DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S•••••• • S••••• C•••

Independent wealth managerWatkinsville, GeorgiaCRD 125741SEC 801-129881websiteIAPD
Legal name P•••••• F• S••••••• C•••• L••
Latest filing Mar 23, 2026
First filing on the tape Mar 12, 2024 · 4 filings
SEC status approved since Apr 15, 2024
RAUM
$149M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$146M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$74.4M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$149M as of Mar 23, 2026
Mar 27, 2025$135M then
HNW client RAUM$66.4M as of Mar 23, 2026
Mar 27, 2025$52.2M then
State-registered IARs (5.B.3)2 as of Mar 23, 2026
Mar 27, 20252 then
Employees (5.A)3 as of Mar 23, 2026
Mar 27, 20252 then
Private funds: no history
RAUM +10% over the last fiscal yearIARs 2 to 2
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$74.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
196derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$212,929derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
0.7derived3 offices incl. principal (1.F.5)
RAUM growth, one year
+10%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-18%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Custody
$40.3M, 140 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$79.5M53%
  • High-net-worth individuals$66.4M45%
  • Corporations and businesses$1.8M1.2%
  • Charitable organizations$1.1M0.7%
  • Pension and profit-sharing plans$16,8410.0%
Individual clients
362reported
HNW clients
30reported
Pension plan clients
5reported
Charitable clients
5reported
Accounts
699reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
$40.3M for 140 clientsreported
Compensation
% of AUMreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
P•••••• F••••••• S••••••Chartered Financial ConsultantWatkinsville, GaJan 22, 201541 y1
R••••• W••••• S••••Chartered Financial ConsultantWatkinsville, GaAug 11, 202010 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • S••••••• P••••••• F••••••• · Ceocontrol
    since 01/1989 · owns 75% or more
  • P•••••••• J••••• C•• · Administrator
    since 01/2023 · owns less than 5%
  • S••••• R•••••• W••••• · Cco
    since 01/2023 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Watkinsville, Ga · principal200
Offices
Schedule D 1.F, the 25 largest
  • Conyers, GA2 employees
  • Washington, GA2 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • compensation changedChange between filings · filing Mar 23, 2026
    hourly charges (Item 5.E.2): yes on the filing of 2025-06-02, no on the filing of 2026-03-23
    peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
  • Accounts · 789 to 699
    Jun 2, 2025 to Mar 23, 2026
  • Charity clients · 6 to 5
    Jun 2, 2025 to Mar 23, 2026
  • HNW clients · 32 to 30
    Jun 2, 2025 to Mar 23, 2026
  • Individual clients · 447 to 362
    Jun 2, 2025 to Mar 23, 2026
  • Assets in custody · $44.4M to $40.3M
    Jun 2, 2025 to Mar 23, 2026
  • Insurance-licensed employees · 0 to 2
    Jun 2, 2025 to Mar 23, 2026
  • Discretionary RAUM · $135M to $149M
    Jun 2, 2025 to Mar 23, 2026
  • HNW RAUM · $52.2M to $66.4M
    Jun 2, 2025 to Mar 23, 2026
  • Individual RAUM · $78.3M to $79.5M
    Jun 2, 2025 to Mar 23, 2026
  • Pension RAUM · $12,952 to $16,841
    Jun 2, 2025 to Mar 23, 2026
  • RAUM · $135M to $149M
    Jun 2, 2025 to Mar 23, 2026
  • Assets in custody · unset to 44364547.0
    Mar 27, 2025 to Jun 2, 2025
  • Custody of client assets · false to true
    Mar 27, 2025 to Jun 2, 2025
  • Employees · 2 to 3
    Mar 27, 2025 to Jun 2, 2025
  • Financial planning clients · 251-500 to 251-500
    Mar 27, 2025 to Jun 2, 2025
  • Accounts · 793 to 789
    Mar 12, 2024 to Mar 27, 2025
  • Charity clients · 3 to 6
    Mar 12, 2024 to Mar 27, 2025
  • Corporate clients · 7 to 8
    Mar 12, 2024 to Mar 27, 2025
  • HNW clients · 25 to 32
    Mar 12, 2024 to Mar 27, 2025
  • Individual clients · 450 to 447
    Mar 12, 2024 to Mar 27, 2025
  • Discretionary RAUM · $119M to $135M
    Mar 12, 2024 to Mar 27, 2025
  • HNW RAUM · $40.6M to $52.2M
    Mar 12, 2024 to Mar 27, 2025
  • Individual RAUM · $74.5M to $78.3M
    Mar 12, 2024 to Mar 27, 2025
  • Pension RAUM · $20,334 to $12,952
    Mar 12, 2024 to Mar 27, 2025
  • RAUM · $119M to $135M
    Mar 12, 2024 to Mar 27, 2025
Signals
1 dated events
  • S•••••• • S••••• C••• filed its initial SEC registration (Form ADV)
    Mar 12, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
770-760-8933reportedpublished by the firm, firm site, Sep 16, 2026
Website
s•••••••••.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
770-760-8933reportedpublic record, Form ADV, Mar 23, 2026
Contact form
s•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$74.4Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026