DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

I••••••••• W••••• M••••••••• L••

I••••••••• WEALTHTraverse City, MichiganCRD 124242SEC 801-120528websiteIAPD
Latest filing May 21, 2026
First filing on the tape Feb 6, 2012 · 13 filings
SEC status approved since Mar 16, 2021
RAUM
$203M
reported, Item 5.F
Discretionary
90%
of RAUM
Private clients
100%
$203M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$67.7M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$203M as of May 21, 2026
Feb 8, 2012$64.7M then
HNW client RAUM$155M as of May 21, 2026
Jan 25, 2022$126M then
State-registered IARs (5.B.3)3 as of May 21, 2026
Feb 8, 20120 then
Employees (5.A)3 as of May 21, 2026
Jan 25, 20225 then
Private funds: no history
RAUM +16% over the last fiscal year+13% a year over threeIARs 3 to 3
Practice profile
derived from the filing of May 21, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • i••••••••• boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$67.7MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
59derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.5MderivedHNW RAUM over HNW clients
Average account
$398,051derivedRAUM over accounts (5.F.2.f)
Discretionary
90%derivedof RAUM
Institutional
0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+16%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.8%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$155M77%
  • Individuals$47.3M23%
  • Charitable organizations$409,2420.2%
Individual clients
115reported
HNW clients
61reported
Pension plan clients
0reported
Charitable clients
n/areported
Accounts
510reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
S•••• C• H••••••Certified Financial PlannerTraverse City, MiJan 18, 201135 y2
S•••••• M•••••• F•••••Certified Financial PlannerTraverse City, MiJan 18, 201129 y1
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • B•••••• J••• B•••• · Membercontrol
    since 02/2010 · owns 25% to 50%
  • F•••••• S••••••• M•••••• · Managing Membercontrol
    since 03/1998 · owns 25% to 50%
  • H••••••• S••••• C• · Member, Chief Compliance Officercontrol
    since 01/2009 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Traverse City, Mi · principal300
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 506 to 510
    Jan 29, 2025 to Jan 22, 2026
  • HNW clients · 53 to 61
    Jan 29, 2025 to Jan 22, 2026
  • Individual clients · 128 to 115
    Jan 29, 2025 to Jan 22, 2026
  • Employees · 5 to 3
    Jan 29, 2025 to Jan 22, 2026
  • Discretionary RAUM · $161M to $184M
    Jan 29, 2025 to Jan 22, 2026
  • HNW RAUM · $127M to $155M
    Jan 29, 2025 to Jan 22, 2026
  • Individual RAUM · $48.4M to $47.3M
    Jan 29, 2025 to Jan 22, 2026
  • Non-discretionary RAUM · $14.8M to $19.3M
    Jan 29, 2025 to Jan 22, 2026
  • RAUM · $175M to $203M
    Jan 29, 2025 to Jan 22, 2026
  • Accounts · 518 to 506
    Sep 5, 2024 to Jan 29, 2025
  • HNW clients · 50 to 53
    Sep 5, 2024 to Jan 29, 2025
  • Individual clients · 134 to 128
    Sep 5, 2024 to Jan 29, 2025
  • Pension plan clients · unset to 0.0
    Sep 5, 2024 to Jan 29, 2025
  • Financial planning clients · 101-250 to 101-250
    Sep 5, 2024 to Jan 29, 2025
  • Discretionary RAUM · $150M to $161M
    Sep 5, 2024 to Jan 29, 2025
  • HNW RAUM · $112M to $127M
    Sep 5, 2024 to Jan 29, 2025
  • Individual RAUM · $48.9M to $48.4M
    Sep 5, 2024 to Jan 29, 2025
  • Non-discretionary RAUM · $11.2M to $14.8M
    Sep 5, 2024 to Jan 29, 2025
  • Pension RAUM · $239,976 to $0
    Sep 5, 2024 to Jan 29, 2025
  • RAUM · $162M to $175M
    Sep 5, 2024 to Jan 29, 2025
  • Accounts · 516 to 518
    Jan 16, 2023 to Jan 28, 2024
  • HNW clients · 38 to 50
    Jan 16, 2023 to Jan 28, 2024
  • Individual clients · 144 to 134
    Jan 16, 2023 to Jan 28, 2024
  • Discretionary RAUM · $131M to $150M
    Jan 16, 2023 to Jan 28, 2024
  • HNW RAUM · $104M to $112M
    Jan 16, 2023 to Jan 28, 2024
  • Individual RAUM · $34.5M to $48.9M
    Jan 16, 2023 to Jan 28, 2024
  • Non-discretionary RAUM · $8.6M to $11.2M
    Jan 16, 2023 to Jan 28, 2024
  • Pension RAUM · unset to 239976.0
    Jan 16, 2023 to Jan 28, 2024
  • RAUM · $139M to $162M
    Jan 16, 2023 to Jan 28, 2024
  • Discretionary RAUM · $144M to $131M
    Nov 8, 2022 to Jan 16, 2023
  • HNW RAUM · $126M to $104M
    Nov 8, 2022 to Jan 16, 2023
  • Individual RAUM · $23.8M to $34.5M
    Nov 8, 2022 to Jan 16, 2023
  • Non-discretionary RAUM · $9.4M to $8.6M
    Nov 8, 2022 to Jan 16, 2023
  • Pension RAUM · 2124008.0 to unset
    Nov 8, 2022 to Jan 16, 2023
  • RAUM · $153M to $139M
    Nov 8, 2022 to Jan 16, 2023
  • Accounts · 498 to 516
    Nov 8, 2022 to Jan 16, 2023
  • HNW clients · 76 to 38
    Nov 8, 2022 to Jan 16, 2023
  • Individual clients · 97 to 144
    Nov 8, 2022 to Jan 16, 2023
  • Assets in custody · 98248988.0 to unset
    Jan 25, 2022 to Nov 8, 2022
  • Custody of client assets · true to false
    Jan 25, 2022 to Nov 8, 2022
Signals
1 dated events
  • I••••••••• W••••• M••••••••• L•• filed its initial SEC registration (Form ADV)
    Feb 12, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
231-929-1086reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
888-929-1086reportedpublished by the firm, firm site, Sep 16, 2026
Website
IWMUSA.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
231-929-1086reportedpublic record, Form ADV, May 21, 2026
Contact form
iwmusa.com/contact-usreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
I••••••••• WEALTHderiveda rule over Items 5.D and 7.A
RAUM per advisor
$67.7Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026