DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Amp Wealth Management

Former SEC-registered adviserWhitefish Bay, WisconsinCRD 108712SEC 801-56387websiteIAPD
Legal name Asset Management For Professionals Inc
Latest filing May 12, 2025
First filing on the tape Mar 19, 2012 · 22 filings
SEC status approved since Apr 6, 1999
RAUM
$220M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
62%
$138M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
22 filings and snapshots on the tape
RAUM$220M as of May 12, 2025
Mar 19, 2012$108M then
HNW client RAUM$55.0M as of May 12, 2025
Mar 30, 2018$149M then
State-registered IARs (5.B.3)3 as of May 12, 2025
Mar 25, 20134 then
Employees (5.A)3 as of May 12, 2025
Mar 25, 20134 then
Private funds: no history
RAUM -49% over the last fiscal year-24% a year over threeIARs 3 to 3
Practice profile
derived from the filing of May 12, 2025; every figure names its basis
RAUM per advisor
$73.5MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
130derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$533,567derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
12%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-49%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-21%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$82.7M38%
  • High-net-worth individuals$55.0M25%
  • Corporations and businesses$41.0M19%
  • Pension and profit-sharing plans$26.6M12%
  • Pooled investment vehicles$14.9M6.8%
  • Charitable organizations$192,2940.1%
Individual clients
364reported
HNW clients
25reported
Pension plan clients
12reported
Charitable clients
1reported
Accounts
413reported
Financial planning clients
n/areported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Todd Gregory Mahalick · Presidentcontrol
      since 07/2006 · owns 5% to 10%
    • Arthur Jerome Mahalick · Chief Executive Officer And Chief Financial Officercontrol
      since 11/1994 · owns 75% or more
    • Melissa Kelly Christopher · Cco
      since 07/2024 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Whitefish Bay, Wi · principal000
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Pooled vehicle clients · unset to 2.0
      Mar 28, 2025 to May 12, 2025
    • Pooled vehicle RAUM · unset to 14875516.0
      Mar 28, 2025 to May 12, 2025
    • Accounts · 529 to 413
      Jul 11, 2024 to Mar 28, 2025
    • Corporate clients · 11 to 9
      Jul 11, 2024 to Mar 28, 2025
    • HNW clients · 22 to 25
      Jul 11, 2024 to Mar 28, 2025
    • Individual clients · 470 to 364
      Jul 11, 2024 to Mar 28, 2025
    • Pension plan clients · 22 to 12
      Jul 11, 2024 to Mar 28, 2025
    • Pooled vehicle clients · 2.0 to unset
      Jul 11, 2024 to Mar 28, 2025
    • Employees · 4 to 3
      Jul 11, 2024 to Mar 28, 2025
    • Discretionary RAUM · $236M to $219M
      Jul 11, 2024 to Mar 28, 2025
    • HNW RAUM · $43.7M to $55.0M
      Jul 11, 2024 to Mar 28, 2025
    • Individual RAUM · $111M to $82.7M
      Jul 11, 2024 to Mar 28, 2025
    • Non-discretionary RAUM · $198M to $1.3M
      Jul 11, 2024 to Mar 28, 2025
    • Pension RAUM · $29.3M to $26.6M
      Jul 11, 2024 to Mar 28, 2025
    • Pooled vehicle RAUM · 13064677.0 to unset
      Jul 11, 2024 to Mar 28, 2025
    • RAUM · $434M to $220M
      Jul 11, 2024 to Mar 28, 2025
    • Accounts · 521 to 529
      Nov 9, 2023 to Mar 29, 2024
    • Corporate clients · 18 to 11
      Nov 9, 2023 to Mar 29, 2024
    • HNW clients · 42 to 22
      Nov 9, 2023 to Mar 29, 2024
    • Individual clients · 422 to 470
      Nov 9, 2023 to Mar 29, 2024
    • Pension plan clients · 35 to 22
      Nov 9, 2023 to Mar 29, 2024
    • Discretionary RAUM · $225M to $236M
      Nov 9, 2023 to Mar 29, 2024
    • HNW RAUM · $66.5M to $43.7M
      Nov 9, 2023 to Mar 29, 2024
    • Individual RAUM · $68.9M to $111M
      Nov 9, 2023 to Mar 29, 2024
    • Non-discretionary RAUM · $183M to $198M
      Nov 9, 2023 to Mar 29, 2024
    • Pension RAUM · $35.1M to $29.3M
      Nov 9, 2023 to Mar 29, 2024
    • Pooled vehicle RAUM · $13.2M to $13.1M
      Nov 9, 2023 to Mar 29, 2024
    • RAUM · $408M to $434M
      Nov 9, 2023 to Mar 29, 2024
    • Advisory employees · 4 to 3
      Mar 29, 2023 to Nov 9, 2023
    • Employees · 5 to 4
      Mar 29, 2023 to Nov 9, 2023
    • State-registered IARs · 4 to 3
      Mar 29, 2023 to Nov 9, 2023
    • Accounts · 582 to 521
      Mar 23, 2022 to Mar 29, 2023
    • Advisory employees · 5 to 4
      Mar 23, 2022 to Mar 29, 2023
    • Charity clients · unset to 1.0
      Mar 23, 2022 to Mar 29, 2023
    • Corporate clients · unset to 18.0
      Mar 23, 2022 to Mar 29, 2023
    • HNW clients · 5 to 42
      Mar 23, 2022 to Mar 29, 2023
    • Individual clients · 121 to 422
      Mar 23, 2022 to Mar 29, 2023
    • Pension plan clients · 23 to 35
      Mar 23, 2022 to Mar 29, 2023
    • State-registered IARs · 5 to 4
      Mar 23, 2022 to Mar 29, 2023
    • Discretionary RAUM · $282M to $225M
      Mar 23, 2022 to Mar 29, 2023
    Signals
    9 dated events
    • Amp Wealth Management no longer on the SEC adviser roster (last listed 2025-07-01, RAUM $220.4M)
      Aug 1, 2025 · Left the SEC roster · derived
    • Gregory Todd Mahalick left Amp Wealth Management for Merit Financial Advisors (registered 2025-06-24)
      Jul 31, 2025 · Advisor changed firm · fact
    • James Thomas Breen left Amp Wealth Management for Merit Financial Advisors (registered 2025-06-30)
      Jul 31, 2025 · Advisor changed firm · fact
    • Jerome Arthur Mahalick left Amp Wealth Management for Merit Financial Advisors (registered 2025-06-24)
      Jul 31, 2025 · Advisor changed firm · fact
    • Amp Wealth Management's advisors moved to Merit Financial Advisors (Whitefish Bay, WI): 3 of 3 registered, on the same day
      Jul 31, 2025 · Firm absorbed (people side) · derived
    • Amp Wealth Management reported RAUM $220.4M, down 49% from $433.7M (2024-07-11 to 2025-03-28)
      Mar 28, 2025 · RAUM change · derived
    • Deyan Stojanovic (Partner) no longer on Schedule A of Amp Wealth Management (listed 2023-03-29, absent 2023-11-09)
      Nov 9, 2023 · Control person left · inference
    • Joseph Mcdermott left Amp Wealth Management for Curi Capital, Llc (registered 2023-08-07)
      Oct 12, 2022 · Advisor changed firm · fact
    • Deyan Stojanovic (Partner) appeared on Schedule A of Amp Wealth Management
      Mar 20, 2020 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026