DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

I••••• • A•••• A•••••••• I•••

Independent wealth managerArmonk, New YorkCRD 124955SEC 801-69801websiteIAPD
Latest filing Aug 19, 2026
First filing on the tape Mar 27, 2012 · 30 filings
SEC status approved since Jan 2, 2009
RAUM
$175M
reported, Item 5.F
Discretionary
79%
of RAUM
Private clients
99%
$173M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$35.0M
derived; firm RAUM over IAPD count
Employees
5
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$175M as of Aug 19, 2026
Mar 27, 2012$97.1M then
HNW client RAUM$111M as of Aug 19, 2026
Mar 30, 2018$35.9M then
State-registered IARs (5.B.3)5 as of Aug 19, 2026
Mar 27, 20120 then
Employees (5.A)5 as of Aug 19, 2026
Mar 26, 20138 then
Private funds: no history
RAUM +28% over the last fiscal year+17% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Aug 19, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$35.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
56derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.1MderivedHNW RAUM over HNW clients
Average account
$323,175derivedRAUM over accounts (5.F.2.f)
Discretionary
79%derivedof RAUM
Institutional
0.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+28%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-4.8%derived
Compensation
percentage of assets, hourlyreportedItem 5.E
Advisory activities
portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$111M64%
  • Individuals$61.4M35%
  • Pension and profit-sharing plans$1.5M0.8%
  • Corporations and businesses$803,3990.5%
Individual clients
226reported
HNW clients
53reported
Pension plan clients
4reported
Charitable clients
n/areported
Accounts
541reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
D•••• A•••••• R••••••Armonk, Ny Mar 21, 201224 y0
J•••• D•••• W•••••Armonk, NyMar 27, 201226 y4
C•••••••• M•••• N•••••Armonk, NyNov 23, 201517 y1
M•••••• S•••• N••••••Armonk, NyJul 29, 202414 y1
M•••••• J••• O••••Armonk, NyAug 18, 202626 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • M•••••••• J••••• P•••••• · President, Ceo, And Chief Compliance Officercontrol
    since 03/2006 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Armonk, Ny · principal510
Offices
Schedule D 1.F, the 25 largest
  • Ramsey, NJ1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • discretionary share shiftChange between filings · filing Mar 30, 2026
    discretionary share of RAUM moved from 100.0% to 79.0% between the annual amendments of 2025-03-11 and 2026-03-30
    peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
  • Advisory employees · 3 to 4
    Mar 30, 2026 to Aug 19, 2026
  • Employees · 4 to 5
    Mar 30, 2026 to Aug 19, 2026
  • State-registered IARs · 4 to 5
    Mar 30, 2026 to Aug 19, 2026
  • Accounts · 455 to 541
    Jul 16, 2025 to Mar 30, 2026
  • Corporate clients · 3 to 4
    Jul 16, 2025 to Mar 30, 2026
  • HNW clients · 64 to 53
    Jul 16, 2025 to Mar 30, 2026
  • Individual clients · 229 to 226
    Jul 16, 2025 to Mar 30, 2026
  • Pension plan clients · 2 to 4
    Jul 16, 2025 to Mar 30, 2026
  • Discretionary RAUM · $136M to $138M
    Jul 16, 2025 to Mar 30, 2026
  • HNW RAUM · $78.7M to $111M
    Jul 16, 2025 to Mar 30, 2026
  • Individual RAUM · $55.4M to $61.4M
    Jul 16, 2025 to Mar 30, 2026
  • Non-discretionary RAUM · $0 to $37.0M
    Jul 16, 2025 to Mar 30, 2026
  • Pension RAUM · $1.3M to $1.5M
    Jul 16, 2025 to Mar 30, 2026
  • RAUM · $136M to $175M
    Jul 16, 2025 to Mar 30, 2026
  • Financial planning clients · unset to
    Mar 11, 2025 to Jul 16, 2025
  • Accounts · 433 to 455
    Jan 23, 2025 to Mar 11, 2025
  • HNW clients · 58 to 64
    Jan 23, 2025 to Mar 11, 2025
  • Individual clients · 239 to 229
    Jan 23, 2025 to Mar 11, 2025
  • Pension plan clients · 3 to 2
    Jan 23, 2025 to Mar 11, 2025
  • Discretionary RAUM · $116M to $136M
    Jan 23, 2025 to Mar 11, 2025
  • HNW RAUM · $63.6M to $78.7M
    Jan 23, 2025 to Mar 11, 2025
  • Individual RAUM · $50.4M to $55.4M
    Jan 23, 2025 to Mar 11, 2025
  • Pension RAUM · $1.5M to $1.3M
    Jan 23, 2025 to Mar 11, 2025
  • RAUM · $116M to $136M
    Jan 23, 2025 to Mar 11, 2025
  • State-registered IARs · 5 to 4
    Nov 4, 2024 to Jan 23, 2025
  • Advisory employees · 4 to 3
    Nov 4, 2024 to Jan 23, 2025
  • Employees · 5 to 4
    Nov 4, 2024 to Jan 23, 2025
  • Advisory employees · 3 to 4
    Mar 15, 2024 to Aug 30, 2024
  • Employees · 4 to 5
    Mar 15, 2024 to Aug 30, 2024
  • State-registered IARs · 4 to 5
    Mar 15, 2024 to Aug 30, 2024
  • Accounts · 444 to 433
    Nov 6, 2023 to Mar 11, 2024
  • HNW clients · 61 to 58
    Nov 6, 2023 to Mar 11, 2024
  • Individual clients · 226 to 239
    Nov 6, 2023 to Mar 11, 2024
  • Discretionary RAUM · $109M to $116M
    Nov 6, 2023 to Mar 11, 2024
  • HNW RAUM · $60.1M to $63.6M
    Nov 6, 2023 to Mar 11, 2024
  • Individual RAUM · $47.8M to $50.4M
    Nov 6, 2023 to Mar 11, 2024
  • Pension RAUM · $601,668 to $1.5M
    Nov 6, 2023 to Mar 11, 2024
  • RAUM · $109M to $116M
    Nov 6, 2023 to Mar 11, 2024
  • Advisory employees · 4 to 3
    Mar 23, 2023 to May 24, 2023
  • Employees · 5 to 4
    Mar 23, 2023 to May 24, 2023
Signals
1 dated events
  • Lynn Bryna Ortiz (Chief Operations Officer) no longer on Schedule A of I••••• • A•••• A•••••••• I••• (listed 2022-03-28, absent 2022-12-13)
    Dec 13, 2022 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
helen@theadvisory.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone
914-273-6800reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
914-273-6806reportedpublished by the firm, firm site, Sep 16, 2026
Website
H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
914-273-6800reportedpublic record, Form ADV, Aug 19, 2026
Contact form
theadvisory.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Team page
theadvisory.com/meet-the-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$35.0Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026