DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
D••
Legal name D•••••••• C•••••••••
Latest filing Feb 20, 2026
First filing on the tape Mar 15, 2012 · 24 filings
SEC status approved since Oct 29, 2004
RAUM
$208M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
73%
$151M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$69.3M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$208M as of Feb 20, 2026
Mar 15, 2012$113M then
HNW client RAUM$121M as of Feb 20, 2026
Mar 14, 2018$91.7M then
State-registered IARs (5.B.3)3 as of Feb 20, 2026
Mar 15, 20120 then
Employees (5.A)6 as of Feb 20, 2026
Mar 12, 20138 then
Private funds: no history
RAUM +6.6% over the last fiscal year+9.2% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Feb 20, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $69.3MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 45derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.5MderivedHNW RAUM over HNW clients
- Average account
- $624,588derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 27%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -3.6%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$121M58%
- Insurance companies$55.5M27%
- Individuals$30.2M15%
- Charitable organizations$1.4M0.7%
- Individual clients
- 107reported
- HNW clients
- 27reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 333reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.73 fund_share=0.0 institutional_share=0.27 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| R••••• S•••••• R•••••Certified Financial Planner | Grosse Pointe Farms, Mi | Jan 7, 2009 | 23 y | 0 |
| S••••• A••••••• S•••••••••Certified Financial Planner | Grosse Pointe Farms, Mi | May 21, 2010 | 19 y | 0 |
| A•••••••• G•••••• | Grosse Points Farms, Mi | Jul 2, 2010 | 30 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- G•••••• E•••• · Chief Compliance Officercontrolsince 01/2003 · owns less than 5%
- R•••••• R•••••• S•••••• · Ownercontrolsince 11/2002 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Grosse Pointe Farms, Mi · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 339 to 333May 16, 2025 to Feb 20, 2026
- HNW clients · 28 to 27May 16, 2025 to Feb 20, 2026
- Individual clients · 111 to 107May 16, 2025 to Feb 20, 2026
- Employees · 7 to 6May 16, 2025 to Feb 20, 2026
- Discretionary RAUM · $195M to $208MMay 16, 2025 to Feb 20, 2026
- HNW RAUM · $113M to $121MMay 16, 2025 to Feb 20, 2026
- Individual RAUM · $28.3M to $30.2MMay 16, 2025 to Feb 20, 2026
- RAUM · $195M to $208MMay 16, 2025 to Feb 20, 2026
- Business name · D•••••••• W••••• P••••••• to DWPMar 9, 2025 to May 16, 2025
- Financial planning clients · 51-100 to 51-100Mar 9, 2025 to May 16, 2025
- Accounts · 332 to 339Feb 23, 2024 to Mar 9, 2025
- Charity clients · 3 to 1Feb 23, 2024 to Mar 9, 2025
- Corporate clients · 1.0 to unsetFeb 23, 2024 to Mar 9, 2025
- HNW clients · 29 to 28Feb 23, 2024 to Mar 9, 2025
- Individual clients · 107 to 111Feb 23, 2024 to Mar 9, 2025
- Discretionary RAUM · $169M to $195MFeb 23, 2024 to Mar 9, 2025
- HNW RAUM · $91.8M to $113MFeb 23, 2024 to Mar 9, 2025
- Individual RAUM · $21.9M to $28.3MFeb 23, 2024 to Mar 9, 2025
- RAUM · $169M to $195MFeb 23, 2024 to Mar 9, 2025
- Accounts · 324 to 332Feb 8, 2023 to Feb 23, 2024
- Charity clients · unset to 3.0Feb 8, 2023 to Feb 23, 2024
- Corporate clients · unset to 1.0Feb 8, 2023 to Feb 23, 2024
- HNW clients · 28 to 29Feb 8, 2023 to Feb 23, 2024
- Individual clients · 120 to 107Feb 8, 2023 to Feb 23, 2024
- State-registered IARs · 4 to 3Feb 8, 2023 to Feb 23, 2024
- Discretionary RAUM · $160M to $169MFeb 8, 2023 to Feb 23, 2024
- HNW RAUM · $89.6M to $91.8MFeb 8, 2023 to Feb 23, 2024
- Individual RAUM · $22.4M to $21.9MFeb 8, 2023 to Feb 23, 2024
- RAUM · $160M to $169MFeb 8, 2023 to Feb 23, 2024
- Accounts · 296 to 324Sep 20, 2022 to Feb 8, 2023
- Individual clients · 112 to 120Sep 20, 2022 to Feb 8, 2023
- Discretionary RAUM · $172M to $160MSep 20, 2022 to Feb 8, 2023
- HNW RAUM · $88.8M to $89.6MSep 20, 2022 to Feb 8, 2023
- Individual RAUM · $22.2M to $22.4MSep 20, 2022 to Feb 8, 2023
- RAUM · $172M to $160MSep 20, 2022 to Feb 8, 2023
- Business name · D•••••••• W••••• M••••••••• to D•••••••• W••••• P•••••••Aug 8, 2022 to Sep 20, 2022
- Accounts · 295 to 296Nov 9, 2021 to Feb 23, 2022
- HNW clients · 30 to 28Nov 9, 2021 to Feb 23, 2022
- Individual clients · 115 to 112Nov 9, 2021 to Feb 23, 2022
- Discretionary RAUM · $175M to $172MNov 9, 2021 to Feb 23, 2022
Signals
1 dated events
- Joseph Don Deseranno (Owner/President) no longer on Schedule A of Dwp (listed 2022-08-08, absent 2022-09-20)Sep 20, 2022 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- i•••@d••••••••.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 313-885-0114reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- D••••••••.COMreportedpublic record, Form ADV, Sep 19, 2026
- Principal office phone
- 313-885-0114reportedpublic record, Form ADV, Feb 20, 2026
- Contact form
- d••••••••.comreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $69.3Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026