DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
S••• E•••••• A••••••••• I•••
Latest filing Feb 19, 2026
First filing on the tape Nov 22, 2011 · 23 filings
SEC status approved since Jul 26, 2018
RAUM
$186M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$186M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$92.9M
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$186M as of Feb 19, 2026
Mar 9, 2012$61.5M then
HNW client RAUM$163M as of Feb 19, 2026
Mar 20, 2019$94.7M then
State-registered IARs (5.B.3)2 as of Feb 19, 2026
Mar 9, 20120 then
Employees (5.A)2 as of Feb 19, 2026
Mar 20, 20192 then
Private funds: no history
RAUM +9.6% over the last fiscal year+11% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Feb 19, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $92.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 59derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.0MderivedHNW RAUM over HNW clients
- Average account
- $482,541derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +9.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -2.5%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $80.0M, 67 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$163M88%
- Individuals$23.2M12%
- Individual clients
- 62reported
- HNW clients
- 55reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 385reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $80.0M for 67 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| S•••••• F••• E•••••• | Cranford, Nj | Nov 28, 2011 | 30 y | 1 |
| J••• C•••• Z•••••••Certified Financial Planner, Chartered Financial Analyst | Cranford, Nj | Jul 19, 2016 | 19 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- J••• C•••• Z••••••• from R•••••••••Jul 19, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Z•••••••• J•••• C•••• · President, Secretary, Treasurer (12/2023) And Chief Compliance Officercontrolsince 07/2017 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Cranford, Nj · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 394 to 385Aug 14, 2025 to Feb 19, 2026
- HNW clients · 52 to 55Aug 14, 2025 to Feb 19, 2026
- Individual clients · 68 to 62Aug 14, 2025 to Feb 19, 2026
- Assets in custody · $64.2M to $80.0MAug 14, 2025 to Feb 19, 2026
- Discretionary RAUM · $170M to $186MAug 14, 2025 to Feb 19, 2026
- HNW RAUM · $145M to $163MAug 14, 2025 to Feb 19, 2026
- Individual RAUM · $24.9M to $23.2MAug 14, 2025 to Feb 19, 2026
- RAUM · $170M to $186MAug 14, 2025 to Feb 19, 2026
- Accounts · 380 to 394Mar 5, 2024 to Feb 11, 2025
- HNW clients · 53 to 52Mar 5, 2024 to Feb 11, 2025
- Individual clients · 64 to 68Mar 5, 2024 to Feb 11, 2025
- Assets in custody · $64.5M to $64.2MMar 5, 2024 to Feb 11, 2025
- Financial planning clients · 101-250 to 101-250Mar 5, 2024 to Feb 11, 2025
- Discretionary RAUM · $151M to $170MMar 5, 2024 to Feb 11, 2025
- HNW RAUM · $125M to $145MMar 5, 2024 to Feb 11, 2025
- Individual RAUM · $26.0M to $24.9MMar 5, 2024 to Feb 11, 2025
- RAUM · $151M to $170MMar 5, 2024 to Feb 11, 2025
- Accounts · 350 to 380Jan 23, 2024 to Mar 5, 2024
- HNW clients · 49 to 53Jan 23, 2024 to Mar 5, 2024
- Individual clients · 62 to 64Jan 23, 2024 to Mar 5, 2024
- Assets in custody · $60.6M to $64.5MJan 23, 2024 to Mar 5, 2024
- Discretionary RAUM · $136M to $151MJan 23, 2024 to Mar 5, 2024
- HNW RAUM · $117M to $125MJan 23, 2024 to Mar 5, 2024
- Individual RAUM · $19.1M to $26.0MJan 23, 2024 to Mar 5, 2024
- RAUM · $136M to $151MJan 23, 2024 to Mar 5, 2024
- Accounts · 345 to 350Mar 19, 2022 to Mar 21, 2023
- HNW clients · 48 to 49Mar 19, 2022 to Mar 21, 2023
- Individual clients · 61 to 62Mar 19, 2022 to Mar 21, 2023
- Assets in custody · $64.5M to $60.6MMar 19, 2022 to Mar 21, 2023
- Financial planning clients · 51-100 to 101-250Mar 19, 2022 to Mar 21, 2023
- Discretionary RAUM · $153M to $136MMar 19, 2022 to Mar 21, 2023
- HNW RAUM · $132M to $117MMar 19, 2022 to Mar 21, 2023
- Individual RAUM · $21.4M to $19.1MMar 19, 2022 to Mar 21, 2023
- RAUM · $153M to $136MMar 19, 2022 to Mar 21, 2023
- Accounts · 337 to 345Mar 12, 2021 to Mar 19, 2022
- HNW clients · 42 to 48Mar 12, 2021 to Mar 19, 2022
- Individual clients · 58 to 61Mar 12, 2021 to Mar 19, 2022
- Assets in custody · $56.6M to $64.5MMar 12, 2021 to Mar 19, 2022
- Discretionary RAUM · $134M to $153MMar 12, 2021 to Mar 19, 2022
- HNW RAUM · $113M to $132MMar 12, 2021 to Mar 19, 2022
Signals
2 dated events
- Fred Stanley Ehrlich (President) no longer on Schedule A of S••• E•••••• A••••••••• I••• (listed 2024-01-23, absent 2024-01-23)Jan 23, 2024 · Control person left · inference
- S••• E•••••• A••••••••• I••• filed its initial SEC registration (Form ADV)Jun 26, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 908-789-1100reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 908-789-1115reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 908-789-1944reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/s.f.-ehrlich-associates-inc./?viewAsMemreportedpublic record, Form ADV, Sep 18, 2026
- Website
- SFE••••••.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 908-789-1100reportedpublic record, Form ADV, Feb 19, 2026
- Team page
- s••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $92.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026