DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Bragg Financial Advisors Inc

Independent wealth managerCharlotte, North CarolinaCRD 108780SEC 801-56890website IAPD

Latest filing Mar 10, 2026

First filing on the tape Feb 29, 2012 · 24 filings

SEC status approved since Oct 12, 1999

RAUM

$4.7B

reported, Item 5.F

Discretionary

100%

of RAUM

Private clients

72%

$3.3B individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$311M

derived; firm RAUM over IAPD count

Employees

15 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

24 filings and snapshots on the tape

RAUM$4.7B as of Mar 10, 2026

Feb 29, 2012$707M then

HNW client RAUM$3.1B as of Mar 10, 2026

Mar 27, 2018$935M then

State-registered IARs (5.B.3)15 as of Mar 10, 2026

Feb 29, 20120 then

Employees (5.A)39 as of Mar 10, 2026

Mar 8, 201313 then

Private funds: no history

RAUM +20% over the last fiscal year+19% a year over threeIARs 15 to 15

Practice profile

derived from the filing of Mar 10, 2026; every figure names its basis

Archetypes, each a printed rule

Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control

RAUM per advisor: $311MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 102derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $4.2MderivedHNW RAUM over HNW clients
Average account: $2.9MderivedRAUM over accounts (5.F.2.f)
Discretionary: 100%derivedof RAUM
Institutional: 1.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 2.6derivedItem 5.A over advisors
Advisors per office: 15.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year: +20%derivedbetween the last two annual amendments
Advisor growth, one year: +0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year: +3.9%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for investment companies, pension consulting, selection of other advisersreportedItem 5.G
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$3.1B66%
Investment companies$1.1B24%
Individuals$253M5.4%
Corporations and businesses$154M3.3%
Charitable organizations$61.7M1.3%

Individual clients: 794reported
HNW clients: 743reported
Pension plan clients: n/areported
Charitable clients: 38reported
Accounts: 1,613reported
Financial planning clients: 251-500reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=0.72 fund_share=0.24 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

15 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Benton Sellers BraggCertified Financial Planner, Chartered Financial Analyst	Charlotte, Nc	May 19, 2020	33 y	0
Steven Harrison ScruggsChartered Financial Analyst	Charlotte, Nc	Aug 14, 2020	26 y	0
George William ClimerCertified Financial Planner	Charlotte, Nc	Aug 14, 2020	21 y	1
Matthew Schultz DevriesChartered Financial Analyst	Charlotte, Nc	Aug 14, 2020	17 y	0
John Frank BraggCertified Financial Planner	Charlotte, Nc	Aug 14, 2020	37 y	0
Thomas Benjamin RoseCertified Financial Planner, Chartered Financial Analyst	Charlotte, Nc	Aug 14, 2020	31 y	0
Phillips Mcleod BraggCertified Financial Planner	Charlotte, Nc	Aug 14, 2020	30 y	0
Marc Nicholas ScavoCertified Financial Planner	Charlotte, Nc	Aug 17, 2020	23 y	3
Lynn Aldridge Lins De AraujoCertified Financial Planner	Charlotte, Nc	Aug 17, 2020	30 y	0
Jennifer Dawn MuckleyCertified Financial Planner	Charlotte, Nc	Aug 26, 2020	11 y	0
Evan Andrew AndersonCertified Financial Planner	Charlotte, Nc	Aug 25, 2021	26 y	1
Anthony BykovskyChartered Financial Analyst	Charlotte, Nc	Aug 25, 2021	14 y	1
Clinton Douglas TownsendChartered Financial Analyst	Charlotte, Nc	May 19, 2023	10 y	1
Meghan Marie OldisCertified Financial Planner	Charlotte, Nc	Aug 2, 2023	21 y	0
Lauren Michelle KlaiberChartered Financial Analyst	Charlotte, Nc	Aug 22, 2024	18 y	1

Advisor movement

0 left, 0 joined in 12 months

net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months

Left, latest

Adam Michael Newman to The Burney Company
Jan 18, 2023 · RIA to RIA

Joined, latest

Lauren Michelle Klaiber from Wells Fargo Investment Institute, Inc.
Aug 22, 2024 · RIA to RIA
Clinton Douglas Townsend from Laurel Wealth Advisors, LLC
May 19, 2023 · RIA to RIA
Adam Michael Newman from The Burney Company
Dec 11, 2022 · RIA to RIA
Evan Andrew Anderson from Deloitte Investment Advisors LLC
Aug 25, 2021 · Other
Anthony Bykovsky from Bedel Financial Consulting Inc
Aug 25, 2021 · Other
Marc Nicholas Scavo from Vanguard Advisers, Inc.
Aug 17, 2020 · Affiliated broker-dealer or bank to independent RIA
George William Climer from Suntrust Investment Services, Inc.
Aug 14, 2020 · Other

Every departure Every arrival

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Andrew Evan Anderson · Presidentcontrol
since 01/2026 · owns less than 5%
Sellers Benton Bragg · Ceocontrol
since 08/1998 · owns 25% to 50%
Frank John Bragg · Secretarycontrol
since 08/1992 · owns 25% to 50%
Mcleod Phillips Bragg · Vice Presidentcontrol
since 05/1996 · owns 25% to 50%
Marie Dawn Cannon · Chief Compliance Officercontrol
since 01/2019 · owns less than 5%
Dawn Jennifer Muckley · Chief Operating Officercontrol
since 06/2022 · owns less than 5%
Harrison Steven Scruggs · Shareholder, Portfolio Managercontrol
since 01/2002 · owns 10% to 25%
Terry Katharine Scruggs · Shareholder
since 01/1996 · owns 5% to 10%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Charlotte, Nc · principal	15	0	0

Offices

Schedule D 1.F, the 25 largest

No branch office listed.

ADV anomalies

1 against comparable advisers; where to look, not conclusions

control person changedChange between filings · filing Mar 10, 2026
ANDERSON, EVAN, ANDREW (PRESIDENT) appeared on Schedule A between the filings of 2024-03-15 and 2026-03-10
peers: independent wealth managers, $1B to $5B (1,360)

How anomalies are measured

What changed

consecutive filings, newest first

Accounts · 1,552 to 1,613
Oct 29, 2025 to Mar 10, 2026
Corporate clients · 32 to 36
Oct 29, 2025 to Mar 10, 2026
HNW clients · 681 to 743
Oct 29, 2025 to Mar 10, 2026
Individual clients · 799 to 794
Oct 29, 2025 to Mar 10, 2026
Employees · 33 to 39
Oct 29, 2025 to Mar 10, 2026
Discretionary RAUM · $3.9B to $4.7B
Oct 29, 2025 to Mar 10, 2026
HNW RAUM · $2.6B to $3.1B
Oct 29, 2025 to Mar 10, 2026
Individual RAUM · $257M to $253M
Oct 29, 2025 to Mar 10, 2026
RAUM · $3.9B to $4.7B
Oct 29, 2025 to Mar 10, 2026
Advisory employees · 14 to 15
Mar 15, 2024 to Mar 3, 2025
Charity clients · 37 to 38
Mar 15, 2024 to Mar 3, 2025
Corporate clients · 33 to 32
Mar 15, 2024 to Mar 3, 2025
HNW clients · 610 to 681
Mar 15, 2024 to Mar 3, 2025
Individual clients · 849 to 799
Mar 15, 2024 to Mar 3, 2025
Pension plan clients · 1.0 to unset
Mar 15, 2024 to Mar 3, 2025
Employees · 31 to 33
Mar 15, 2024 to Mar 3, 2025
Financial planning clients · 251-500 to 251-500
Mar 15, 2024 to Mar 3, 2025
State-registered IARs · 14 to 15
Mar 15, 2024 to Mar 3, 2025
Discretionary RAUM · $3.4B to $3.9B
Mar 15, 2024 to Mar 3, 2025
HNW RAUM · $2.2B to $2.6B
Mar 15, 2024 to Mar 3, 2025
Individual RAUM · $277M to $257M
Mar 15, 2024 to Mar 3, 2025
Pension RAUM · 12929120.0 to unset
Mar 15, 2024 to Mar 3, 2025
RAUM · $3.4B to $3.9B
Mar 15, 2024 to Mar 3, 2025
Accounts · 1,532 to 1,552
Mar 15, 2024 to Mar 3, 2025
Accounts · 1,496 to 1,532
Nov 8, 2023 to Mar 15, 2024
Charity clients · 35 to 37
Nov 8, 2023 to Mar 15, 2024
Corporate clients · 32 to 33
Nov 8, 2023 to Mar 15, 2024
HNW clients · 546 to 610
Nov 8, 2023 to Mar 15, 2024
Individual clients · 880 to 849
Nov 8, 2023 to Mar 15, 2024
Discretionary RAUM · $2.8B to $3.4B
Nov 8, 2023 to Mar 15, 2024
HNW RAUM · $1.8B to $2.2B
Nov 8, 2023 to Mar 15, 2024
Individual RAUM · $276M to $277M
Nov 8, 2023 to Mar 15, 2024
Pension RAUM · $9.9M to $12.9M
Nov 8, 2023 to Mar 15, 2024
RAUM · $2.8B to $3.4B
Nov 8, 2023 to Mar 15, 2024
Accounts · 1,380 to 1,496
Nov 7, 2022 to Mar 29, 2023
Charity clients · 14 to 35
Nov 7, 2022 to Mar 29, 2023
Corporate clients · 27 to 32
Nov 7, 2022 to Mar 29, 2023
HNW clients · 596 to 546
Nov 7, 2022 to Mar 29, 2023
Individual clients · 740 to 880
Nov 7, 2022 to Mar 29, 2023
Employees · 29 to 31
Nov 7, 2022 to Mar 29, 2023

Signals

5 dated events

Dawn Jennifer Muckley (Chief Operating Officer) appeared on Schedule A of Bragg Financial Advisors Inc
Mar 15, 2024 · Control person joined · fact
Adam Michael Newman left Bragg Financial Advisors Inc for The Burney Company (registered 2025-12-08)
Jan 18, 2023 · Advisor changed firm · fact
Bragg Financial Advisors Inc reported RAUM $3.1B, up 35% from $2.3B (2021-12-02 to 2022-03-29)
Mar 29, 2022 · RAUM change · derived
Bragg Financial Advisors Inc reported RAUM $2.3B, up 28% from $1.8B (2020-09-29 to 2021-03-30)
Mar 30, 2021 · RAUM change · derived
Bragg Financial Advisors Inc reported RAUM $1.8B, up 26% from $1.4B (2019-05-15 to 2020-03-27)
Mar 27, 2020 · RAUM change · derived

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business phone: 704-334-9754reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 704-377-0261reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile: linkedin.com/company/bragg-financial-advisorsreportedpublic record, Form ADV, Sep 17, 2026
Website: BRAGGFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone: 704-377-0261reportedpublic record, Form ADV, Mar 10, 2026
Contact form: braggfinancial.com/who-we-are/contact-braggreportedpublished by the firm, firm site, Sep 15, 2026
Team page: braggfinancial.com/who-we-arereportedpublished by the firm, firm site, Sep 15, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $311Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026