DFX Intelligence
RIA Intelligence
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SEC-registered adviser
W•••••• • H••••• L••
Latest filing Jun 10, 2026
First filing on the tape Feb 2, 2012 · 16 filings
SEC status approved since Mar 19, 2018
RAUM
$193M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$188M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$64.4M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$193M as of Jun 10, 2026
Feb 2, 2012$36.0M then
HNW client RAUM$154M as of Jun 10, 2026
Mar 26, 2019$50.0M then
State-registered IARs (5.B.3)3 as of Jun 10, 2026
Feb 2, 20120 then
Employees (5.A)3 as of Jun 10, 2026
Mar 26, 20192 then
Private funds: no history
RAUM +18% over the last fiscal year+18% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Jun 10, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $64.4MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 57derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.3MderivedHNW RAUM over HNW clients
- Average account
- $409,055derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 2.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +13%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
- Custody
- $114M, 175 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$154M80%
- Individuals$33.7M17%
- Charitable organizations$3.9M2.0%
- Pension and profit-sharing plans$1.6M0.8%
- Corporations and businesses$46,8030.0%
- Individual clients
- 124reported
- HNW clients
- 46reported
- Pension plan clients
- 3reported
- Charitable clients
- 2reported
- Accounts
- 472reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $114M for 175 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| M•••••• D•••• H••••• | Encino, Ca | Nov 6, 2006 | 34 y | 2 |
| K•••••• L•• W•••••• | Encino, Ca | Sep 28, 2016 | 49 y | 0 |
| M•••• K•••••• R•••• | Encino, Ca | Apr 25, 2024 | 10 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- M•••• K•••••• R•••• from U•• F•••••••• S••••••• I•••Apr 25, 2024 · Wirehouse to independent RIA
- M•••••• D•••• H••••• from C••••••• I••••••••• S•••••••Nov 6, 2006 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- H•••••• M••••••• D•••• · Partner & Chief Compliance Officercontrolsince 10/2003 · owns 50% to 75%
- W••••••• K••••••• L•• · Partnercontrolsince 10/2003 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Encino, Ca · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 411 to 472Feb 5, 2025 to Feb 25, 2026
- Charity clients · 1 to 2Feb 5, 2025 to Feb 25, 2026
- Corporate clients · unset to 3.0Feb 5, 2025 to Feb 25, 2026
- HNW clients · 66 to 46Feb 5, 2025 to Feb 25, 2026
- Individual clients · 84 to 124Feb 5, 2025 to Feb 25, 2026
- Assets in custody · $92.2M to $114MFeb 5, 2025 to Feb 25, 2026
- Discretionary RAUM · $164M to $193MFeb 5, 2025 to Feb 25, 2026
- HNW RAUM · $144M to $154MFeb 5, 2025 to Feb 25, 2026
- Individual RAUM · $16.2M to $33.7MFeb 5, 2025 to Feb 25, 2026
- Pension RAUM · $3.2M to $1.6MFeb 5, 2025 to Feb 25, 2026
- RAUM · $164M to $193MFeb 5, 2025 to Feb 25, 2026
- Accounts · 385 to 411Aug 13, 2024 to Feb 5, 2025
- Advisory employees · 2 to 3Aug 13, 2024 to Feb 5, 2025
- HNW clients · 51 to 66Aug 13, 2024 to Feb 5, 2025
- Individual clients · 134 to 84Aug 13, 2024 to Feb 5, 2025
- Pension plan clients · 1 to 3Aug 13, 2024 to Feb 5, 2025
- Assets in custody · $55.0M to $92.2MAug 13, 2024 to Feb 5, 2025
- Financial planning clients · unset to Aug 13, 2024 to Feb 5, 2025
- State-registered IARs · 2 to 3Aug 13, 2024 to Feb 5, 2025
- Discretionary RAUM · $137M to $164MAug 13, 2024 to Feb 5, 2025
- HNW RAUM · $110M to $144MAug 13, 2024 to Feb 5, 2025
- Individual RAUM · $25.6M to $16.2MAug 13, 2024 to Feb 5, 2025
- Pension RAUM · $992,851 to $3.2MAug 13, 2024 to Feb 5, 2025
- RAUM · $137M to $164MAug 13, 2024 to Feb 5, 2025
- Accounts · 380 to 385Sep 13, 2023 to Mar 22, 2024
- HNW clients · 57 to 51Sep 13, 2023 to Mar 22, 2024
- Individual clients · 118 to 134Sep 13, 2023 to Mar 22, 2024
- Assets in custody · $50.0M to $55.0MSep 13, 2023 to Mar 22, 2024
- Employees · 2 to 3Sep 13, 2023 to Mar 22, 2024
- Discretionary RAUM · $119M to $137MSep 13, 2023 to Mar 22, 2024
- HNW RAUM · $98.4M to $110MSep 13, 2023 to Mar 22, 2024
- Individual RAUM · $18.6M to $25.6MSep 13, 2023 to Mar 22, 2024
- Pension RAUM · $827,776 to $992,851Sep 13, 2023 to Mar 22, 2024
- RAUM · $119M to $137MSep 13, 2023 to Mar 22, 2024
- Accounts · 361 to 380Mar 18, 2022 to Mar 16, 2023
- Charity clients · unset to 1.0Mar 18, 2022 to Mar 16, 2023
- HNW clients · 50 to 57Mar 18, 2022 to Mar 16, 2023
- Individual clients · 111 to 118Mar 18, 2022 to Mar 16, 2023
- Pension plan clients · unset to 1.0Mar 18, 2022 to Mar 16, 2023
- Assets in custody · $55.0M to $50.0MMar 18, 2022 to Mar 16, 2023
Signals
1 dated events
- W•••••• • H••••• L•• filed its initial SEC registration (Form ADV)Feb 14, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 818-501-7590reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 818-501-9266reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/willner-heller-llcreportedpublic record, Form ADV, Sep 21, 2026
- Website
- W••••••H•••••.COMreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- 818-501-7590reportedpublic record, Form ADV, Jun 10, 2026
- Contact form
- w•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $64.4Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026