DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

M•••••• A• D•••• F•••••••• P•••••••• L••

Former SEC-registered adviserMiddleton, WisconsinCRD 121419SEC 801-108044websiteIAPD
Latest filing Mar 17, 2025
First filing on the tape Jun 22, 2016 · 13 filings
SEC status approved since Jul 5, 2016
RAUM
$272M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$272M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
1
1 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$272M as of Mar 17, 2025
Mar 29, 2017$119M then
HNW client RAUM$272M as of Mar 17, 2025
Mar 28, 2018$127M then
State-registered IARs (5.B.3)1 as of Mar 17, 2025
Mar 29, 20171 then
Employees (5.A)1 as of Mar 17, 2025
Mar 29, 20171 then
Private funds: no history
RAUM +19% over the last fiscal year+8.1% a year over threeIARs 1 to 1
Practice profile
derived from the filing of Mar 17, 2025; every figure names its basis
RAUM per advisor
$272MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
54derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.1MderivedHNW RAUM over HNW clients
Average account
$833,243derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
0.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+19%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+0.0%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$272M100%
  • Individuals$818,5050.3%
Individual clients
1reported
HNW clients
53reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
327reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • D••••• M••••••• A•••••• · Chief Compliance Officer / Managing Membercontrol
    since 06/2002 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Middleton, Wi · principal000
Offices
Schedule D 1.F, the 25 largest
  • , 1 employees
What changed
consecutive filings, newest first
  • Accounts · 302 to 327
    Mar 4, 2024 to Mar 17, 2025
  • HNW clients · 52 to 53
    Mar 4, 2024 to Mar 17, 2025
  • Individual clients · 2 to 1
    Mar 4, 2024 to Mar 17, 2025
  • Assets in custody · $80.4M to $272M
    Mar 4, 2024 to Mar 17, 2025
  • Discretionary RAUM · $229M to $272M
    Mar 4, 2024 to Mar 17, 2025
  • HNW RAUM · $228M to $272M
    Mar 4, 2024 to Mar 17, 2025
  • Individual RAUM · $1.2M to $818,505
    Mar 4, 2024 to Mar 17, 2025
  • RAUM · $229M to $272M
    Mar 4, 2024 to Mar 17, 2025
  • Accounts · 286 to 302
    Mar 29, 2023 to Mar 4, 2024
  • HNW clients · 50 to 52
    Mar 29, 2023 to Mar 4, 2024
  • Assets in custody · $79.7M to $80.4M
    Mar 29, 2023 to Mar 4, 2024
  • Custody of client assets · true to false
    Mar 29, 2023 to Mar 4, 2024
  • Financial planning clients · 51-100 to 26-50
    Mar 29, 2023 to Mar 4, 2024
  • Discretionary RAUM · $195M to $229M
    Mar 29, 2023 to Mar 4, 2024
  • HNW RAUM · $194M to $228M
    Mar 29, 2023 to Mar 4, 2024
  • Individual RAUM · $1.2M to $1.2M
    Mar 29, 2023 to Mar 4, 2024
  • RAUM · $195M to $229M
    Mar 29, 2023 to Mar 4, 2024
  • Accounts · 267 to 286
    Mar 24, 2022 to Mar 29, 2023
  • HNW clients · 52 to 50
    Mar 24, 2022 to Mar 29, 2023
  • Assets in custody · $166M to $79.7M
    Mar 24, 2022 to Mar 29, 2023
  • Discretionary RAUM · $216M to $195M
    Mar 24, 2022 to Mar 29, 2023
  • HNW RAUM · $214M to $194M
    Mar 24, 2022 to Mar 29, 2023
  • Individual RAUM · $1.7M to $1.2M
    Mar 24, 2022 to Mar 29, 2023
  • RAUM · $216M to $195M
    Mar 24, 2022 to Mar 29, 2023
  • Accounts · 290 to 267
    Mar 18, 2021 to Mar 24, 2022
  • HNW clients · 50 to 52
    Mar 18, 2021 to Mar 24, 2022
  • Assets in custody · $54.8M to $166M
    Mar 18, 2021 to Mar 24, 2022
  • Discretionary RAUM · $195M to $216M
    Mar 18, 2021 to Mar 24, 2022
  • HNW RAUM · $193M to $214M
    Mar 18, 2021 to Mar 24, 2022
  • Individual RAUM · $1.6M to $1.7M
    Mar 18, 2021 to Mar 24, 2022
  • RAUM · $195M to $216M
    Mar 18, 2021 to Mar 24, 2022
  • Accounts · 49 to 290
    Jun 23, 2020 to Mar 17, 2021
  • HNW clients · 43 to 50
    Jun 23, 2020 to Mar 17, 2021
  • Individual clients · 6 to 2
    Jun 23, 2020 to Mar 17, 2021
  • Assets in custody · $19.3M to $54.8M
    Jun 23, 2020 to Mar 17, 2021
  • Employees · 2 to 1
    Jun 23, 2020 to Mar 17, 2021
  • Discretionary RAUM · $160M to $195M
    Jun 23, 2020 to Mar 17, 2021
  • HNW RAUM · $157M to $193M
    Jun 23, 2020 to Mar 17, 2021
  • Individual RAUM · $3.2M to $1.6M
    Jun 23, 2020 to Mar 17, 2021
  • RAUM · $160M to $195M
    Jun 23, 2020 to Mar 17, 2021
Signals
3 dated events
  • M•••••• A• D•••• F•••••••• P•••••••• L•• no longer on the SEC adviser roster (last listed 2025-06-02, RAUM $272.5M)
    Jul 1, 2025 · Left the SEC roster · derived
  • M•••••• A•••••• D•••• left M•••••• A• D•••• F•••••••• P•••••••• L•• for B••••• P••••• A•••••••• L•• (registered 2025-06-02)
    Jun 26, 2025 · Advisor changed firm · fact
  • M•••••• A• D•••• F•••••••• P•••••••• L•• filed its initial SEC registration (Form ADV)
    Jun 22, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026