DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
A•••• I••••••••• M••••••••• I•••
Latest filing Mar 5, 2026
First filing on the tape Mar 28, 2012 · 30 filings
SEC status approved since Dec 8, 2000
RAUM
$452M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
99%
$449M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$90.5M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$452M as of Mar 5, 2026
Mar 28, 2012$228M then
HNW client RAUM$302M as of Mar 5, 2026
Mar 31, 2018$92.3M then
State-registered IARs (5.B.3)5 as of Mar 5, 2026
Mar 28, 20120 then
Employees (5.A)5 as of Mar 5, 2026
Mar 27, 20133 then
Private funds: no history
RAUM +58% over the last fiscal year+22% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Mar 5, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $90.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $5.5MderivedHNW RAUM over HNW clients
- Average account
- $733,328derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 0.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +58%derivedbetween the last two annual amendments
- Advisor growth, one year
- +25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +20%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individualsreportedItem 5.G
- Custody
- $137M, 100 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$302M67%
- Individuals$147M32%
- Charitable organizations$3.0M0.7%
- Corporations and businesses$884,6940.2%
- Individual clients
- 201reported
- HNW clients
- 55reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 617reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $137M for 100 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| W•••••• J••• A•••••••• | Grand Rapids, Mi | May 15, 2006 | 40 y | 0 |
| R•••••• G•••••• K•••• | Grand Rapids, Mi | Sep 13, 2011 | 16 y | 1 |
| M•••• F••• K••••••Certified Financial Planner | Grand Rapids, Mi | Nov 24, 2020 | 11 y | 0 |
| J••• B•••• H••••••• | Grand Rapids, Mi | Jan 10, 2025 | 16 y | 1 |
| B•••••• E• L•••••• | Grand Rapids, Mi | Oct 31, 2025 | 16 y | 2 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- B•••••• E• L•••••• from T••••••• C•••••• M••••••••• L••Oct 31, 2025 · Other
- J••• B•••• H••••••• from B• C• Z•••••• A•• C••••••Jan 10, 2025 · Other
- R•••••• G•••••• K•••• from B• C• Z•••••• A•• C••••••Sep 13, 2011 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A••••••••• W••••••• J••• · Presidentcontrolsince 10/2011 · owns 25% to 50%
- K••••• R••••••• G•••••• · Treasurercontrolsince 10/2011 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Grand Rapids, Mi · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- RAUM up 50 %Change between filings · filing Mar 5, 2026RAUM (Item 5.F) moved from $285,662,327 to $452,463,427 (+58.0%) between the annual amendments of 2025-02-06 and 2026-03-05; the peer median change was +15.0% (4550 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,550) · 97% percentile
What changed
consecutive filings, newest first
- Accounts · 540 to 617Feb 6, 2025 to Mar 5, 2026
- Advisory employees · 4 to 5Feb 6, 2025 to Mar 5, 2026
- HNW clients · 40 to 55Feb 6, 2025 to Mar 5, 2026
- Individual clients · 174 to 201Feb 6, 2025 to Mar 5, 2026
- Assets in custody · $119M to $137MFeb 6, 2025 to Mar 5, 2026
- Employees · 4 to 5Feb 6, 2025 to Mar 5, 2026
- State-registered IARs · 4 to 5Feb 6, 2025 to Mar 5, 2026
- Discretionary RAUM · $285M to $449MFeb 6, 2025 to Mar 5, 2026
- HNW RAUM · $215M to $302MFeb 6, 2025 to Mar 5, 2026
- Individual RAUM · $67.5M to $147MFeb 6, 2025 to Mar 5, 2026
- Non-discretionary RAUM · $186,046 to $3.9MFeb 6, 2025 to Mar 5, 2026
- RAUM · $286M to $452MFeb 6, 2025 to Mar 5, 2026
- Accounts · 215 to 540Dec 20, 2024 to Feb 6, 2025
- HNW clients · 28 to 40Dec 20, 2024 to Feb 6, 2025
- Individual clients · 183 to 174Dec 20, 2024 to Feb 6, 2025
- Assets in custody · $125M to $119MDec 20, 2024 to Feb 6, 2025
- Financial planning clients · unset to Dec 20, 2024 to Feb 6, 2025
- Discretionary RAUM · $257M to $285MDec 20, 2024 to Feb 6, 2025
- HNW RAUM · $132M to $215MDec 20, 2024 to Feb 6, 2025
- Individual RAUM · $122M to $67.5MDec 20, 2024 to Feb 6, 2025
- Non-discretionary RAUM · $0 to $186,046Dec 20, 2024 to Feb 6, 2025
- RAUM · $257M to $286MDec 20, 2024 to Feb 6, 2025
- HQ city · ADA to GRAND RAPIDSOct 21, 2024 to Dec 20, 2024
- Assets in custody · unset to 124812364.0Jun 13, 2024 to Aug 21, 2024
- Custody of client assets · false to trueJun 13, 2024 to Aug 21, 2024
- Accounts · 225 to 215Oct 3, 2023 to Mar 6, 2024
- Charity clients · 2.0 to unsetOct 3, 2023 to Mar 6, 2024
- Corporate clients · 1.0 to unsetOct 3, 2023 to Mar 6, 2024
- HNW clients · 64 to 28Oct 3, 2023 to Mar 6, 2024
- Individual clients · 158 to 183Oct 3, 2023 to Mar 6, 2024
- Financial planning clients · 0 to unsetOct 3, 2023 to Mar 6, 2024
- HQ city · GRAND RAPIDS to ADAOct 3, 2023 to Mar 6, 2024
- Discretionary RAUM · $247M to $257MOct 3, 2023 to Mar 6, 2024
- HNW RAUM · $173M to $132MOct 3, 2023 to Mar 6, 2024
- Individual RAUM · $72.2M to $122MOct 3, 2023 to Mar 6, 2024
- Non-discretionary RAUM · $286,050 to $0Oct 3, 2023 to Mar 6, 2024
- RAUM · $248M to $257MOct 3, 2023 to Mar 6, 2024
- Accounts · 201 to 225Jul 12, 2022 to Mar 28, 2023
- Charity clients · unset to 2.0Jul 12, 2022 to Mar 28, 2023
- Corporate clients · unset to 1.0Jul 12, 2022 to Mar 28, 2023
Signals
2 dated events
- A•••• I••••••••• M••••••••• I••• reported RAUM $452.5M, up 58% from $285.7M (2025-02-06 to 2026-03-05)Mar 5, 2026 · RAUM change · derived
- Brian John Hoogland (Secretary) no longer on Schedule A of A•••• I••••••••• M••••••••• I••• (listed 2022-02-15, absent 2022-07-12)Jul 12, 2022 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 800-324-1092reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 616-361-2500reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 616-361-2543reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/53693057/adminreportedpublic record, Form ADV, Sep 18, 2026
- Website
- A••••IM.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 616-361-2500reportedpublic record, Form ADV, Mar 5, 2026
- Contact form
- a••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $90.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026