DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Matson Financial Advisors, Inc.
Latest filing Mar 23, 2026
First filing on the tape Nov 30, 2011 · 27 filings
SEC status approved since Sep 12, 2002
RAUM
$519M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
99%
$516M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$173M
derived; firm RAUM over IAPD count
Employees
9
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$519M as of Mar 23, 2026
May 7, 2012$92.8M then
HNW client RAUM$482M as of Mar 23, 2026
Mar 28, 2018$204M then
State-registered IARs (5.B.3)3 as of Mar 23, 2026
May 7, 20120 then
Employees (5.A)9 as of Mar 23, 2026
Feb 25, 20135 then
Private funds: no history
RAUM +16% over the last fiscal year+19% a year over threeIARs 2 to 3
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $173MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 77derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.1MderivedHNW RAUM over HNW clients
- Average account
- $631,210derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 0.0%derivedof RAUM
- Institutional
- 0.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +5.0%derived
- Compensation
- percentage of assets, fixed fees, commissionsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$482M93%
- Individuals$34.4M6.6%
- Charitable organizations$2.6M0.5%
- Individual clients
- 74reported
- HNW clients
- 156reported
- Pension plan clients
- 0reported
- Charitable clients
- 2reported
- Accounts
- 822reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, commissionsreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Michael John Matson | Danbury, Ct | Apr 5, 1994 | 40 y | 3 |
| Audrey Kay HimebaughCertified Financial Planner | Danbury, Ct | Sep 29, 2020 | 27 y | 0 |
| Kyle MatsonCertified Financial Planner | Danbury, Ct | May 22, 2025 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Wayne Leroy Locke to Walnut Street Securities, Inc.Dec 12, 2022 · Other
Joined, latest
- Wayne Leroy Locke from Nathan & Lewis Securities, Inc.Nov 12, 2001 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- John Michael Matson · President/Chief Compliance Officercontrolsince 11/1993 · owns 75% or more
- Brush Laura Matson · Secretarysince 11/1993 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Danbury, Ct · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- low discretionary shareStatic outlier · filing Mar 23, 2026discretionary share of RAUM of 0% against a peer median of 99% (1483 comparable advisers, 0.0th percentile, 33.5 robust deviations)peers: independent wealth managers, $500M to $1B (1,483) · 0.0% percentile
- account count surgeChange between filings · filing Mar 23, 2026accounts (Item 5.F.2.f) moved from 221.0 to 822.0 (+272.0%) between the annual amendments of 2025-03-19 and 2026-03-23; the peer median change was +6.0% (1256 comparable advisers, 100.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 100% percentile
What changed
consecutive filings, newest first
- Accounts · 221 to 822Jun 16, 2025 to Mar 23, 2026
- Advisory employees · 3 to 5Jun 16, 2025 to Mar 23, 2026
- HNW clients · 128 to 156Jun 16, 2025 to Mar 23, 2026
- Individual clients · 91 to 74Jun 16, 2025 to Mar 23, 2026
- Employees · 8 to 9Jun 16, 2025 to Mar 23, 2026
- State-registered IARs · 2 to 3Jun 16, 2025 to Mar 23, 2026
- HNW RAUM · $398M to $482MJun 16, 2025 to Mar 23, 2026
- Individual RAUM · $46.6M to $34.4MJun 16, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $447M to $519MJun 16, 2025 to Mar 23, 2026
- RAUM · $447M to $519MJun 16, 2025 to Mar 23, 2026
- Financial planning clients · 101-250 to 101-250Mar 19, 2025 to Jun 16, 2025
- Accounts · 219 to 221Mar 21, 2024 to Mar 19, 2025
- HNW clients · 165 to 128Mar 21, 2024 to Mar 19, 2025
- Individual clients · 52 to 91Mar 21, 2024 to Mar 19, 2025
- Employees · 7 to 8Mar 21, 2024 to Mar 19, 2025
- Insurance-licensed employees · 1 to 0Mar 21, 2024 to Mar 19, 2025
- HNW RAUM · $362M to $398MMar 21, 2024 to Mar 19, 2025
- Individual RAUM · $17.4M to $46.6MMar 21, 2024 to Mar 19, 2025
- Non-discretionary RAUM · $382M to $447MMar 21, 2024 to Mar 19, 2025
- RAUM · $382M to $447MMar 21, 2024 to Mar 19, 2025
- Accounts · 208 to 219Mar 21, 2023 to Mar 21, 2024
- Advisory employees · 4 to 3Mar 21, 2023 to Mar 21, 2024
- HNW clients · 160 to 165Mar 21, 2023 to Mar 21, 2024
- Individual clients · 46 to 52Mar 21, 2023 to Mar 21, 2024
- Employees · 8 to 7Mar 21, 2023 to Mar 21, 2024
- State-registered IARs · 3 to 2Mar 21, 2023 to Mar 21, 2024
- HNW RAUM · $295M to $362MMar 21, 2023 to Mar 21, 2024
- Individual RAUM · $13.9M to $17.4MMar 21, 2023 to Mar 21, 2024
- Non-discretionary RAUM · $311M to $382MMar 21, 2023 to Mar 21, 2024
- RAUM · $311M to $382MMar 21, 2023 to Mar 21, 2024
- Accounts · 210 to 208Mar 9, 2022 to Mar 21, 2023
- Advisory employees · 5 to 4Mar 9, 2022 to Mar 21, 2023
- BD registered reps · 2 to 1Mar 9, 2022 to Mar 21, 2023
- HNW clients · 167 to 160Mar 9, 2022 to Mar 21, 2023
- Individual clients · 41 to 46Mar 9, 2022 to Mar 21, 2023
- Employees · 12 to 8Mar 9, 2022 to Mar 21, 2023
- Insurance-licensed employees · 2 to 1Mar 9, 2022 to Mar 21, 2023
- State-registered IARs · 4 to 3Mar 9, 2022 to Mar 21, 2023
- HNW RAUM · $361M to $295MMar 9, 2022 to Mar 21, 2023
- Individual RAUM · $15.4M to $13.9MMar 9, 2022 to Mar 21, 2023
Signals
1 dated events
- Wayne Leroy Locke left Matson Financial Advisors, Inc. for Walnut Street Securities, Inc. (registered 2003-08-01)Dec 12, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 203-743-0131reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 203-743-4086reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/MATSON-FINANCIAL-ADVISORS-INCreportedpublic record, Form ADV, Sep 17, 2026
- Website
- MATSONFINANCIALADVISORS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 203-743-0131reportedpublic record, Form ADV, Mar 23, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $173Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026