DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Lowery Asset Consulting, LLC

Former SEC-registered adviserChicago, IllinoisCRD 121712SEC 801-61335IAPD
Latest filing Mar 30, 2021
First filing on the tape Mar 27, 2012 · 16 filings
RAUM
$917M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
78%
$718M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
9
9 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$917M as of Mar 30, 2021
Mar 27, 2012$383M then
HNW client RAUM$673M as of Mar 30, 2021
Mar 29, 2018$431M then
State-registered IARs (5.B.3)0 as of Mar 30, 2021
Mar 27, 20120 then
Employees (5.A)9 as of Mar 30, 2021
Mar 28, 201312 then
Private funds: no history
RAUM +14% over the last fiscal year+7.6% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Mar 30, 2021; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$12.0MderivedHNW RAUM over HNW clients
Average account
$1.8MderivedRAUM over accounts (5.F.2.f)
Discretionary
0.0%derivedof RAUM
Institutional
22%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
+14%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
+8.3%derived
Compensation
percentage of assets, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, pension consulting, selection of other advisers, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$673M73%
  • Charitable organizations$185M20%
  • Individuals$45.4M4.9%
  • State and municipal entities$13.5M1.5%
Individual clients
100reported
HNW clients
56reported
Pension plan clients
n/areported
Charitable clients
8reported
Accounts
520reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • George William Lowery · Chief Executive Officer & Membercontrol
      since 06/2002 · owns 75% or more
    • Mark Matthew Rowland · Chief Compliance Officercontrol
      since 12/2019 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 388 to 520
      Jun 29, 2020 to Mar 30, 2021
    • Charity clients · 10 to 8
      Jun 29, 2020 to Mar 30, 2021
    • HNW clients · 42 to 56
      Jun 29, 2020 to Mar 30, 2021
    • Individual clients · 102 to 100
      Jun 29, 2020 to Mar 30, 2021
    • HNW RAUM · $551M to $673M
      Jun 29, 2020 to Mar 30, 2021
    • Individual RAUM · $28.7M to $45.4M
      Jun 29, 2020 to Mar 30, 2021
    • Non-discretionary RAUM · $806M to $917M
      Jun 29, 2020 to Mar 30, 2021
    • RAUM · $806M to $917M
      Jun 29, 2020 to Mar 30, 2021
    • Accounts · 549 to 388
      Oct 15, 2019 to Mar 27, 2020
    • Advisory employees · 10 to 9
      Oct 15, 2019 to Mar 27, 2020
    • Charity clients · 25 to 10
      Oct 15, 2019 to Mar 27, 2020
    • HNW clients · 59 to 42
      Oct 15, 2019 to Mar 27, 2020
    • Individual clients · 99 to 102
      Oct 15, 2019 to Mar 27, 2020
    • Employees · 10 to 9
      Oct 15, 2019 to Mar 27, 2020
    • HNW RAUM · $436M to $551M
      Oct 15, 2019 to Mar 27, 2020
    • Individual RAUM · $40.5M to $28.7M
      Oct 15, 2019 to Mar 27, 2020
    • Non-discretionary RAUM · $732M to $806M
      Oct 15, 2019 to Mar 27, 2020
    • RAUM · $732M to $806M
      Oct 15, 2019 to Mar 27, 2020
    • Accounts · 438 to 549
      Mar 29, 2018 to Mar 29, 2019
    • HNW clients · 56 to 59
      Mar 29, 2018 to Mar 29, 2019
    • Individual clients · 18 to 99
      Mar 29, 2018 to Mar 29, 2019
    • Employees · 11 to 10
      Mar 29, 2018 to Mar 29, 2019
    • Financial planning clients · 11-25 to 26-50
      Mar 29, 2018 to Mar 29, 2019
    • HNW RAUM · $431M to $436M
      Mar 29, 2018 to Mar 29, 2019
    • Individual RAUM · $4.5M to $40.5M
      Mar 29, 2018 to Mar 29, 2019
    • Non-discretionary RAUM · $736M to $732M
      Mar 29, 2018 to Mar 29, 2019
    • RAUM · $736M to $732M
      Mar 29, 2018 to Mar 29, 2019
    • Accounts · 234 to 438
      Mar 28, 2017 to Mar 29, 2018
    • Charity clients · unset to 25.0
      Mar 28, 2017 to Mar 29, 2018
    • HNW clients · unset to 56.0
      Mar 28, 2017 to Mar 29, 2018
    • Individual clients · unset to 18.0
      Mar 28, 2017 to Mar 29, 2018
    • Financial planning clients · 1-10 to 11-25
      Mar 28, 2017 to Mar 29, 2018
    • Other offices · unset to 0.0
      Mar 28, 2017 to Mar 29, 2018
    • HNW RAUM · unset to 431397438.0
      Mar 28, 2017 to Mar 29, 2018
    • Individual RAUM · unset to 4531178.0
      Mar 28, 2017 to Mar 29, 2018
    • Non-discretionary RAUM · $391M to $736M
      Mar 28, 2017 to Mar 29, 2018
    • RAUM · $391M to $736M
      Mar 28, 2017 to Mar 29, 2018
    • Accounts · 223 to 234
      Mar 30, 2016 to Mar 28, 2017
    • Advisory employees · 11 to 10
      Mar 30, 2016 to Mar 28, 2017
    • Employees · 12 to 11
      Mar 30, 2016 to Mar 28, 2017
    Signals
    4 dated events
    • Mark Matthew Rowland (Chief Compliance Officer) appeared on Schedule A of Lowery Asset Consulting, Llc
      Mar 27, 2020 · Control person joined · fact
    • Thomas Hines (Chief Compliance Officer) no longer on Schedule A of Lowery Asset Consulting, Llc (listed 2019-10-15, absent 2020-03-27)
      Mar 27, 2020 · Control person left · inference
    • Thomas Hines (Chief Compliance Officer) appeared on Schedule A of Lowery Asset Consulting, Llc
      Oct 15, 2019 · Control person joined · fact
    • Lowery Asset Consulting, Llc reported RAUM $736.2M, up 88% from $391.2M (2017-03-28 to 2018-03-29)
      Mar 29, 2018 · RAUM change · derived
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026