DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

F•••••••• S••••••••• L••

Former SEC-registered adviserWaukesha, WisconsinCRD 110149SEC 801-107129IAPD

Latest filing Mar 9, 2023

First filing on the tape Jan 4, 2016 · 34 filings

RAUM

$852M

reported, Item 5.F

Discretionary

75%

of RAUM

Private clients

76%

$651M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

n/a

derived; firm RAUM over IAPD count

Employees

6 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

34 filings and snapshots on the tape

RAUM$852M as of Feb 28, 2023

Feb 24, 2016$139M then

HNW client RAUM$490M as of Feb 28, 2023

Mar 25, 2018$259M then

State-registered IARs (5.B.3)7 as of Feb 28, 2023

Feb 24, 20164 then

Employees (5.A)12 as of Feb 28, 2023

Feb 24, 20168 then

Private funds: no history

RAUM -11% over the last fiscal year+9.4% a year over threeIARs 7 to 7

Practice profile

derived from the filing of Mar 9, 2023; every figure names its basis

RAUM per advisor: $122MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 96derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $1.3MderivedHNW RAUM over HNW clients
Average account: $393,539derivedRAUM over accounts (5.F.2.f)
Discretionary: 75%derivedof RAUM
Institutional: 24%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 1.7derivedItem 5.A over advisors
Advisors per office: 2.3derived3 offices incl. principal (1.F.5)
RAUM growth, one year: -11%derivedbetween the last two annual amendments
Advisor growth, one year: +0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year: +2.1%derived
Compensation: percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Financial planning clients: 1,000reportedItem 5.H
Custody: $575M, 600 clientsreportedItem 9.A
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

is an insurance broker or agent (6.A.6)
buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
has custody of client cash or bank accounts (9.A.1.a)
has custody of client securities (9.A.1.b)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$490M57%
Pension and profit-sharing plans$193M23%
Individuals$161M19%
Charitable organizations$6.9M0.8%
Corporations and businesses$948,0420.1%

Individual clients: 290reported
HNW clients: 382reported
Pension plan clients: 26reported
Charitable clients: 33reported
Accounts: 2,166reported
Financial planning clients: 1,000reported
Wrap fee programs: noreported
Custody of client assets: $575M for 600 clientsreported
Compensation: % of AUM, fixed, hourly, commissionsreported
Class basis: absent from the latest SEC rosterderived

Advisors registered through the firm

0 on IAPD today, longest tenure first

No representative is registered through this CRD on IAPD.

Advisor movement

Left, latest

T•••••• D••••• M•••••• to W•••• I••••••••• A•••••••• L••
Oct 9, 2023 · Other
K•••••• S••••••• to O•••• W•••••• I•••
Oct 9, 2023 · Other
J•••• P• M•••••• to W•••• I••••••••• A•••••••• L••
Oct 9, 2023 · Other
H••••• S••••••••• to W•••• I••••••••• A•••••••• L••
Oct 9, 2023 · Other
J•••• D• M•••••• to W•••• I••••••••• A•••••••• L••
Oct 9, 2023 · Other
J•••••• S•••• S••••••• to O•••• W•••••• I•••
Oct 9, 2023 · Other
W•••••• J•••• K••••• to O•••• W•••••• I•••
Oct 9, 2023 · Other

Joined, latest

H••••• S••••••••• from J••• A•••••••• L••
Feb 18, 2016 · Other
J•••• P• M•••••• from J••• A•••••••• L••
Feb 17, 2016 · Other
J•••• D• M•••••• from J••• A•••••••• L••
Feb 17, 2016 · Other
T•••••• D••••• M•••••• from O•••• W•••••• I•••
Feb 5, 2013 · Other

Every departure Every arrival

Teams: two or more advisors moving together within fourteen days, from one state

3 left for W•••• I••••••••• A•••••••• L••
Oct 9, 2023 · Waukesha, Wi
3 left for O•••• W•••••• I•••
Oct 9, 2023 · Waukesha, Wi

3 joined from J••• A•••••••• L••
Mar 2, 2016 · Chicago, Il · Firm absorbed

Teams out Teams in

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

M••••••• T••••••• D••••• · Managing Membercontrol
since 02/2016 · owns 25% to 50%
S•••••••• K••••••• R••••• · Membercontrol
since 01/2013 · owns 25% to 50%
K•••••• W••••••• J•••• · Member
since 01/2013 · owns 10% to 25%
S••••••••• G•••• J••••• · Chief Compliance Officer
since 01/2016 · owns less than 5%
S••••••••• H••••• · Member
since 02/2016 · owns 25% to 50%

Related persons

Schedule D 7.A

M••• I•••
real estaten

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Marco Island, Fl	0	0	0
Waukesha, Wi · principal	0	0	0
New Berlin, Wi	0	0	0

Offices

Schedule D 1.F, the 25 largest

New Berlin, WI2 employees
North Barrington, IL2 employees

What changed

consecutive filings, newest first

Assets in custody · $50.0M to $575M
Feb 28, 2023 to Mar 7, 2023
Accounts · 2,014 to 2,166
Jan 4, 2023 to Feb 28, 2023
Charity clients · 30 to 33
Jan 4, 2023 to Feb 28, 2023
HNW clients · 363 to 382
Jan 4, 2023 to Feb 28, 2023
Individual clients · 295 to 290
Jan 4, 2023 to Feb 28, 2023
Pension plan clients · 25 to 26
Jan 4, 2023 to Feb 28, 2023
Employees · 13 to 12
Jan 4, 2023 to Feb 28, 2023
Discretionary RAUM · $714M to $638M
Jan 4, 2023 to Feb 28, 2023
HNW RAUM · $543M to $490M
Jan 4, 2023 to Feb 28, 2023
Individual RAUM · $191M to $161M
Jan 4, 2023 to Feb 28, 2023
Non-discretionary RAUM · $239M to $215M
Jan 4, 2023 to Feb 28, 2023
Pension RAUM · $210M to $193M
Jan 4, 2023 to Feb 28, 2023
RAUM · $953M to $852M
Jan 4, 2023 to Feb 28, 2023
Accounts · 1,793 to 2,014
Jan 4, 2022 to Mar 23, 2022
Charity clients · 21 to 30
Jan 4, 2022 to Mar 23, 2022
Corporate clients · 11 to 9
Jan 4, 2022 to Mar 23, 2022
HNW clients · 377 to 363
Jan 4, 2022 to Mar 23, 2022
Individual clients · 247 to 295
Jan 4, 2022 to Mar 23, 2022
Pension plan clients · 21 to 25
Jan 4, 2022 to Mar 23, 2022
Assets in custody · $620M to $50.0M
Jan 4, 2022 to Mar 23, 2022
Other offices · 1 to 2
Jan 4, 2022 to Mar 23, 2022
Discretionary RAUM · $581M to $714M
Jan 4, 2022 to Mar 23, 2022
HNW RAUM · $427M to $543M
Jan 4, 2022 to Mar 23, 2022
Individual RAUM · $173M to $191M
Jan 4, 2022 to Mar 23, 2022
Non-discretionary RAUM · $215M to $239M
Jan 4, 2022 to Mar 23, 2022
Pension RAUM · $186M to $210M
Jan 4, 2022 to Mar 23, 2022
RAUM · $796M to $953M
Jan 4, 2022 to Mar 23, 2022
Accounts · 1,605 to 1,793
May 28, 2020 to Mar 15, 2021
Advisory activities · 4 to 5
May 28, 2020 to Mar 15, 2021
BD registered reps · 8 to 5
May 28, 2020 to Mar 15, 2021
Corporate clients · 10 to 11
May 28, 2020 to Mar 15, 2021
HNW clients · 314 to 377
May 28, 2020 to Mar 15, 2021
Pension plan clients · 22 to 21
May 28, 2020 to Mar 15, 2021
Assets in custody · $511M to $620M
May 28, 2020 to Mar 15, 2021
Employees · 12 to 13
May 28, 2020 to Mar 15, 2021
Discretionary RAUM · $440M to $581M
May 28, 2020 to Mar 15, 2021
HNW RAUM · $335M to $427M
May 28, 2020 to Mar 15, 2021
Individual RAUM · $160M to $173M
May 28, 2020 to Mar 15, 2021
Non-discretionary RAUM · $211M to $215M
May 28, 2020 to Mar 15, 2021
Pension RAUM · $147M to $186M
May 28, 2020 to Mar 15, 2021

Signals

12 dated events

H••••• S••••••••• left F•••••••• S••••••••• L•• for W•••• I••••••••• A•••••••• L•• (registered 2023-10-19)
Oct 9, 2023 · Advisor changed firm · fact
J•••• D• M•••••• left F•••••••• S••••••••• L•• for W•••• I••••••••• A•••••••• L•• (registered 2023-10-09)
Oct 9, 2023 · Advisor changed firm · fact
T•••••• D••••• M•••••• left F•••••••• S••••••••• L•• for W•••• I••••••••• A•••••••• L•• (registered 2023-10-04)
Oct 9, 2023 · Advisor changed firm · fact
W•••••• J•••• K••••• left F•••••••• S••••••••• L•• for O•••• W•••••• I••• (registered 2011-11-18)
Oct 9, 2023 · Advisor changed firm · fact
3 advisors left F•••••••• S••••••••• L•• (Waukesha, WI) for W•••• I••••••••• A•••••••• L•• on the same day
Oct 9, 2023 · Team lift-out · derived
J•••••• S•••• S••••••• left F•••••••• S••••••••• L•• for O•••• W•••••• I••• (registered 2011-11-18)
Oct 9, 2023 · Advisor changed firm · fact
K•••••• S••••••• left F•••••••• S••••••••• L•• for O•••• W•••••• I••• (registered 2011-11-18)
Oct 9, 2023 · Advisor changed firm · fact
J•••• P• M•••••• left F•••••••• S••••••••• L•• for W•••• I••••••••• A•••••••• L•• (registered 2023-10-06)
Oct 9, 2023 · Advisor changed firm · fact
3 advisors left F•••••••• S••••••••• L•• (New Berlin, WI) for O•••• W•••••• I••• on the same day
Oct 9, 2023 · Team lift-out · derived
F•••••••• S••••••••• L•• reported RAUM $651.0M, up 32% from $491.5M (2019-12-23 to 2020-03-19)
Mar 19, 2020 · RAUM change · derived
F•••••••• S••••••••• L•• reported RAUM $472.9M, up 28% from $368.8M (2018-01-03 to 2018-03-25)
Mar 25, 2018 · RAUM change · derived
F•••••••• S••••••••• L•• filed its initial SEC registration (Form ADV)
Jan 4, 2016 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor: n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026