DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P•••••••• S••••••••• I• W••••• M••••••••• L••
Latest filing Feb 26, 2026
First filing on the tape Feb 2, 2012 · 34 filings
SEC status approved since Mar 6, 2014
RAUM
$314M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$313M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$105M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
34 filings and snapshots on the tape
RAUM$314M as of Feb 26, 2026
Mar 22, 2012$77.9M then
HNW client RAUM$265M as of Feb 26, 2026
Mar 30, 2018$123M then
State-registered IARs (5.B.3)3 as of Feb 26, 2026
Feb 10, 20153 then
Employees (5.A)5 as of Feb 26, 2026
Feb 10, 20154 then
Private funds: no history
RAUM +6.0% over the last fiscal year+7.7% a year over threeIARs 4 to 3
Practice profile
derived from the filing of Feb 26, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $105MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 73derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $464,685derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.0%derivedbetween the last two annual amendments
- Advisor growth, one year
- -25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.9%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Custody
- $111M, 170 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$265M85%
- Individuals$47.5M15%
- Charitable organizations$1.0M0.3%
- Individual clients
- 125reported
- HNW clients
- 93reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 675reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $111M for 170 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| K••••••• M•••• B•••••• | Maple Grove, Mn | Jan 16, 2014 | 31 y | 0 |
| S••• F• G••••Certified Financial Planner | Maple Grove, Mn | Jan 26, 2023 | 13 y | 0 |
| M•••• D•••• | Maple Grove, Mn | Feb 3, 2025 | 19 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- S••••• A•••••••• J•••••• to B•••• W••••• A••••••••• L••Jun 7, 2023 · RIA to RIA
- A•••• K•••••• to S••••• W••••• A••••••••• L••Oct 7, 2019 · RIA to RIA
- E••• G••• B••••••• to P••••••••• O• W•••••• I•••May 6, 2009 · Other
Joined, latest
- E••• G••• B••••••• from F•••••••• D••••• A••••••••• I••Jul 21, 2008 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B••••••• K•••••••• M•••• · Managing Member, President, Chief Compliance Officercontrolsince 04/2020 · owns 25% to 50%
- G••••• S•••• F• · Membercontrolsince 01/2024 · owns 10% to 25%
- S•••••• W••••••• O•••• · Managing Member/Vice-Presidentcontrolsince 04/1995 · owns 25% to 50%
Related persons
Schedule D 7.A
- F•••••••• S••••••••• I•••real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Maple Grove, Mn · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 673 to 675Jul 9, 2025 to Feb 26, 2026
- Advisory employees · 4 to 3Jul 9, 2025 to Feb 26, 2026
- HNW clients · 89 to 93Jul 9, 2025 to Feb 26, 2026
- Assets in custody · $137M to $111MJul 9, 2025 to Feb 26, 2026
- State-registered IARs · 4 to 3Jul 9, 2025 to Feb 26, 2026
- Discretionary RAUM · $295M to $314MJul 9, 2025 to Feb 26, 2026
- HNW RAUM · $245M to $265MJul 9, 2025 to Feb 26, 2026
- Individual RAUM · $49.5M to $47.5MJul 9, 2025 to Feb 26, 2026
- Non-discretionary RAUM · $520,088 to $0Jul 9, 2025 to Feb 26, 2026
- RAUM · $296M to $314MJul 9, 2025 to Feb 26, 2026
- Financial planning clients · 101-250 to 101-250Apr 15, 2025 to Jul 9, 2025
- Accounts · 635 to 673Feb 6, 2025 to Apr 15, 2025
- Advisory employees · 3 to 4Feb 6, 2025 to Apr 15, 2025
- HNW clients · 90 to 89Feb 6, 2025 to Apr 15, 2025
- Individual clients · 113 to 125Feb 6, 2025 to Apr 15, 2025
- Assets in custody · $276M to $137MFeb 6, 2025 to Apr 15, 2025
- State-registered IARs · 3 to 4Feb 6, 2025 to Apr 15, 2025
- Discretionary RAUM · $276M to $295MFeb 6, 2025 to Apr 15, 2025
- HNW RAUM · $232M to $245MFeb 6, 2025 to Apr 15, 2025
- Individual RAUM · $42.2M to $49.5MFeb 6, 2025 to Apr 15, 2025
- Non-discretionary RAUM · $0 to $520,088Feb 6, 2025 to Apr 15, 2025
- RAUM · $276M to $296MFeb 6, 2025 to Apr 15, 2025
- Accounts · 622 to 635Jul 27, 2023 to Feb 21, 2024
- Advisory employees · 4 to 3Jul 27, 2023 to Feb 21, 2024
- HNW clients · 92 to 90Jul 27, 2023 to Feb 21, 2024
- Individual clients · 103 to 113Jul 27, 2023 to Feb 21, 2024
- Assets in custody · $84.1M to $276MJul 27, 2023 to Feb 21, 2024
- Employees · 6 to 5Jul 27, 2023 to Feb 21, 2024
- Financial planning clients · 0 to 101-250Jul 27, 2023 to Feb 21, 2024
- State-registered IARs · 4 to 3Jul 27, 2023 to Feb 21, 2024
- Discretionary RAUM · $249M to $276MJul 27, 2023 to Feb 21, 2024
- HNW RAUM · $212M to $232MJul 27, 2023 to Feb 21, 2024
- Individual RAUM · $37.7M to $42.2MJul 27, 2023 to Feb 21, 2024
- Non-discretionary RAUM · $1.6M to $0Jul 27, 2023 to Feb 21, 2024
- RAUM · $251M to $276MJul 27, 2023 to Feb 21, 2024
- Accounts · 580 to 622Oct 20, 2022 to Feb 8, 2023
- Advisory employees · 3 to 4Oct 20, 2022 to Feb 8, 2023
- HNW clients · 89 to 92Oct 20, 2022 to Feb 8, 2023
- Individual clients · 93 to 103Oct 20, 2022 to Feb 8, 2023
- Assets in custody · $87.5M to $84.1MOct 20, 2022 to Feb 8, 2023
Signals
6 dated events
- F. S••• G•••• (Member) appeared on Schedule A of P•••••••• S••••••••• I• W••••• M••••••••• L••Feb 21, 2024 · Control person joined · fact
- S••••• A•••••••• J•••••• left P•••••••• S••••••••• I• W••••• M••••••••• L•• for B•••• W••••• A••••••••• L•• (registered 2023-06-16)Jun 7, 2023 · Advisor changed firm · fact
- A•••••••• S••••• J•••••• (Managing Member) no longer on Schedule A of P•••••••• S••••••••• I• W••••• M••••••••• L•• (listed 2022-10-20, absent 2023-02-08)Feb 8, 2023 · Control person left · inference
- A•••••••• S••••• J•••••• (Managing Member) appeared on Schedule A of P•••••••• S••••••••• I• W••••• M••••••••• L••Sep 13, 2022 · Control person joined · fact
- Marie Kristina Bentzen (Member, President) appeared on Schedule A of P•••••••• S••••••••• I• W••••• M••••••••• L••Sep 10, 2020 · Control person joined · fact
- P•••••••• S••••••••• I• W••••• M••••••••• L•• filed its initial SEC registration (Form ADV)Feb 21, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@planparadigm.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- mckenna@planparadigm.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- rachel@planparadigm.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 763-201-1025reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 763-201-1026reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/5402249/adminreportedpublic record, Form ADV, Sep 18, 2026
- Website
- PLANP•••••••.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 763-201-1025reportedpublic record, Form ADV, Feb 26, 2026
- Contact form
- planparadigm.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- planparadigm.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $105Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026