DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P•••••••• D••••• S•••••••• L••
Latest filing Mar 2, 2026
First filing on the tape Dec 14, 2011 · 26 filings
SEC status approved since Nov 13, 2014
RAUM
$150M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
78%
$117M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$29.9M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$150M as of Mar 2, 2026
Mar 14, 2012$54.2M then
HNW client RAUM$72.7M as of Mar 2, 2026
Mar 29, 2018$44.2M then
State-registered IARs (5.B.3)4 as of Mar 2, 2026
Mar 19, 20155 then
Employees (5.A)4 as of Mar 2, 2026
Mar 19, 20156 then
Private funds: no history
RAUM +8.3% over the last fiscal year+12% a year over threeIARs 5 to 4
Practice profile
derived from the filing of Mar 2, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $29.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.6MderivedHNW RAUM over HNW clients
- Average account
- $584,902derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 22%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.8derivedItem 5.A over advisors
- Advisors per office
- 2.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +8.3%derivedbetween the last two annual amendments
- Advisor growth, one year
- -20%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -2.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
- Custody
- $4.1M, 4 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$72.7M49%
- Individuals$44.5M30%
- Pension and profit-sharing plans$32.3M22%
- Charitable organizations$279,8840.2%
- Individual clients
- 233reported
- HNW clients
- 20reported
- Pension plan clients
- 2reported
- Charitable clients
- 1reported
- Accounts
- 256reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- $4.1M for 4 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.78 fund_share=0.0 institutional_share=0.22 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| B•••• D•••• S•••••• | Roanoke, Va | Nov 30, 2005 | 39 y | 1 |
| B•••••• C••• O•••• | River Falls, Wi | May 30, 2007 | 19 y | 0 |
| T•••• A•• S•••••• | River Falls, Wi | Apr 21, 2016 | 35 y | 0 |
| A••••• K•• T•••• | River Falls, Wi | Sep 3, 2020 | 19 y | 0 |
| A•• A••••• G•••• | Orlando, Fl | Aug 25, 2026 | 17 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- T• E••• B•••• to F••••••• F•••••••• S••••••••• L••Oct 29, 2020 · RIA to RIA
Joined, latest
- T• E••• B•••• from M••••• C•• A•• A•••••••Aug 9, 2012 · Other
- B•••• D•••• S•••••• from V•••••• A•••••••• I•••Nov 30, 2005 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- O••••• B••••••• C••• · Managing Member & Research Managercontrolsince 07/2021 · owns 75% or more
- S••••••• B••••• D•••• · Membercontrolsince 01/2024 · owns 10% to 25%
- T••••• A•••••• K•• · Chief Compliance Officercontrolsince 01/2024 · owns less than 5%
- S••••••• J••••• E•••• · Membersince 07/2021 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| River Falls, Wi · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Roanoke, VA1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count collapseChange between filings · filing Mar 2, 2026accounts (Item 5.F.2.f) moved from 508.0 to 256.0 (-50.0%) between the annual amendments of 2025-02-17 and 2026-03-02; the peer median change was +5.0% (3687 comparable advisers, 3.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 3.1% percentile
What changed
consecutive filings, newest first
- Accounts · 508 to 256Feb 17, 2025 to Mar 2, 2026
- Advisory employees · 5 to 4Feb 17, 2025 to Mar 2, 2026
- Charity clients · unset to 1.0Feb 17, 2025 to Mar 2, 2026
- HNW clients · 17 to 20Feb 17, 2025 to Mar 2, 2026
- Individual clients · 243 to 233Feb 17, 2025 to Mar 2, 2026
- Pension plan clients · unset to 2.0Feb 17, 2025 to Mar 2, 2026
- Assets in custody · $82.0M to $4.1MFeb 17, 2025 to Mar 2, 2026
- Employees · 5 to 4Feb 17, 2025 to Mar 2, 2026
- State-registered IARs · 5 to 4Feb 17, 2025 to Mar 2, 2026
- Discretionary RAUM · $138M to $150MFeb 17, 2025 to Mar 2, 2026
- HNW RAUM · $54.5M to $72.7MFeb 17, 2025 to Mar 2, 2026
- Individual RAUM · $36.7M to $44.5MFeb 17, 2025 to Mar 2, 2026
- Pension RAUM · $46.2M to $32.3MFeb 17, 2025 to Mar 2, 2026
- RAUM · $138M to $150MFeb 17, 2025 to Mar 2, 2026
- Accounts · 439 to 508Mar 12, 2024 to Feb 17, 2025
- HNW clients · 15 to 17Mar 12, 2024 to Feb 17, 2025
- Individual clients · 248 to 243Mar 12, 2024 to Feb 17, 2025
- Assets in custody · $122M to $82.0MMar 12, 2024 to Feb 17, 2025
- Financial planning clients · 51-100 to 51-100Mar 12, 2024 to Feb 17, 2025
- Discretionary RAUM · $122M to $138MMar 12, 2024 to Feb 17, 2025
- HNW RAUM · $45.6M to $54.5MMar 12, 2024 to Feb 17, 2025
- Individual RAUM · $34.5M to $36.7MMar 12, 2024 to Feb 17, 2025
- Pension RAUM · $41.7M to $46.2MMar 12, 2024 to Feb 17, 2025
- RAUM · $122M to $138MMar 12, 2024 to Feb 17, 2025
- Accounts · 405 to 439May 3, 2023 to Mar 7, 2024
- HNW clients · 13 to 15May 3, 2023 to Mar 7, 2024
- Individual clients · 286 to 248May 3, 2023 to Mar 7, 2024
- Assets in custody · $50.0M to $122MMay 3, 2023 to Mar 7, 2024
- Financial planning clients · 11-25 to 51-100May 3, 2023 to Mar 7, 2024
- Discretionary RAUM · $107M to $122MMay 3, 2023 to Mar 7, 2024
- HNW RAUM · $42.8M to $45.6MMay 3, 2023 to Mar 7, 2024
- Individual RAUM · $26.6M to $34.5MMay 3, 2023 to Mar 7, 2024
- Pension RAUM · $37.4M to $41.7MMay 3, 2023 to Mar 7, 2024
- RAUM · $107M to $122MMay 3, 2023 to Mar 7, 2024
- Accounts · 353 to 405Sep 8, 2022 to Mar 24, 2023
- HNW clients · 17 to 13Sep 8, 2022 to Mar 24, 2023
- Individual clients · 183 to 286Sep 8, 2022 to Mar 24, 2023
- Assets in custody · $60.0M to $50.0MSep 8, 2022 to Mar 24, 2023
- Discretionary RAUM · $125M to $107MSep 8, 2022 to Mar 24, 2023
- HNW RAUM · $51.9M to $42.8MSep 8, 2022 to Mar 24, 2023
Signals
2 dated events
- Kay A••••• T•••• (Chief Compliance Officer) appeared on Schedule A of P•••••••• D••••• S•••••••• L••Mar 7, 2024 · Control person joined · fact
- P•••••••• D••••• S•••••••• L•• filed its initial SEC registration (Form ADV)Oct 30, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- w••.p•••••••••.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 715-629-9095reportedpublic record, Form ADV, Mar 2, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $29.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026