DFX Intelligence
RIA Intelligence
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SEC-registered adviser
B•••••• F•••••••• P•••••••• I•••
Latest filing Mar 18, 2026
First filing on the tape Feb 15, 2012 · 24 filings
SEC status approved since Dec 3, 1982
RAUM
$435M
reported, Item 5.F
Discretionary
6.3%
of RAUM
Private clients
97%
$423M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$145M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$435M as of Mar 18, 2026
Feb 15, 2012$161M then
HNW client RAUM$286M as of Mar 18, 2026
Feb 23, 2018$215M then
State-registered IARs (5.B.3)2 as of Mar 18, 2026
Feb 15, 20120 then
Employees (5.A)5 as of Mar 18, 2026
Mar 28, 20134 then
Private funds: no history
RAUM +20% over the last fiscal year+6.2% a year over threeIARs 3 to 2
Practice profile
derived from the filing of Mar 18, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $145MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 84derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.1MderivedHNW RAUM over HNW clients
- Average account
- $459,273derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 6.3%derivedof RAUM
- Institutional
- 2.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +20%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$286M66%
- Individuals$137M32%
- Pension and profit-sharing plans$11.9M2.7%
- Individual clients
- 119reported
- HNW clients
- 133reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 947reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| R•••••• W••••• B••••••Certified Financial Planner, Chartered Financial Consultant | Memphis, Tn | Apr 11, 2002 | 43 y | 0 |
| G••• L•• K•••••••Certified Financial Planner | Memphis, Tn | May 8, 2024 | 29 y | 0 |
| A•••••• M•••••Certified Financial Planner | Memphis, Tn | Jun 25, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B••••••• E••••• D•••• · Vice Presidentcontrolsince 08/1983 · owns 50% to 75%
- B••••••• R••••••• W••••• · Presidentcontrolsince 02/1989 · owns 50% to 75%
- C•••••• J••••• M•••••• · Chief Compliance Officercontrolsince 06/2022 · owns less than 5%
Related persons
Schedule D 7.A
- B•••••• I••••••••• I•••real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Memphis, Tn · principal | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- very high RAUM per advisorStatic outlier · filing Mar 18, 2026RAUM per registered advisor of $144,977,137 against a peer median of $55,766,318 (3256 comparable advisers, 98.0th percentile, 3.1 robust deviations)peers: independent wealth managers, $100M to $500M (3,256) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 771 to 947Mar 12, 2025 to Mar 18, 2026
- HNW clients · 127 to 133Mar 12, 2025 to Mar 18, 2026
- Individual clients · 118 to 119Mar 12, 2025 to Mar 18, 2026
- Employees · 6 to 5Mar 12, 2025 to Mar 18, 2026
- Financial planning clients · 101-250 to 251-500Mar 12, 2025 to Mar 18, 2026
- State-registered IARs · 3 to 2Mar 12, 2025 to Mar 18, 2026
- Discretionary RAUM · $29.5M to $27.3MMar 12, 2025 to Mar 18, 2026
- HNW RAUM · $269M to $286MMar 12, 2025 to Mar 18, 2026
- Individual RAUM · $84.3M to $137MMar 12, 2025 to Mar 18, 2026
- Non-discretionary RAUM · $333M to $408MMar 12, 2025 to Mar 18, 2026
- Pension RAUM · $9.9M to $11.9MMar 12, 2025 to Mar 18, 2026
- RAUM · $363M to $435MMar 12, 2025 to Mar 18, 2026
- Accounts · 714 to 771May 8, 2024 to Mar 12, 2025
- HNW clients · 131 to 127May 8, 2024 to Mar 12, 2025
- Individual clients · 103 to 118May 8, 2024 to Mar 12, 2025
- Assets in custody · 18237717.0 to unsetMay 8, 2024 to Mar 12, 2025
- Custody of client assets · true to falseMay 8, 2024 to Mar 12, 2025
- Employees · 7 to 6May 8, 2024 to Mar 12, 2025
- Financial planning clients · 101-250 to 101-250May 8, 2024 to Mar 12, 2025
- Discretionary RAUM · $18.2M to $29.5MMay 8, 2024 to Mar 12, 2025
- HNW RAUM · $211M to $269MMay 8, 2024 to Mar 12, 2025
- Individual RAUM · $108M to $84.3MMay 8, 2024 to Mar 12, 2025
- Non-discretionary RAUM · $309M to $333MMay 8, 2024 to Mar 12, 2025
- Pension RAUM · $8.8M to $9.9MMay 8, 2024 to Mar 12, 2025
- RAUM · $328M to $363MMay 8, 2024 to Mar 12, 2025
- Accounts · 2,185 to 714Feb 17, 2023 to Mar 6, 2024
- BD registered reps · 3 to 2Feb 17, 2023 to Mar 6, 2024
- Business name · B•••••• F•••••••• P••••••• I••• to B•••••• F•••••••• P•••••••• I•••Feb 17, 2023 to Mar 6, 2024
- HNW clients · 100 to 131Feb 17, 2023 to Mar 6, 2024
- Individual clients · 141 to 103Feb 17, 2023 to Mar 6, 2024
- Assets in custody · $21.3M to $18.2MFeb 17, 2023 to Mar 6, 2024
- Employees · 4 to 7Feb 17, 2023 to Mar 6, 2024
- Financial planning clients · 251-500 to 101-250Feb 17, 2023 to Mar 6, 2024
- Legal name · B•••••• F•••••••• P••••••• I••• to B•••••• F•••••••• P•••••••• I•••Feb 17, 2023 to Mar 6, 2024
- Discretionary RAUM · $20.9M to $18.2MFeb 17, 2023 to Mar 6, 2024
- HNW RAUM · $210M to $211MFeb 17, 2023 to Mar 6, 2024
- Individual RAUM · $146M to $108MFeb 17, 2023 to Mar 6, 2024
- Non-discretionary RAUM · $343M to $309MFeb 17, 2023 to Mar 6, 2024
- Pension RAUM · $7.7M to $8.8MFeb 17, 2023 to Mar 6, 2024
- RAUM · $364M to $328MFeb 17, 2023 to Mar 6, 2024
Signals
1 dated events
- Michael James Cullen (Chief Compliance Officer) appeared on Schedule A of B•••••• F•••••••• P•••••••• I•••Mar 6, 2024 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 901-324-5743reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 901-324-6600reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 901-603-8911reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/brandon-financial-planning-increportedpublic record, Form ADV, Sep 21, 2026
- Website
- B••••••P•••••••.COMreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- 901-324-6600reportedpublic record, Form ADV, Mar 18, 2026
- Contact form
- b•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- b•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $145Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026