DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Structured Asset Management, Inc.

Former SEC-registered adviserBerwyn, PennsylvaniaCRD 129796SEC 801-121855IAPD
Latest filing Mar 1, 2022
First filing on the tape Jun 24, 2021 · 4 filings
RAUM
$140M
reported, Item 5.F
Discretionary
97%
of RAUM
Private clients
100%
$140M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$140M as of Mar 1, 2022
Jun 24, 2021$136M then
HNW client RAUM$108M as of Mar 1, 2022
Jun 24, 2021$114M then
State-registered IARs (5.B.3)3 as of Mar 1, 2022
Jun 24, 20213 then
Employees (5.A)3 as of Mar 1, 2022
Jun 24, 20213 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Mar 1, 2022; every figure names its basis
RAUM per advisor
$46.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
29derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.0MderivedHNW RAUM over HNW clients
Average account
$1.6MderivedRAUM over accounts (5.F.2.f)
Discretionary
97%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$108M78%
  • Individuals$31.4M22%
Individual clients
34reported
HNW clients
54reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
88reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
none on the tape
    Every departureEvery arrival
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Zerns William Suplee · Ccocontrol
      since 06/2007 · owns 75% or more
    • Elaine Mary Suplee · Vice President
      since 07/2014 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • HNW clients · 43 to 54
      Jun 25, 2021 to Mar 1, 2022
    • Individual clients · 45 to 34
      Jun 25, 2021 to Mar 1, 2022
    • Discretionary RAUM · $131M to $135M
      Jun 25, 2021 to Mar 1, 2022
    • HNW RAUM · $114M to $108M
      Jun 25, 2021 to Mar 1, 2022
    • Individual RAUM · $21.8M to $31.4M
      Jun 25, 2021 to Mar 1, 2022
    • Non-discretionary RAUM · $5.2M to $4.8M
      Jun 25, 2021 to Mar 1, 2022
    • RAUM · $136M to $140M
      Jun 25, 2021 to Mar 1, 2022
    Signals
    2 dated events
    • William Zerns Suplee left Structured Asset Management, Inc. for Apella Wealth (registered 2022-10-05)
      Nov 16, 2022 · Advisor changed firm · fact
    • Structured Asset Management, Inc. filed its initial SEC registration (Form ADV)
      Jun 24, 2021 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026