DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
American Financial Advisors, LLC.
Latest filing Sep 3, 2026
First filing on the tape Mar 30, 2012 · 21 filings
SEC status approved since Dec 13, 2001
RAUM
$950M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$935M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$475M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$950M as of Jul 3, 2026
Mar 30, 2012$423M then
HNW client RAUM$734M as of Jul 3, 2026
Mar 29, 2018$391M then
State-registered IARs (5.B.3)1 as of Jul 3, 2026
Mar 30, 20120 then
Employees (5.A)6 as of Jul 3, 2026
Apr 1, 20136 then
Private funds: no history
RAUM +6.1% over the last fiscal year+6.9% a year over threeIARs 0 to 2
Practice profile
derived from the filing of Sep 3, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $475MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 408derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $510,559derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.1%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- -6.8%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$734M77%
- Individuals$202M21%
- Corporations and businesses$14.7M1.5%
- Individual clients
- 517reported
- HNW clients
- 299reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 1,861reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Michael David Stark | Marietta, Ga | Mar 24, 2003 | 39 y | 1 |
| Cathal E CarsonCertified Financial Planner | Marietta, Ga | Jul 17, 2026 | 14 y | 1 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months1 left in 90 days1 joined in 90 daysdeparture rate 50% of current headcount2 left over 36 months
Left, latest
- Margaret Arrowood Remeika to Allworth Financial, L.P.Jul 3, 2026 · RIA to affiliated broker-dealer or bank
- Michael James Coelho to Henssler FinancialJul 2, 2024 · RIA to RIA
- John Kevin Grady to RaaMar 21, 2019 · RIA to RIA
- Rex Phillip Macey to Wilmington Trust Investment ManagementMar 28, 2013 · Other
Joined, latest
- Cathal E Carson from Henssler FinancialJul 17, 2026 · RIA to RIA
- Margaret Arrowood Remeika from Henssler FinancialMar 30, 2026 · RIA to RIA
- Michael James Coelho from Charles Schwab & Co., Inc.May 4, 2020 · Affiliated broker-dealer or bank to independent RIA
- Michael David Stark from Advisor Financial Services, LlpMar 24, 2003 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- David Michael Stark · Chief Executive Officer, Managing Membercontrolsince 12/2004 · owns 75% or more
- Francis Patrick Viglotti · Membercontrolsince 03/2013 · owns 25% to 50%
- Rose Linda Viglotti · Chief Operations Officersince 05/2016 · owns less than 5%
- Jo Andria Williams · Chief Compliance Officersince 10/2004 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Marietta, Ga · principal | 2 | 1 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Sep 3, 2026VIGLOTTI, PATRICK, FRANCIS (MEMBER) left Schedule A between the filings of 2017-03-30 and 2026-09-03peers: independent wealth managers, $500M to $1B (1,483)
What changed
consecutive filings, newest first
- Advisory employees · 3 to 4Jul 3, 2026 to Sep 3, 2026
- Financial planning clients · 26-50 to 26-50Jul 3, 2026 to Sep 3, 2026
- State-registered IARs · 1 to 2Jul 3, 2026 to Sep 3, 2026
- Related adviser · false to unsetJul 3, 2026 to Sep 3, 2026
- Related bank · false to unsetJul 3, 2026 to Sep 3, 2026
- Related broker-dealer · false to unsetJul 3, 2026 to Sep 3, 2026
- Related insurance company · false to unsetJul 3, 2026 to Sep 3, 2026
- Succession · false to unsetJul 3, 2026 to Sep 3, 2026
- Advisory employees · 4 to 3May 6, 2026 to Jul 3, 2026
- Employees · 7 to 6May 6, 2026 to Jul 3, 2026
- Advisory employees · 3 to 4Mar 30, 2026 to May 6, 2026
- Employees · 6 to 7Mar 30, 2026 to May 6, 2026
- State-registered IARs · 0 to 1Mar 30, 2026 to May 6, 2026
- Accounts · 1,950 to 1,861Mar 18, 2025 to Mar 30, 2026
- Advisory employees · 4 to 3Mar 18, 2025 to Mar 30, 2026
- HNW clients · 324 to 299Mar 18, 2025 to Mar 30, 2026
- Individual clients · 552 to 517Mar 18, 2025 to Mar 30, 2026
- Pension plan clients · 1 to 0Mar 18, 2025 to Mar 30, 2026
- Discretionary RAUM · $895M to $950MMar 18, 2025 to Mar 30, 2026
- HNW RAUM · $686M to $734MMar 18, 2025 to Mar 30, 2026
- Individual RAUM · $192M to $202MMar 18, 2025 to Mar 30, 2026
- Pension RAUM · $4.4M to $0Mar 18, 2025 to Mar 30, 2026
- RAUM · $895M to $950MMar 18, 2025 to Mar 30, 2026
- Accounts · 1,992 to 1,950Jul 2, 2024 to Mar 18, 2025
- HNW clients · 285 to 324Jul 2, 2024 to Mar 18, 2025
- Individual clients · 612 to 552Jul 2, 2024 to Mar 18, 2025
- Pension plan clients · 2 to 1Jul 2, 2024 to Mar 18, 2025
- Financial planning clients · 11-25 to 26-50Jul 2, 2024 to Mar 18, 2025
- Discretionary RAUM · $854M to $895MJul 2, 2024 to Mar 18, 2025
- HNW RAUM · $603M to $686MJul 2, 2024 to Mar 18, 2025
- Individual RAUM · $228M to $192MJul 2, 2024 to Mar 18, 2025
- Pension RAUM · $11.0M to $4.4MJul 2, 2024 to Mar 18, 2025
- RAUM · $854M to $895MJul 2, 2024 to Mar 18, 2025
- Advisory employees · 5 to 4Mar 19, 2024 to Jul 2, 2024
- Employees · 7 to 6Mar 19, 2024 to Jul 2, 2024
- State-registered IARs · 1 to 0Mar 19, 2024 to Jul 2, 2024
- Accounts · 2,055 to 1,992Mar 10, 2023 to Mar 11, 2024
- HNW clients · 293 to 285Mar 10, 2023 to Mar 11, 2024
- Individual clients · 653 to 612Mar 10, 2023 to Mar 11, 2024
- Financial planning clients · 26-50 to 11-25Mar 10, 2023 to Mar 11, 2024
Signals
2 dated events
- Margaret Arrowood Remeika left American Financial Advisors, Llc. for Allworth Financial, L.P. (registered 2026-06-22)Jul 3, 2026 · Advisor changed firm · fact
- Michael James Coelho left American Financial Advisors, Llc. for Henssler Financial (registered 2025-01-15)Jul 2, 2024 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@afainvestments.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- akleowdis@afainvestments.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- awilliams@afainvestments.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- dhamilton@afainvestments.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- jfrazee@afainvestments.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 770-977-2434reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/american-financial-advisors-llc?trk=comreportedpublic record, Form ADV, Sep 17, 2026
- Website
- AFAINVESTMENTS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 770-977-2434reportedpublic record, Form ADV, Sep 3, 2026
- Contact form
- afainvestments.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- afainvestments.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $475Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026