DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Park Place Capital Corporation
Latest filing Mar 13, 2026
First filing on the tape Jan 26, 2012 · 36 filings
SEC status approved since Sep 2, 1988
RAUM
$879M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
50%
$441M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$126M
derived; firm RAUM over IAPD count
Employees
20
7 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
36 filings and snapshots on the tape
RAUM$879M as of Mar 13, 2026
Jan 26, 2012$94.4M then
HNW client RAUM$229M as of Mar 13, 2026
Mar 28, 2022$19.1M then
State-registered IARs (5.B.3)7 as of Mar 13, 2026
Jan 26, 20120 then
Employees (5.A)20 as of Mar 13, 2026
Mar 18, 20133 then
Private funds: no history
RAUM +21% over the last fiscal year+1.0% a year over threeIARs 5 to 7offices 2 to 4
Practice profile
derived from the filing of Mar 13, 2026; every figure names its basis
Archetypes, each a printed rule
- Bank affiliated · Item 7.A.6 or 7.A.7 (bank or trust company affiliate) and a bank, bancorp or trust company as a 50 percent or greater owner on Schedule A
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $126MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 87derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $6.4MderivedHNW RAUM over HNW clients
- Average account
- $1.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.9derivedItem 5.A over advisors
- Advisors per office
- 1.4derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +40%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +47%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for investment companies, pension consulting, selection of other advisersreportedItem 5.G
- Wrap fee program
- $474MreportedItem 5.I
- Ownership
- a bank, bancorp or trust company is a 50 percent or greater ownerderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Banks and thrifts$326M37%
- High-net-worth individuals$229M26%
- Individuals$211M24%
- Investment companies$67.0M7.6%
- Corporations and businesses$46.0M5.2%
- Individual clients
- 571reported
- HNW clients
- 36reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 609reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.5 fund_share=0.08 institutional_share=0.0 related_bd=true related_bank=false bd_reps=3.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jake Morrison HeyerCertified Financial Planner | Homewood, Al | Jun 26, 2020 | 13 y | 2 |
| Byron Todd GoldenChartered Financial Analyst | Homewood, Al | Jun 26, 2020 | 26 y | 2 |
| Matthew Haas Foster | Homewood, Al | Jun 26, 2020 | 24 y | 5 |
| Jennifer Jackson Rawls | Homewood, Al | Mar 17, 2021 | 11 y | 0 |
| Sarah Walton Burchfield CobbCertified Financial Planner | Homewood, Al | Jun 6, 2025 | 16 y | 2 |
| William Hubert AycockChartered Financial Analyst | Homewood, Al | Jul 28, 2025 | 14 y | 1 |
| Jason Shane HawkinsChartered Financial Analyst | Homewood, Al | Mar 2, 2026 | 18 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- William Hubert Aycock from Doucet Asset Management, LLCJul 28, 2025 · Other
- Sarah Walton Burchfield Cobb from Cahaba Wealth Management, Inc.Jun 6, 2025 · RIA to RIA
- Matthew Haas Foster from LPL Financial LLCJun 26, 2020 · Other
- Jake Morrison Heyer from LPL Financial LLCJun 26, 2020 · Other
- Byron Todd Golden from Lanark Financial, Inc.Jun 26, 2020 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Haas Matthew Foster · President / Directorcontrolsince 05/2020 · owns less than 5%
- M Jake Heyer · Senior Manager / Directorcontrolsince 05/2020 · owns less than 5%
- William Mark Jeanfreau · Directorcontrolsince 05/2020 · owns less than 5%
- Hall William Miskelly · Director / Chairmancontrolsince 05/2020 · owns less than 5%
- B Paul Ordonio · Cco / Secretary / Directorcontrolsince 05/2020 · owns less than 5%
- Dee Micah White · Directorcontrolsince 05/2020 · owns less than 5%
- Justice Leah Allen · Chief Financial Officersince 07/2023 · owns less than 5%
Entity owners
- Renasant Bank · Ownerdirect · owns 75% or more
- Renasant Corporation · Sole Shareholderindirect · owns 75% or more of Renasant Bank · public reporting company
Related persons
Schedule D 7.A
- Park Place Capital Securities Corp.broker-dealery
- Renasant Banky
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Homewood, Al · principal | 7 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Tupelo, MS2 employees
- Nashville, TN1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- high employee count relative to advisorsStatic outlier · filing Mar 13, 2026employees per registered advisor of 2.9 against a peer median of 1.4 (947 comparable advisers, 98.0th percentile, 3.7 robust deviations)peers: independent wealth managers, $500M to $1B (947) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 416 to 609Jan 16, 2026 to Mar 13, 2026
- Advisory employees · 5 to 7Jan 16, 2026 to Mar 13, 2026
- HNW clients · 38 to 36Jan 16, 2026 to Mar 13, 2026
- Individual clients · 375 to 571Jan 16, 2026 to Mar 13, 2026
- Employees · 8 to 20Jan 16, 2026 to Mar 13, 2026
- Financial planning clients · 51-100 to 101-250Jan 16, 2026 to Mar 13, 2026
- State-registered IARs · 5 to 7Jan 16, 2026 to Mar 13, 2026
- Other offices · 2 to 4Jan 16, 2026 to Mar 13, 2026
- Discretionary RAUM · $716M to $865MJan 16, 2026 to Mar 13, 2026
- HNW RAUM · $174M to $229MJan 16, 2026 to Mar 13, 2026
- Individual RAUM · $114M to $211MJan 16, 2026 to Mar 13, 2026
- Non-discretionary RAUM · $8.3M to $13.9MJan 16, 2026 to Mar 13, 2026
- RAUM · $724M to $879MJan 16, 2026 to Mar 13, 2026
- Succession · true to falseJan 16, 2026 to Mar 13, 2026
- Succession · false to trueOct 7, 2025 to Jan 16, 2026
- Wrap assets (manager) · $323M to $0Jun 26, 2025 to Oct 7, 2025
- Financial planning clients · 51-100 to 51-100Mar 27, 2025 to Jun 26, 2025
- Accounts · 380 to 416Sep 27, 2024 to Mar 27, 2025
- BD registered reps · 0 to 3Sep 27, 2024 to Mar 27, 2025
- HNW clients · 34 to 38Sep 27, 2024 to Mar 27, 2025
- Individual clients · 336 to 375Sep 27, 2024 to Mar 27, 2025
- Employees · 10 to 8Sep 27, 2024 to Mar 27, 2025
- Discretionary RAUM · $596M to $716MSep 27, 2024 to Mar 27, 2025
- HNW RAUM · $134M to $174MSep 27, 2024 to Mar 27, 2025
- Individual RAUM · $73.6M to $114MSep 27, 2024 to Mar 27, 2025
- Non-discretionary RAUM · $6.5M to $8.3MSep 27, 2024 to Mar 27, 2025
- RAUM · $602M to $724MSep 27, 2024 to Mar 27, 2025
- Wrap assets (manager) · $240M to $323MSep 27, 2024 to Mar 27, 2025
- Accounts · 397 to 380Aug 31, 2023 to Mar 26, 2024
- Advisory activities · 7 to 6Aug 31, 2023 to Mar 26, 2024
- Charity clients · 1.0 to unsetAug 31, 2023 to Mar 26, 2024
- Individual clients · 182 to 336Aug 31, 2023 to Mar 26, 2024
- Employees · 11 to 10Aug 31, 2023 to Mar 26, 2024
- Financial planning clients · 26-50 to 51-100Aug 31, 2023 to Mar 26, 2024
- Discretionary RAUM · $581M to $596MAug 31, 2023 to Mar 26, 2024
- HNW RAUM · $120M to $134MAug 31, 2023 to Mar 26, 2024
- Individual RAUM · $50.9M to $73.6MAug 31, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $273M to $6.5MAug 31, 2023 to Mar 26, 2024
- RAUM · $854M to $602MAug 31, 2023 to Mar 26, 2024
- Wrap assets (manager) · $181M to $240MAug 31, 2023 to Mar 26, 2024
Signals
9 dated events
- Park Place Capital Corporation reported succeeding to the business of Park Place Capital Corporation (Form ADV Item 4)Jan 16, 2026 · Succession (Item 4) · fact
- Park Place Capital Corporation reported RAUM $602.1M, down 30% from $854.4M (2023-08-31 to 2024-03-26)Mar 26, 2024 · RAUM change · derived
- Park Place Capital Corporation reported RAUM $854.4M, up 45% from $587.3M (2022-04-14 to 2023-03-23)Mar 23, 2023 · RAUM change · derived
- Park Place Capital Corporation reported RAUM $570.3M, up 720% from $69.6M (2021-05-12 to 2021-12-21)Dec 21, 2021 · RAUM change · derived
- M Jake Heyer (Senior Manager / Director) appeared on Schedule A of Park Place Capital CorporationJun 25, 2020 · Control person joined · fact
- Hall William Miskelly (Director / Chairman) appeared on Schedule A of Park Place Capital CorporationJun 25, 2020 · Control person joined · fact
- William Mark Jeanfreau (Director) appeared on Schedule A of Park Place Capital CorporationJun 25, 2020 · Control person joined · fact
- Haas Matthew Foster (President / Director) appeared on Schedule A of Park Place Capital CorporationJun 25, 2020 · Control person joined · fact
- Curtis Larry Catlett (Principal, Shareholder) no longer on Schedule A of Park Place Capital Corporation (listed 2019-03-25, absent 2019-11-15)Nov 15, 2019 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@parkplacecapital.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 800-459-9084reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- parkplacecapital.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 800-459-9084reportedpublic record, Form ADV, Mar 13, 2026
- Team page
- parkplacecapital.com/capital-management/professionalsreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $126Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026