DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Lawrence Financial Planning, LLC

Former SEC-registered adviserTampa, FloridaCRD 127486SEC 801-120512IAPD
Latest filing Feb 23, 2023
First filing on the tape Feb 11, 2021 · 9 filings
RAUM
$115M
reported, Item 5.F
Discretionary
5.6%
of RAUM
Private clients
100%
$115M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$115M as of Feb 9, 2023
Mar 19, 2021$111M then
HNW client RAUM$58.3M as of Feb 9, 2023
Mar 19, 2021$61.9M then
State-registered IARs (5.B.3)2 as of Feb 9, 2023
Mar 19, 20212 then
Employees (5.A)5 as of Feb 9, 2023
Mar 19, 20216 then
Private funds: no history
RAUM -8.6% over the last fiscal yearIARs 2 to 2
Practice profile
derived from the filing of Feb 23, 2023; every figure names its basis
RAUM per advisor
$57.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
38derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.3MderivedHNW RAUM over HNW clients
Average account
$1.5MderivedRAUM over accounts (5.F.2.f)
Discretionary
5.6%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.5derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-8.6%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.3%derived
Compensation
hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisers, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$58.3M51%
  • Individuals$56.3M49%
Individual clients
65reported
HNW clients
11reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
76reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Wilkinson Julie Lawrence · Partner & Ccocontrol
    since 03/2008 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 77 to 76
    Apr 7, 2022 to Feb 9, 2023
  • HNW clients · 16 to 11
    Apr 7, 2022 to Feb 9, 2023
  • Individual clients · 61 to 65
    Apr 7, 2022 to Feb 9, 2023
  • Discretionary RAUM · $7.4M to $6.4M
    Apr 7, 2022 to Feb 9, 2023
  • HNW RAUM · $81.6M to $58.3M
    Apr 7, 2022 to Feb 9, 2023
  • Individual RAUM · $43.9M to $56.3M
    Apr 7, 2022 to Feb 9, 2023
  • Non-discretionary RAUM · $118M to $108M
    Apr 7, 2022 to Feb 9, 2023
  • RAUM · $125M to $115M
    Apr 7, 2022 to Feb 9, 2023
  • Accounts · 73 to 77
    Jan 10, 2022 to Mar 7, 2022
  • Advisory activities · 5 to 4
    Jan 10, 2022 to Mar 7, 2022
  • HNW clients · 19 to 16
    Jan 10, 2022 to Mar 7, 2022
  • Individual clients · 54 to 61
    Jan 10, 2022 to Mar 7, 2022
  • Employees · 6 to 5
    Jan 10, 2022 to Mar 7, 2022
  • Discretionary RAUM · $8.1M to $7.4M
    Jan 10, 2022 to Mar 7, 2022
  • HNW RAUM · $61.9M to $81.6M
    Jan 10, 2022 to Mar 7, 2022
  • Individual RAUM · $49.0M to $43.9M
    Jan 10, 2022 to Mar 7, 2022
  • Non-discretionary RAUM · $103M to $118M
    Jan 10, 2022 to Mar 7, 2022
  • RAUM · $111M to $125M
    Jan 10, 2022 to Mar 7, 2022
Signals
3 dated events
  • Jackson Wright Murray left Lawrence Financial Planning, Llc for Intermountain Wealth Management, Inc. (registered 2023-04-13)
    Feb 23, 2023 · Advisor changed firm · fact
  • Daboll Forrest Baumhover (Partner And Cco) no longer on Schedule A of Lawrence Financial Planning, Llc (listed 2022-01-10, absent 2022-03-07)
    Mar 7, 2022 · Control person left · inference
  • Lawrence Financial Planning, Llc filed its initial SEC registration (Form ADV)
    Feb 11, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026