DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Price Wealth, LLC

Former SEC-registered adviserAustin, TexasCRD 131407SEC 801-63120IAPD
Latest filing Apr 30, 2020
First filing on the tape Mar 29, 2012 · 15 filings
RAUM
$1.4B
reported, Item 5.F
Discretionary
90%
of RAUM
Private clients
91%
$1.2B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$1.4B as of Jan 29, 2020
Mar 29, 2012$771M then
HNW client RAUM$1.2B as of Jan 29, 2020
Mar 7, 2018$1.2B then
State-registered IARs (5.B.3)2 as of Jan 29, 2020
Mar 29, 20120 then
Employees (5.A)4 as of Jan 29, 2020
Mar 5, 20133 then
Private funds: no history
RAUM +13% over the last fiscal year+6.5% a year over threeIARs 2 to 2offices 1 to 0
Practice profile
derived from the filing of Apr 30, 2020; every figure names its basis
RAUM per advisor
$682MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$31.9MderivedHNW RAUM over HNW clients
Average account
$26.7MderivedRAUM over accounts (5.F.2.f)
Discretionary
90%derivedof RAUM
Institutional
8.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+13%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
portfolio management for individuals, selection of other advisersreportedItem 5.G
Custody
$8.6M, 36 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.2B91%
  • Charitable organizations$117M8.6%
Individual clients
n/areported
HNW clients
39reported
Pension plan clients
n/areported
Charitable clients
10reported
Accounts
51reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$8.6M for 36 clientsreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Montgomery Eric Price · Presidentcontrol
      since 05/2004 · owns 75% or more
    • Leonard Susan Wittliff · Senior Wealth Advisor/Chief Compliance Officercontrol
      since 03/2018 · owns 5% to 10%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 41 to 51
      Jan 4, 2019 to Jan 29, 2020
    • Business name · PRICE WEALTH MANAGEMENT, INC. to PRICE WEALTH, LLC
      Jan 4, 2019 to Jan 29, 2020
    • Charity clients · 6 to 10
      Jan 4, 2019 to Jan 29, 2020
    • HNW clients · 33 to 39
      Jan 4, 2019 to Jan 29, 2020
    • Assets in custody · $15.5M to $8.6M
      Jan 4, 2019 to Jan 29, 2020
    • Employees · 3 to 4
      Jan 4, 2019 to Jan 29, 2020
    • Legal name · PRICE WEALTH MANAGEMENT, INC. to PRICE WEALTH, LLC
      Jan 4, 2019 to Jan 29, 2020
    • Other offices · 1 to 0
      Jan 4, 2019 to Jan 29, 2020
    • Discretionary RAUM · $1.1B to $1.2B
      Jan 4, 2019 to Jan 29, 2020
    • HNW RAUM · $1.1B to $1.2B
      Jan 4, 2019 to Jan 29, 2020
    • Non-discretionary RAUM · $109M to $137M
      Jan 4, 2019 to Jan 29, 2020
    • RAUM · $1.2B to $1.4B
      Jan 4, 2019 to Jan 29, 2020
    • Succession · true to false
      Jan 4, 2019 to Jan 29, 2020
    • Accounts · 34 to 41
      Mar 7, 2018 to Jan 4, 2019
    • Charity clients · 4 to 6
      Mar 7, 2018 to Jan 4, 2019
    • HNW clients · 29 to 33
      Mar 7, 2018 to Jan 4, 2019
    • Employees · 4 to 3
      Mar 7, 2018 to Jan 4, 2019
    • Organization form · Corporation to Limited Liability Company
      Mar 7, 2018 to Jan 4, 2019
    • Discretionary RAUM · $1.1B to $1.1B
      Mar 7, 2018 to Jan 4, 2019
    • HNW RAUM · $1.2B to $1.1B
      Mar 7, 2018 to Jan 4, 2019
    • Non-discretionary RAUM · $131M to $109M
      Mar 7, 2018 to Jan 4, 2019
    • RAUM · $1.3B to $1.2B
      Mar 7, 2018 to Jan 4, 2019
    • Succession · false to true
      Mar 7, 2018 to Jan 4, 2019
    • Advisory employees · 2 to 3
      Feb 8, 2017 to Mar 7, 2018
    • Charity clients · unset to 4.0
      Feb 8, 2017 to Mar 7, 2018
    • HNW clients · unset to 29.0
      Feb 8, 2017 to Mar 7, 2018
    • Assets in custody · unset to 15510092.0
      Feb 8, 2017 to Mar 7, 2018
    • Custody of client assets · false to true
      Feb 8, 2017 to Mar 7, 2018
    • Employees · 3 to 4
      Feb 8, 2017 to Mar 7, 2018
    • State-registered IARs · 1 to 2
      Feb 8, 2017 to Mar 7, 2018
    • Other offices · unset to 1.0
      Feb 8, 2017 to Mar 7, 2018
    • Discretionary RAUM · $929M to $1.1B
      Feb 8, 2017 to Mar 7, 2018
    • HNW RAUM · unset to 1170371389.0
      Feb 8, 2017 to Mar 7, 2018
    • Non-discretionary RAUM · $201M to $131M
      Feb 8, 2017 to Mar 7, 2018
    • RAUM · $1.1B to $1.3B
      Feb 8, 2017 to Mar 7, 2018
    • Accounts · 28 to 34
      Feb 10, 2016 to Feb 8, 2017
    • Employees · 4 to 3
      Feb 10, 2016 to Feb 8, 2017
    • State-registered IARs · 2 to 1
      Feb 10, 2016 to Feb 8, 2017
    • Discretionary RAUM · $887M to $929M
      Feb 10, 2016 to Feb 8, 2017
    • Non-discretionary RAUM · $76.8M to $201M
      Feb 10, 2016 to Feb 8, 2017
    Signals
    1 dated events
    • Price Wealth Management, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Jan 4, 2019 · Succession (Item 4) · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026