DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Money Management Services Inc
Legal name Money Management Services, Inc.
Latest filing Mar 10, 2026
First filing on the tape Mar 29, 2012 · 19 filings
SEC status approved since Oct 30, 1992
RAUM
$443M
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
100%
$442M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$88.5M
derived; firm RAUM over IAPD count
Employees
12
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$443M as of Mar 10, 2026
Mar 29, 2012$141M then
HNW client RAUM$290M as of Mar 10, 2026
Mar 28, 2018$115M then
State-registered IARs (5.B.3)5 as of Mar 10, 2026
Mar 29, 20120 then
Employees (5.A)12 as of Mar 10, 2026
Mar 25, 20136 then
Private funds: no history
RAUM +14% over the last fiscal year+12% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Mar 10, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $88.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 104derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.9MderivedHNW RAUM over HNW clients
- Average account
- $321,497derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.4derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.8%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminars, otherreportedItem 5.G
- Financial planning clients
- 520reportedItem 5.H
- Custody
- $17.1M, 16 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$290M66%
- Individuals$152M34%
- Pension and profit-sharing plans$429,8030.1%
- Individual clients
- 368reported
- HNW clients
- 153reported
- Pension plan clients
- 1reported
- Charitable clients
- n/areported
- Accounts
- 1,377reported
- Financial planning clients
- 520reported
- Wrap fee programs
- noreported
- Custody of client assets
- $17.1M for 16 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Andrew Donald Rice | Birmingham, Al | Jan 26, 2006 | 23 y | 0 |
| Donald Ray RiceCertified Financial Planner | Birmingham, Al | Jan 26, 2006 | 38 y | 0 |
| Audrea Rice Robbins | Birmingham, Al | Feb 3, 2006 | 28 y | 0 |
| David Alan Wiggins | Birmingham, Al | Sep 18, 2020 | 10 y | 0 |
| Skyler Aaron Trawick | Birmingham, Al | Jan 19, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- David Franklin Painter to Southern Financial Group, LLCApr 25, 2007 · Other
- Christopher Todd Holder to Southern Financial Group, LLCApr 25, 2007 · Other
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Donald Andrew Rice · President, Chief Financial Officercontrolsince 01/2002 · owns less than 5%
- Ray Donald Rice · Director, Chairman, Chief Compliance Officercontrolsince 09/1992 · owns 75% or more
- Richards Gwendolyn Rice · Directorcontrolsince 09/1992 · owns 10% to 25%
Related persons
Schedule D 7.A
- National Advisors Trust Servicesn
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Birmingham, Al · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,304 to 1,377Feb 5, 2025 to Mar 10, 2026
- Advisory employees · 4 to 7Feb 5, 2025 to Mar 10, 2026
- HNW clients · 132 to 153Feb 5, 2025 to Mar 10, 2026
- Individual clients · 370 to 368Feb 5, 2025 to Mar 10, 2026
- Pension plan clients · 2 to 1Feb 5, 2025 to Mar 10, 2026
- Assets in custody · $17.6M to $17.1MFeb 5, 2025 to Mar 10, 2026
- Financial planning clients · 251-500 to More than 500Feb 5, 2025 to Mar 10, 2026
- State-registered IARs · 4 to 5Feb 5, 2025 to Mar 10, 2026
- Discretionary RAUM · $376M to $426MFeb 5, 2025 to Mar 10, 2026
- HNW RAUM · $242M to $290MFeb 5, 2025 to Mar 10, 2026
- Individual RAUM · $147M to $152MFeb 5, 2025 to Mar 10, 2026
- Non-discretionary RAUM · $13.0M to $16.7MFeb 5, 2025 to Mar 10, 2026
- Pension RAUM · $219,007 to $429,803Feb 5, 2025 to Mar 10, 2026
- RAUM · $389M to $443MFeb 5, 2025 to Mar 10, 2026
- Accounts · 1,345 to 1,304Jan 30, 2024 to Feb 5, 2025
- HNW clients · 129 to 132Jan 30, 2024 to Feb 5, 2025
- Individual clients · 369 to 370Jan 30, 2024 to Feb 5, 2025
- Pension plan clients · unset to 2.0Jan 30, 2024 to Feb 5, 2025
- Assets in custody · $18.0M to $17.6MJan 30, 2024 to Feb 5, 2025
- Employees · 11 to 12Jan 30, 2024 to Feb 5, 2025
- Financial planning clients · 251-500 to 251-500Jan 30, 2024 to Feb 5, 2025
- Discretionary RAUM · $344M to $376MJan 30, 2024 to Feb 5, 2025
- HNW RAUM · $220M to $242MJan 30, 2024 to Feb 5, 2025
- Individual RAUM · $132M to $147MJan 30, 2024 to Feb 5, 2025
- Non-discretionary RAUM · $8.3M to $13.0MJan 30, 2024 to Feb 5, 2025
- Pension RAUM · unset to 219007.0Jan 30, 2024 to Feb 5, 2025
- RAUM · $352M to $389MJan 30, 2024 to Feb 5, 2025
- Accounts · 1,308 to 1,345Feb 22, 2023 to Jan 30, 2024
- HNW clients · 144 to 129Feb 22, 2023 to Jan 30, 2024
- Individual clients · 360 to 369Feb 22, 2023 to Jan 30, 2024
- Assets in custody · $16.2M to $18.0MFeb 22, 2023 to Jan 30, 2024
- Discretionary RAUM · $305M to $344MFeb 22, 2023 to Jan 30, 2024
- HNW RAUM · $200M to $220MFeb 22, 2023 to Jan 30, 2024
- Individual RAUM · $113M to $132MFeb 22, 2023 to Jan 30, 2024
- Non-discretionary RAUM · $8.4M to $8.3MFeb 22, 2023 to Jan 30, 2024
- RAUM · $314M to $352MFeb 22, 2023 to Jan 30, 2024
- Accounts · 1,168 to 1,308Feb 17, 2022 to Feb 22, 2023
- HNW clients · 114 to 144Feb 17, 2022 to Feb 22, 2023
- Individual clients · 349 to 360Feb 17, 2022 to Feb 22, 2023
- Assets in custody · $27.6M to $16.2MFeb 17, 2022 to Feb 22, 2023
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 205-870-4878reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 205-871-7526reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/money-management-services-inc.reportedpublic record, Form ADV, Sep 17, 2026
- Website
- MMSFAMILY.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 205-871-7526reportedpublic record, Form ADV, Mar 10, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $88.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026