DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P•••••••• D••••• S•••••••• L••

Independent wealth managerRiver Falls, WisconsinCRD 131506SEC 801-80561websiteIAPD
Latest filing Mar 2, 2026
First filing on the tape Dec 14, 2011 · 26 filings
SEC status approved since Nov 13, 2014
RAUM
$150M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
78%
$117M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$29.9M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$150M as of Mar 2, 2026
Mar 14, 2012$54.2M then
HNW client RAUM$72.7M as of Mar 2, 2026
Mar 29, 2018$44.2M then
State-registered IARs (5.B.3)4 as of Mar 2, 2026
Mar 19, 20155 then
Employees (5.A)4 as of Mar 2, 2026
Mar 19, 20156 then
Private funds: no history
RAUM +8.3% over the last fiscal year+12% a year over threeIARs 5 to 4
Practice profile
derived from the filing of Mar 2, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$29.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
51derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.6MderivedHNW RAUM over HNW clients
Average account
$584,902derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
22%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
0.8derivedItem 5.A over advisors
Advisors per office
2.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+8.3%derivedbetween the last two annual amendments
Advisor growth, one year
-20%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.7%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
Custody
$4.1M, 4 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$72.7M49%
  • Individuals$44.5M30%
  • Pension and profit-sharing plans$32.3M22%
  • Charitable organizations$279,8840.2%
Individual clients
233reported
HNW clients
20reported
Pension plan clients
2reported
Charitable clients
1reported
Accounts
256reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
$4.1M for 4 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.78 fund_share=0.0 institutional_share=0.22 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
B•••• D•••• S••••••Roanoke, Va Nov 30, 200539 y1
B•••••• C••• O••••River Falls, WiMay 30, 200719 y0
T•••• A•• S••••••River Falls, Wi Apr 21, 201635 y0
A••••• K•• T••••River Falls, WiSep 3, 202019 y0
A•• A••••• G••••Orlando, Fl Aug 25, 202617 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • O••••• B••••••• C••• · Managing Member & Research Managercontrol
    since 07/2021 · owns 75% or more
  • S••••••• B••••• D•••• · Membercontrol
    since 01/2024 · owns 10% to 25%
  • T••••• A•••••• K•• · Chief Compliance Officercontrol
    since 01/2024 · owns less than 5%
  • S••••••• J••••• E•••• · Member
    since 07/2021 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
River Falls, Wi · principal510
Offices
Schedule D 1.F, the 25 largest
  • Roanoke, VA1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • account count collapseChange between filings · filing Mar 2, 2026
    accounts (Item 5.F.2.f) moved from 508.0 to 256.0 (-50.0%) between the annual amendments of 2025-02-17 and 2026-03-02; the peer median change was +5.0% (3687 comparable advisers, 3.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (3,687) · 3.1% percentile
What changed
consecutive filings, newest first
  • Accounts · 508 to 256
    Feb 17, 2025 to Mar 2, 2026
  • Advisory employees · 5 to 4
    Feb 17, 2025 to Mar 2, 2026
  • Charity clients · unset to 1.0
    Feb 17, 2025 to Mar 2, 2026
  • HNW clients · 17 to 20
    Feb 17, 2025 to Mar 2, 2026
  • Individual clients · 243 to 233
    Feb 17, 2025 to Mar 2, 2026
  • Pension plan clients · unset to 2.0
    Feb 17, 2025 to Mar 2, 2026
  • Assets in custody · $82.0M to $4.1M
    Feb 17, 2025 to Mar 2, 2026
  • Employees · 5 to 4
    Feb 17, 2025 to Mar 2, 2026
  • State-registered IARs · 5 to 4
    Feb 17, 2025 to Mar 2, 2026
  • Discretionary RAUM · $138M to $150M
    Feb 17, 2025 to Mar 2, 2026
  • HNW RAUM · $54.5M to $72.7M
    Feb 17, 2025 to Mar 2, 2026
  • Individual RAUM · $36.7M to $44.5M
    Feb 17, 2025 to Mar 2, 2026
  • Pension RAUM · $46.2M to $32.3M
    Feb 17, 2025 to Mar 2, 2026
  • RAUM · $138M to $150M
    Feb 17, 2025 to Mar 2, 2026
  • Accounts · 439 to 508
    Mar 12, 2024 to Feb 17, 2025
  • HNW clients · 15 to 17
    Mar 12, 2024 to Feb 17, 2025
  • Individual clients · 248 to 243
    Mar 12, 2024 to Feb 17, 2025
  • Assets in custody · $122M to $82.0M
    Mar 12, 2024 to Feb 17, 2025
  • Financial planning clients · 51-100 to 51-100
    Mar 12, 2024 to Feb 17, 2025
  • Discretionary RAUM · $122M to $138M
    Mar 12, 2024 to Feb 17, 2025
  • HNW RAUM · $45.6M to $54.5M
    Mar 12, 2024 to Feb 17, 2025
  • Individual RAUM · $34.5M to $36.7M
    Mar 12, 2024 to Feb 17, 2025
  • Pension RAUM · $41.7M to $46.2M
    Mar 12, 2024 to Feb 17, 2025
  • RAUM · $122M to $138M
    Mar 12, 2024 to Feb 17, 2025
  • Accounts · 405 to 439
    May 3, 2023 to Mar 7, 2024
  • HNW clients · 13 to 15
    May 3, 2023 to Mar 7, 2024
  • Individual clients · 286 to 248
    May 3, 2023 to Mar 7, 2024
  • Assets in custody · $50.0M to $122M
    May 3, 2023 to Mar 7, 2024
  • Financial planning clients · 11-25 to 51-100
    May 3, 2023 to Mar 7, 2024
  • Discretionary RAUM · $107M to $122M
    May 3, 2023 to Mar 7, 2024
  • HNW RAUM · $42.8M to $45.6M
    May 3, 2023 to Mar 7, 2024
  • Individual RAUM · $26.6M to $34.5M
    May 3, 2023 to Mar 7, 2024
  • Pension RAUM · $37.4M to $41.7M
    May 3, 2023 to Mar 7, 2024
  • RAUM · $107M to $122M
    May 3, 2023 to Mar 7, 2024
  • Accounts · 353 to 405
    Sep 8, 2022 to Mar 24, 2023
  • HNW clients · 17 to 13
    Sep 8, 2022 to Mar 24, 2023
  • Individual clients · 183 to 286
    Sep 8, 2022 to Mar 24, 2023
  • Assets in custody · $60.0M to $50.0M
    Sep 8, 2022 to Mar 24, 2023
  • Discretionary RAUM · $125M to $107M
    Sep 8, 2022 to Mar 24, 2023
  • HNW RAUM · $51.9M to $42.8M
    Sep 8, 2022 to Mar 24, 2023
Signals
2 dated events
  • Kay A••••• T•••• (Chief Compliance Officer) appeared on Schedule A of P•••••••• D••••• S•••••••• L••
    Mar 7, 2024 · Control person joined · fact
  • P•••••••• D••••• S•••••••• L•• filed its initial SEC registration (Form ADV)
    Oct 30, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
w••.p•••••••••.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
715-629-9095reportedpublic record, Form ADV, Mar 2, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$29.9Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026