj | May 30, 2017 | 19 y | 0 |
| Paul Bernard ZochCertified Financial Planner | Kinnelon, Nj | Jul 30, 2024 | 40 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Matthew Stephen Crum to True North Financial Services, LLCAug 22, 2017 · Other
Joined, latest
- Matthew Stephen Crum from Symmetry PartnersJul 29, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Bernard Paul Zoch · President And Chief Compliance Officercontrolsince 01/1998 · owns 50% to 75%
- Zoch Amanda Mcgrath · Vice President And Treasurersince 05/2018 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Kinnelon, Nj · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- discretionary share shiftChange between filings · filing Feb 27, 2026discretionary share of RAUM moved from 39.0% to 94.0% between the annual amendments of 2025-02-11 and 2026-02-27peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 558 to 633Jun 5, 2025 to Feb 27, 2026
- HNW clients · 73 to 86Jun 5, 2025 to Feb 27, 2026
- Assets in custody · $66.9M to $11.8MJun 5, 2025 to Feb 27, 2026
- Discretionary RAUM · $157M to $453MJun 5, 2025 to Feb 27, 2026
- HNW RAUM · $376M to $451MJun 5, 2025 to Feb 27, 2026
- Individual RAUM · $30.8M to $28.8MJun 5, 2025 to Feb 27, 2026
- Non-discretionary RAUM · $250M to $26.8MJun 5, 2025 to Feb 27, 2026
- RAUM · $407M to $480MJun 5, 2025 to Feb 27, 2026
- Financial planning clients · 51-100 to 51-100Feb 11, 2025 to Jun 5, 2025
- Accounts · 548 to 558Jul 24, 2024 to Feb 11, 2025
- HNW clients · 69 to 73Jul 24, 2024 to Feb 11, 2025
- Individual clients · 91 to 85Jul 24, 2024 to Feb 11, 2025
- Assets in custody · $57.9M to $66.9MJul 24, 2024 to Feb 11, 2025
- Discretionary RAUM · $95.5M to $157MJul 24, 2024 to Feb 11, 2025
- HNW RAUM · $345M to $376MJul 24, 2024 to Feb 11, 2025
- Individual RAUM · $29.6M to $30.8MJul 24, 2024 to Feb 11, 2025
- Non-discretionary RAUM · $279M to $250MJul 24, 2024 to Feb 11, 2025
- RAUM · $374M to $407MJul 24, 2024 to Feb 11, 2025
- Business name · ASSET ADVISORY GROUP INC to ASSET ADVISORY GROUP, INC.Feb 2, 2024 to Jul 24, 2024
- Legal name · ASSET ADVISORY GROUP INC to ASSET ADVISORY GROUP, INC.Feb 2, 2024 to Jul 24, 2024
- HNW clients · 59 to 69Mar 2, 2023 to Feb 2, 2024
- Individual clients · 111 to 91Mar 2, 2023 to Feb 2, 2024
- Assets in custody · $57.1M to $57.9MMar 2, 2023 to Feb 2, 2024
- Employees · 2 to 5Mar 2, 2023 to Feb 2, 2024
- Discretionary RAUM · $56.7M to $95.5MMar 2, 2023 to Feb 2, 2024
- HNW RAUM · $296M to $345MMar 2, 2023 to Feb 2, 2024
- Individual RAUM · $33.7M to $29.6MMar 2, 2023 to Feb 2, 2024
- Non-discretionary RAUM · $273M to $279MMar 2, 2023 to Feb 2, 2024
- RAUM · $330M to $374MMar 2, 2023 to Feb 2, 2024
- Accounts · 529 to 548Feb 17, 2022 to Mar 2, 2023
- HNW clients · 65 to 59Feb 17, 2022 to Mar 2, 2023
- Individual clients · 101 to 111Feb 17, 2022 to Mar 2, 2023
- Assets in custody · $25.4M to $57.1MFeb 17, 2022 to Mar 2, 2023
- Financial planning clients · 26-50 to 51-100Feb 17, 2022 to Mar 2, 2023
- Discretionary RAUM · $55.2M to $56.7MFeb 17, 2022 to Mar 2, 2023
- HNW RAUM · $359M to $296MFeb 17, 2022 to Mar 2, 2023
- Individual RAUM · $31.5M to $33.7MFeb 17, 2022 to Mar 2, 2023
- Non-discretionary RAUM · $335M to $273MFeb 17, 2022 to Mar 2, 2023
- RAUM · $390M to $330MFeb 17, 2022 to Mar 2, 2023
- Advisory activities · 2 to 3Mar 9, 2021 to Feb 14, 2022
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 973-492-0808reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 973-492-1166reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- ASSETADVISORYGROUP.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 973-492-0808reportedpublic record, Form ADV, Feb 27, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $240Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026