DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Woodard & Co Asset Management Group Inc
Latest filing Apr 30, 2026
First filing on the tape Jan 25, 2012 · 25 filings
SEC status approved since Aug 1, 1985
RAUM
$1.2B
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
94%
$1.1B individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$233M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
25 filings and snapshots on the tape
RAUM$1.2B as of Apr 30, 2026
Jan 25, 2012$354M then
HNW client RAUM$640M as of Apr 30, 2026
Mar 28, 2018$191M then
State-registered IARs (5.B.3)0 as of Apr 30, 2026
Feb 14, 20132 then
Employees (5.A)5 as of Apr 30, 2026
Feb 14, 20135 then
Private funds: no history
RAUM +12% over the last fiscal year+13% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Apr 30, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $233MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 361derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.9MderivedHNW RAUM over HNW clients
- Average account
- $637,009derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 3.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +12%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.0%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, publications, educational seminarsreportedItem 5.G
- Wrap fee program
- $1.1BreportedItem 5.I
- Custody
- $737M, 1,743 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$640M56%
- Individuals$461M40%
- Charitable organizations$38.0M3.3%
- Corporations and businesses$5.0M0.4%
- Individual clients
- 1,473reported
- HNW clients
- 333reported
- Pension plan clients
- 0reported
- Charitable clients
- 10reported
- Accounts
- 1,832reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $737M for 1,743 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.94 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Todd Franklin SenterCertified Financial Planner | Bermuda Run, Nc | Apr 26, 2018 | 22 y | 1 |
| John Bennett Woodard | Bermuda Run, Nc | Aug 13, 2018 | 45 y | 0 |
| Joan Holland Woodard | Bermuda Run, Nc | Aug 13, 2018 | 32 y | 0 |
| Matthew Pearson BladesCertified Financial Planner | Bermuda Run, Nc | Sep 29, 2021 | 12 y | 1 |
| John Bennett Woodard | Bermuda Run, Nc | Aug 24, 2024 | 13 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Matthew Pearson Blades from Credit Union Investment ServicesSep 29, 2021 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Holland Joan Woodard · Treasurercontrolsince 01/1998 · owns less than 5%
- Bennett John Woodard · Presidentcontrolsince 01/1998 · owns 75% or more
- Bennett John Woodard · Investment Advisor Representativecontrolsince 01/2026 · owns 10% to 25%
- Franklin Todd Senter · Dir. Of Ops. & Ccosince 01/2018 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Bermuda Run, Nc · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Apr 30, 2026WOODARD, JOHN, BENNETT (INVESTMENT ADVISOR REPRESENTATIVE) appeared on Schedule A between the filings of 2012-01-25 and 2026-04-30peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
- Accounts · 1,812 to 1,832Mar 27, 2025 to Mar 31, 2026
- Charity clients · 7 to 10Mar 27, 2025 to Mar 31, 2026
- Corporate clients · 12 to 11Mar 27, 2025 to Mar 31, 2026
- HNW clients · 301 to 333Mar 27, 2025 to Mar 31, 2026
- Individual clients · 1,487 to 1,473Mar 27, 2025 to Mar 31, 2026
- Assets in custody · $584M to $737MMar 27, 2025 to Mar 31, 2026
- Financial planning clients · 51-100 to 26-50Mar 27, 2025 to Mar 31, 2026
- Discretionary RAUM · $1.0B to $1.1BMar 27, 2025 to Mar 31, 2026
- HNW RAUM · $543M to $640MMar 27, 2025 to Mar 31, 2026
- Individual RAUM · $435M to $461MMar 27, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $22.0M to $23.0MMar 27, 2025 to Mar 31, 2026
- RAUM · $1.0B to $1.2BMar 27, 2025 to Mar 31, 2026
- Accounts · 1,819 to 1,812Mar 27, 2024 to Mar 27, 2025
- Advisory employees · 4 to 5Mar 27, 2024 to Mar 27, 2025
- Advisory activities · 5 to 6Mar 27, 2024 to Mar 27, 2025
- Charity clients · 12 to 7Mar 27, 2024 to Mar 27, 2025
- HNW clients · 249 to 301Mar 27, 2024 to Mar 27, 2025
- Individual clients · 1,541 to 1,487Mar 27, 2024 to Mar 27, 2025
- Assets in custody · $523M to $584MMar 27, 2024 to Mar 27, 2025
- Employees · 4 to 5Mar 27, 2024 to Mar 27, 2025
- Financial planning clients · 51-100 to 51-100Mar 27, 2024 to Mar 27, 2025
- Discretionary RAUM · $891M to $1.0BMar 27, 2024 to Mar 27, 2025
- HNW RAUM · $433M to $543MMar 27, 2024 to Mar 27, 2025
- Individual RAUM · $428M to $435MMar 27, 2024 to Mar 27, 2025
- Non-discretionary RAUM · $20.0M to $22.0MMar 27, 2024 to Mar 27, 2025
- RAUM · $911M to $1.0BMar 27, 2024 to Mar 27, 2025
- Accounts · 1,810 to 1,819Mar 30, 2023 to Mar 27, 2024
- Corporate clients · 10 to 12Mar 30, 2023 to Mar 27, 2024
- HNW clients · 210 to 249Mar 30, 2023 to Mar 27, 2024
- Individual clients · 1,572 to 1,541Mar 30, 2023 to Mar 27, 2024
- Assets in custody · $431M to $523MMar 30, 2023 to Mar 27, 2024
- Discretionary RAUM · $799M to $891MMar 30, 2023 to Mar 27, 2024
- HNW RAUM · $350M to $433MMar 30, 2023 to Mar 27, 2024
- Individual RAUM · $424M to $428MMar 30, 2023 to Mar 27, 2024
- Non-discretionary RAUM · $19.0M to $20.0MMar 30, 2023 to Mar 27, 2024
- RAUM · $818M to $911MMar 30, 2023 to Mar 27, 2024
- Accounts · 1,831 to 1,810Dec 13, 2022 to Mar 30, 2023
- Charity clients · 9 to 12Dec 13, 2022 to Mar 30, 2023
- Corporate clients · 11 to 10Dec 13, 2022 to Mar 30, 2023
- HNW clients · 245 to 210Dec 13, 2022 to Mar 30, 2023
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/woodard-&-company-asset-management-groureportedpublic record, Form ADV, Sep 17, 2026
- Website
- x.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 336-998-7000reportedpublic record, Form ADV, Apr 30, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $233Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026