DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Former SEC-registered adviser
Noven Financial Group, Inc.
Latest filing Mar 9, 2020
First filing on the tape Mar 28, 2012 · 12 filings
RAUM
$299M
reported, Item 5.F
Discretionary
91%
of RAUM
Private clients
96%
$287M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
12 filings and snapshots on the tape
RAUM$299M as of Mar 9, 2020
Mar 28, 2012$137M then
HNW client RAUM$253M as of Mar 9, 2020
Mar 23, 2018$184M then
State-registered IARs (5.B.3)4 as of Mar 9, 2020
Mar 15, 20133 then
Employees (5.A)6 as of Mar 9, 2020
Mar 15, 20133 then
Private funds: no history
RAUM +25% over the last fiscal year+12% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 9, 2020; every figure names its basis
- RAUM per advisor
- $74.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 49derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.2MderivedHNW RAUM over HNW clients
- Average account
- $310,319derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 91%derivedof RAUM
- Institutional
- 3.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +7.1%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$253M85%
- Individuals$34.5M12%
- Pension and profit-sharing plans$8.2M2.7%
- Charitable organizations$1.6M0.5%
- Corporations and businesses$1.4M0.5%
- Individual clients
- 116reported
- HNW clients
- 79reported
- Pension plan clients
- 8reported
- Charitable clients
- n/areported
- Accounts
- 962reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
- Daniel Albert Noven to Arax Advisory PartnersApr 22, 2020 · RIA to RIA
- Geraldine Ann Janiczek to Arax Advisory PartnersApr 22, 2020 · RIA to RIA
- Anjanette Monique Phetteplace to Arax Advisory PartnersApr 21, 2020 · RIA to RIA
- Brian Douglas Chase to Arax Advisory PartnersApr 21, 2020 · RIA to RIA
Joined, latest
- Geraldine Ann Janiczek from Columbia Benefits, LLCAug 11, 2008 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 4 left for Arax Advisory PartnersApr 21, 2020 · Denver, Co · Firm absorbed
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Albert Daniel Noven · Presidentcontrolsince 07/1995 · owns 75% or more
- Monique Anjanette Phetteplace · Chief Compliance Officersince 01/2005 · owns less than 5%
Related persons
Schedule D 7.A
- Anjanette M. Phetteplaceinsurancen
- Brian D. Chaseinsurancen
- Daniel Albert Noveninsurancen
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 870 to 962Mar 27, 2019 to Mar 9, 2020
- HNW clients · 67 to 79Mar 27, 2019 to Mar 9, 2020
- Individual clients · 115 to 116Mar 27, 2019 to Mar 9, 2020
- Pension plan clients · 7 to 8Mar 27, 2019 to Mar 9, 2020
- Discretionary RAUM · $212M to $273MMar 27, 2019 to Mar 9, 2020
- HNW RAUM · $189M to $253MMar 27, 2019 to Mar 9, 2020
- Individual RAUM · $41.4M to $34.5MMar 27, 2019 to Mar 9, 2020
- Non-discretionary RAUM · $26.8M to $25.9MMar 27, 2019 to Mar 9, 2020
- Pension RAUM · $6.7M to $8.2MMar 27, 2019 to Mar 9, 2020
- RAUM · $239M to $299MMar 27, 2019 to Mar 9, 2020
- Accounts · 913 to 870Mar 23, 2018 to Mar 27, 2019
- Individual clients · 113 to 115Mar 23, 2018 to Mar 27, 2019
- Pension plan clients · 8 to 7Mar 23, 2018 to Mar 27, 2019
- Employees · 5 to 6Mar 23, 2018 to Mar 27, 2019
- Discretionary RAUM · $205M to $212MMar 23, 2018 to Mar 27, 2019
- HNW RAUM · $184M to $189MMar 23, 2018 to Mar 27, 2019
- Individual RAUM · $34.9M to $41.4MMar 23, 2018 to Mar 27, 2019
- Non-discretionary RAUM · $34.9M to $26.8MMar 23, 2018 to Mar 27, 2019
- Pension RAUM · $10.1M to $6.7MMar 23, 2018 to Mar 27, 2019
- RAUM · $240M to $239MMar 23, 2018 to Mar 27, 2019
- Accounts · 979 to 913Mar 30, 2017 to Mar 23, 2018
- HNW clients · unset to 67.0Mar 30, 2017 to Mar 23, 2018
- Individual clients · unset to 113.0Mar 30, 2017 to Mar 23, 2018
- Pension plan clients · unset to 8.0Mar 30, 2017 to Mar 23, 2018
- Other offices · unset to 0.0Mar 30, 2017 to Mar 23, 2018
- Discretionary RAUM · $180M to $205MMar 30, 2017 to Mar 23, 2018
- HNW RAUM · unset to 183670896.0Mar 30, 2017 to Mar 23, 2018
- Individual RAUM · unset to 34850801.0Mar 30, 2017 to Mar 23, 2018
- Non-discretionary RAUM · $33.5M to $34.9MMar 30, 2017 to Mar 23, 2018
- Pension RAUM · unset to 10050093.0Mar 30, 2017 to Mar 23, 2018
- Pooled vehicle RAUM · unset to 0.0Mar 30, 2017 to Mar 23, 2018
- RAUM · $213M to $240MMar 30, 2017 to Mar 23, 2018
- Accounts · 983 to 979Mar 29, 2016 to Mar 30, 2017
- Discretionary RAUM · $181M to $180MMar 29, 2016 to Mar 30, 2017
- Non-discretionary RAUM · $35.4M to $33.5MMar 29, 2016 to Mar 30, 2017
- RAUM · $217M to $213MMar 29, 2016 to Mar 30, 2017
- Accounts · 916 to 983Nov 24, 2015 to Mar 29, 2016
- Advisory employees · 3 to 4Nov 24, 2015 to Mar 29, 2016
- Employees · 4 to 5Nov 24, 2015 to Mar 29, 2016
- State-registered IARs · 3 to 4Nov 24, 2015 to Mar 29, 2016
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026