DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Southern Financial Group, LLC
Latest filing Feb 26, 2026
First filing on the tape Feb 1, 2012 · 23 filings
SEC status approved since Feb 9, 2007
RAUM
$1.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$1.0B individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$263M
derived; firm RAUM over IAPD count
Employees
8
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$1.1B as of Feb 26, 2026
Feb 1, 2012$258M then
HNW client RAUM$768M as of Feb 26, 2026
Jan 29, 2018$275M then
State-registered IARs (5.B.3)2 as of Feb 26, 2026
Feb 1, 20120 then
Employees (5.A)8 as of Feb 26, 2026
Feb 6, 20134 then
Private funds: no history
RAUM +12% over the last fiscal year+12% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Feb 26, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $263MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 285derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.2MderivedHNW RAUM over HNW clients
- Average account
- $404,366derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +12%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, otherreportedItem 5.G
- Financial planning clients
- 1,146reportedItem 5.H
- Custody
- $100M, 104 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$768M73%
- Individuals$280M27%
- Corporations and businesses$1.4M0.1%
- Charitable organizations$314,5350.0%
- Individual clients
- 788reported
- HNW clients
- 352reported
- Pension plan clients
- n/areported
- Charitable clients
- 2reported
- Accounts
- 2,597reported
- Financial planning clients
- 1,146reported
- Wrap fee programs
- noreported
- Custody of client assets
- $100M for 104 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Christopher Todd HolderCertified Financial Planner, Personal Financial Specialist | Birmingham, Al | Feb 9, 2007 | 32 y | 1 |
| David Franklin PainterCertified Financial Planner, Personal Financial Specialist | Birmingham, Al | Feb 13, 2007 | 32 y | 1 |
| Adam Dexter JenkinsCertified Financial Planner | Birmingham, Al | Jul 24, 2024 | 11 y | 0 |
| Peter Andrew SchilliCertified Financial Planner | Birmingham, Al | Jul 28, 2026 | 13 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- David Franklin Painter from Money Management Services IncFeb 13, 2007 · Other
- Christopher Todd Holder from Money Management Services IncFeb 9, 2007 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Todd Christopher Holder · Member, Chief Financial Officercontrolsince 11/2006 · owns 50% to 75%
- Franklin David Painter · Member, Chief Compliance Officercontrolsince 11/2006 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Birmingham, Al · principal | 4 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 2,492 to 2,597Mar 12, 2025 to Feb 26, 2026
- HNW clients · 316 to 352Mar 12, 2025 to Feb 26, 2026
- Individual clients · 803 to 788Mar 12, 2025 to Feb 26, 2026
- Assets in custody · $91.2M to $100MMar 12, 2025 to Feb 26, 2026
- Discretionary RAUM · $936M to $1.1BMar 12, 2025 to Feb 26, 2026
- HNW RAUM · $658M to $768MMar 12, 2025 to Feb 26, 2026
- Individual RAUM · $276M to $280MMar 12, 2025 to Feb 26, 2026
- RAUM · $936M to $1.1BMar 12, 2025 to Feb 26, 2026
- Accounts · 2,409 to 2,492Feb 14, 2024 to Mar 12, 2025
- HNW clients · 259 to 316Feb 14, 2024 to Mar 12, 2025
- Individual clients · 845 to 803Feb 14, 2024 to Mar 12, 2025
- Assets in custody · $85.5M to $91.2MFeb 14, 2024 to Mar 12, 2025
- Financial planning clients · More than 500 to More than 500Feb 14, 2024 to Mar 12, 2025
- Discretionary RAUM · $855M to $936MFeb 14, 2024 to Mar 12, 2025
- HNW RAUM · $544M to $658MFeb 14, 2024 to Mar 12, 2025
- Individual RAUM · $309M to $276MFeb 14, 2024 to Mar 12, 2025
- RAUM · $855M to $936MFeb 14, 2024 to Mar 12, 2025
- Accounts · 2,389 to 2,409Jan 31, 2023 to Feb 1, 2024
- Corporate clients · 3 to 4Jan 31, 2023 to Feb 1, 2024
- HNW clients · 246 to 259Jan 31, 2023 to Feb 1, 2024
- Individual clients · 987 to 845Jan 31, 2023 to Feb 1, 2024
- Assets in custody · $78.3M to $85.5MJan 31, 2023 to Feb 1, 2024
- Discretionary RAUM · $741M to $855MJan 31, 2023 to Feb 1, 2024
- HNW RAUM · $451M to $544MJan 31, 2023 to Feb 1, 2024
- Individual RAUM · $288M to $309MJan 31, 2023 to Feb 1, 2024
- RAUM · $741M to $855MJan 31, 2023 to Feb 1, 2024
- Accounts · 2,309 to 2,389Feb 23, 2022 to Jan 31, 2023
- Corporate clients · 2 to 3Feb 23, 2022 to Jan 31, 2023
- HNW clients · 285 to 246Feb 23, 2022 to Jan 31, 2023
- Individual clients · 938 to 987Feb 23, 2022 to Jan 31, 2023
- Assets in custody · $100M to $78.3MFeb 23, 2022 to Jan 31, 2023
- Discretionary RAUM · $837M to $741MFeb 23, 2022 to Jan 31, 2023
- HNW RAUM · $556M to $451MFeb 23, 2022 to Jan 31, 2023
- Individual RAUM · $279M to $288MFeb 23, 2022 to Jan 31, 2023
- RAUM · $837M to $741MFeb 23, 2022 to Jan 31, 2023
- Accounts · 2,139 to 2,309Feb 26, 2021 to Feb 23, 2022
- Corporate clients · 3 to 2Feb 26, 2021 to Feb 23, 2022
- HNW clients · 236 to 285Feb 26, 2021 to Feb 23, 2022
- Individual clients · 1,017 to 938Feb 26, 2021 to Feb 23, 2022
- Assets in custody · $84.6M to $100MFeb 26, 2021 to Feb 23, 2022
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- todd@thesouthernfinancialgroup.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 205-383-1415reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 205-383-1416reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- THESOUTHERNFINANCIALGROUP.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 205.383.1415reportedpublic record, Form ADV, Feb 26, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $263Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026