DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Geneva Partners, LLC
Latest filing Apr 1, 2026
First filing on the tape Feb 27, 2012 · 32 filings
SEC status approved since May 9, 2016
RAUM
$424M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$411M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$47.1M
derived; firm RAUM over IAPD count
Employees
9
9 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$424M as of Apr 1, 2026
Feb 27, 2012$46.5M then
HNW client RAUM$319M as of Apr 1, 2026
Mar 27, 2018$116M then
State-registered IARs (5.B.3)9 as of Apr 1, 2026
Feb 27, 20120 then
Employees (5.A)9 as of Apr 1, 2026
May 1, 20173 then
Private funds: no history
RAUM +9.4% over the last fiscal year+13% a year over threeIARs 8 to 9offices 0 to 1
Practice profile
derived from the filing of Apr 1, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $47.1MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 61derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.0MderivedHNW RAUM over HNW clients
- Average account
- $335,925derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 4.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +9.4%derivedbetween the last two annual amendments
- Advisor growth, one year
- +13%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -1.1%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Custody
- $37.6M, 13 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$319M75%
- Individuals$92.8M22%
- Corporations and businesses$12.2M2.9%
- Individual clients
- 471reported
- HNW clients
- 79reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,261reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $37.6M for 13 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Steven Perry Schwefel | Lake Geneva, Wi | Apr 18, 2012 | 41 y | 5 |
| Mark Stephan MccurryCertified Financial Planner | Lake Geneva, Wi | May 18, 2016 | 40 y | 4 |
| Loren Terry Cook | Lake Geneva, Wi | Jun 24, 2016 | 24 y | 3 |
| Dean Robert Schwefel | Lake Geneva, Wi | Dec 17, 2016 | 11 y | 1 |
| Thomas Eugene Rowe | Lake Geneva, Wi | Jun 20, 2017 | 49 y | 3 |
| Scott Gregory Farrow | Lake Geneva, Wi | Jan 26, 2018 | 21 y | 3 |
| Keith Joseph Schwefel | Chicago, Il | Aug 30, 2018 | 11 y | 0 |
| Valerie Ann Lamp | Lake Geneva, Wi | Jan 1, 2025 | 26 y | 1 |
| Karin Rae Cook | Lake Geneva, Wi | Jul 18, 2025 | 33 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Thomas Eugene Rowe from Stonex Advisors Inc.Jun 20, 2017 · Other
- Loren Terry Cook from Stonex Advisors Inc.Jun 24, 2016 · Other
- Scott Gregory Farrow from Stonex Advisors Inc.Jun 24, 2016 · Other
- Mark Stephan Mccurry from Stonex Advisors Inc.May 18, 2016 · Other
- Steven Perry Schwefel from Sterne Agee Investment Advisor Services, Inc.Apr 8, 2010 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Stonex Advisors Inc.Jul 5, 2016 · Birmingham, Al
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Perry Steven Schwefel · Managing Member, Chief Compliance Officercontrolsince 03/2004 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Lake Geneva, Wi · principal | 8 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,252 to 1,261Dec 24, 2025 to Mar 26, 2026
- Advisory employees · 8 to 9Dec 24, 2025 to Mar 26, 2026
- HNW clients · 67 to 79Dec 24, 2025 to Mar 26, 2026
- Individual clients · 489 to 471Dec 24, 2025 to Mar 26, 2026
- Assets in custody · $35.2M to $37.6MDec 24, 2025 to Mar 26, 2026
- Employees · 8 to 9Dec 24, 2025 to Mar 26, 2026
- State-registered IARs · 8 to 9Dec 24, 2025 to Mar 26, 2026
- Discretionary RAUM · $387M to $424MDec 24, 2025 to Mar 26, 2026
- HNW RAUM · $284M to $319MDec 24, 2025 to Mar 26, 2026
- Individual RAUM · $91.4M to $92.8MDec 24, 2025 to Mar 26, 2026
- RAUM · $387M to $424MDec 24, 2025 to Mar 26, 2026
- Other offices · 0 to 1Mar 13, 2025 to Dec 24, 2025
- Accounts · 1,208 to 1,252Apr 3, 2024 to Mar 13, 2025
- HNW clients · 55 to 67Apr 3, 2024 to Mar 13, 2025
- Individual clients · 502 to 489Apr 3, 2024 to Mar 13, 2025
- Assets in custody · $25.6M to $35.2MApr 3, 2024 to Mar 13, 2025
- Financial planning clients · unset to Apr 3, 2024 to Mar 13, 2025
- Discretionary RAUM · $319M to $387MApr 3, 2024 to Mar 13, 2025
- HNW RAUM · $215M to $284MApr 3, 2024 to Mar 13, 2025
- Individual RAUM · $89.7M to $91.4MApr 3, 2024 to Mar 13, 2025
- RAUM · $319M to $387MApr 3, 2024 to Mar 13, 2025
- Accounts · 1,154 to 1,208Mar 29, 2023 to Apr 1, 2024
- HNW clients · 48 to 55Mar 29, 2023 to Apr 1, 2024
- Individual clients · 469 to 502Mar 29, 2023 to Apr 1, 2024
- Assets in custody · $23.1M to $25.6MMar 29, 2023 to Apr 1, 2024
- Discretionary RAUM · $290M to $319MMar 29, 2023 to Apr 1, 2024
- HNW RAUM · $197M to $215MMar 29, 2023 to Apr 1, 2024
- Individual RAUM · $81.7M to $89.7MMar 29, 2023 to Apr 1, 2024
- RAUM · $290M to $319MMar 29, 2023 to Apr 1, 2024
- Accounts · 1,075 to 1,154Mar 21, 2022 to Mar 22, 2023
- Corporate clients · 14 to 15Mar 21, 2022 to Mar 22, 2023
- HNW clients · 61 to 48Mar 21, 2022 to Mar 22, 2023
- Individual clients · 338 to 469Mar 21, 2022 to Mar 22, 2023
- Assets in custody · $31.1M to $23.1MMar 21, 2022 to Mar 22, 2023
- Discretionary RAUM · $319M to $290MMar 21, 2022 to Mar 22, 2023
- HNW RAUM · $232M to $197MMar 21, 2022 to Mar 22, 2023
- Individual RAUM · $77.3M to $81.7MMar 21, 2022 to Mar 22, 2023
- RAUM · $319M to $290MMar 21, 2022 to Mar 22, 2023
- Accounts · 228 to 1,075Oct 1, 2021 to Mar 21, 2022
- Corporate clients · 15 to 14Oct 1, 2021 to Mar 21, 2022
Signals
1 dated events
- Geneva Partners, Llc filed its initial SEC registration (Form ADV)Apr 27, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- admin@genevapartnersllc.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 309-462-2305reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 309-852-2186reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 262-248-1350reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/geneva-partners-llcreportedpublic record, Form ADV, Sep 18, 2026
- Website
- GENEVAPARTNERSLLC.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 262-248-1350reportedpublic record, Form ADV, Apr 1, 2026
- Team page
- genevapartnersllc.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $47.1Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026