DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Palisade Asset Management, LLC
Latest filing Jul 10, 2026
First filing on the tape Mar 28, 2012 · 32 filings
SEC status approved since Jul 11, 2005
RAUM
$1.3B
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
94%
$1.2B individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$211M
derived; firm RAUM over IAPD count
Employees
10
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$1.3B as of Jul 10, 2026
Mar 28, 2012$369M then
HNW client RAUM$1.2B as of Jul 10, 2026
Mar 22, 2018$719M then
State-registered IARs (5.B.3)0 as of Jul 10, 2026
Mar 28, 20120 then
Employees (5.A)10 as of Jul 10, 2026
Mar 18, 20139 then
Private funds: no history
RAUM +0.0% over the last fiscal year+6.3% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Jul 10, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
- RAUM per advisor
- $211MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $11.4MderivedHNW RAUM over HNW clients
- Average account
- $1.5MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 4.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +0.0%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.2B94%
- Charitable organizations$49.7M3.9%
- Corporations and businesses$22.3M1.8%
- Banks and thrifts$4.4M0.3%
- Pension and profit-sharing plans$1.7M0.1%
- Individual clients
- n/areported
- HNW clients
- 104reported
- Pension plan clients
- n/areported
- Charitable clients
- 7reported
- Accounts
- 839reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.94 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jennifer L MccordChartered Financial Analyst | Minneapolis, Mn | Aug 29, 2025 | 10 y | 0 |
| Robert Paul LawsonCertified Financial Planner | Minneapolis, Mn | Sep 3, 2025 | 26 y | 2 |
| Josiah Benjamin LarsonCertified Financial Planner | Minneapolis, Mn | Sep 4, 2025 | 12 y | 3 |
| Shawn Kevin EellsChartered Financial Analyst | Minneapolis, Mn | Sep 10, 2025 | 24 y | 0 |
| Paul James Kronlokken | Minneapolis, Mn | Dec 16, 2025 | 37 y | 0 |
| Ryan WoitallaCertified Financial Planner, Chartered Financial Analyst | Minneapolis, Mn | Jan 9, 2026 | 14 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Josiah Benjamin Larson from CaptrustSep 4, 2025 · Other
- Robert Paul Lawson from Bluespring Wealth Management, LLCSep 3, 2025 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Kevin Shawn Eells · Principalcontrolsince 01/2024 · owns 5% to 10%
- James Paul Kronlokken · Principalcontrolsince 12/2009 · owns 50% to 75%
- Erik Steven Landberg · Principal And Managing Partnercontrolsince 12/2007 · owns 25% to 50%
- Paul Robert Lawson · Principalcontrolsince 03/2021 · owns 10% to 25%
- L Jennifer Mccord · Chief Compliance Officercontrolsince 12/2016 · owns less than 5%
- Drake Peter Rocca · Director Of Marketing, Principalcontrolsince 06/2005 · owns 25% to 50%
- Thomas Eugene Welch · Principalcontrolsince 04/2009 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Minneapolis, Mn · principal | 6 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
4 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Jul 10, 2026EELLS, SHAWN, KEVIN (PRINCIPAL) appeared on Schedule A between the filings of 2022-03-18 and 2026-07-10peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Jul 10, 2026WELCH, EUGENE, THOMAS (PRINCIPAL) left Schedule A between the filings of 2022-03-18 and 2026-07-10peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Jul 10, 2026ROCCA, PETER, DRAKE (DIRECTOR OF MARKETING, PRINCIPAL) left Schedule A between the filings of 2022-03-18 and 2026-07-10peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Jul 10, 2026LANDBERG, STEVEN, ERIK (PRINCIPAL AND MANAGING PARTNER) left Schedule A between the filings of 2022-03-18 and 2026-07-10peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
- Accounts · 773 to 839Aug 29, 2025 to Mar 26, 2026
- Corporate clients · unset to 7.0Aug 29, 2025 to Mar 26, 2026
- HNW clients · 96 to 104Aug 29, 2025 to Mar 26, 2026
- Discretionary RAUM · $1.2B to $1.2BAug 29, 2025 to Mar 26, 2026
- HNW RAUM · $1.2B to $1.2BAug 29, 2025 to Mar 26, 2026
- Non-discretionary RAUM · $82.1M to $52.9MAug 29, 2025 to Mar 26, 2026
- Pension RAUM · $1.3M to $1.7MAug 29, 2025 to Mar 26, 2026
- RAUM · $1.3B to $1.3BAug 29, 2025 to Mar 26, 2026
- Financial planning clients · 26-50 to 26-50Mar 21, 2025 to Jul 30, 2025
- Advisory activities · 5 to 4Mar 20, 2024 to Mar 21, 2025
- Accounts · 801 to 773Mar 20, 2024 to Mar 21, 2025
- Discretionary RAUM · $1.1B to $1.2BMar 20, 2024 to Mar 21, 2025
- HNW RAUM · $1.1B to $1.2BMar 20, 2024 to Mar 21, 2025
- Non-discretionary RAUM · $98.8M to $82.1MMar 20, 2024 to Mar 21, 2025
- Pension RAUM · $8.8M to $1.3MMar 20, 2024 to Mar 21, 2025
- RAUM · $1.2B to $1.3BMar 20, 2024 to Mar 21, 2025
- Accounts · 671 to 801Mar 20, 2023 to Mar 20, 2024
- HNW clients · 93 to 96Mar 20, 2023 to Mar 20, 2024
- Financial planning clients · 11-25 to 26-50Mar 20, 2023 to Mar 20, 2024
- Discretionary RAUM · $968M to $1.1BMar 20, 2023 to Mar 20, 2024
- HNW RAUM · $963M to $1.1BMar 20, 2023 to Mar 20, 2024
- Non-discretionary RAUM · $88.9M to $98.8MMar 20, 2023 to Mar 20, 2024
- Pension RAUM · $8.3M to $8.8MMar 20, 2023 to Mar 20, 2024
- RAUM · $1.1B to $1.2BMar 20, 2023 to Mar 20, 2024
- Accounts · 620 to 671Sep 16, 2022 to Mar 20, 2023
- Advisory employees · 6 to 5Sep 16, 2022 to Mar 20, 2023
- HNW clients · 92 to 93Sep 16, 2022 to Mar 20, 2023
- Employees · 11 to 10Sep 16, 2022 to Mar 20, 2023
- Discretionary RAUM · $1.1B to $968MSep 16, 2022 to Mar 20, 2023
- HNW RAUM · $1.0B to $963MSep 16, 2022 to Mar 20, 2023
- Non-discretionary RAUM · $82.2M to $88.9MSep 16, 2022 to Mar 20, 2023
- Pension RAUM · $14.7M to $8.3MSep 16, 2022 to Mar 20, 2023
- RAUM · $1.2B to $1.1BSep 16, 2022 to Mar 20, 2023
- Accounts · 548 to 620Mar 22, 2021 to Mar 18, 2022
- Charity clients · 8 to 7Mar 22, 2021 to Mar 18, 2022
- HNW clients · 87 to 92Mar 22, 2021 to Mar 18, 2022
- Financial planning clients · 1-10 to 11-25Mar 22, 2021 to Mar 18, 2022
- State-registered IARs · 1 to 0Mar 22, 2021 to Mar 18, 2022
- Discretionary RAUM · $934M to $1.1BMar 22, 2021 to Mar 18, 2022
- HNW RAUM · $878M to $1.0BMar 22, 2021 to Mar 18, 2022
Signals
3 dated events
- Mckay Dennis Ott (Principal) no longer on Schedule A of Palisade Asset Management, Llc (listed 2022-09-16, absent 2023-03-20)Mar 20, 2023 · Control person left · inference
- Paul Robert Lawson (Principal) appeared on Schedule A of Palisade Asset Management, LlcMar 18, 2022 · Control person joined · fact
- Palisade Asset Management, Llc reported RAUM $961.5M, up 31% from $736.4M (2017-03-24 to 2018-03-22)Mar 22, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 612-455-2900reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/PALISADE-ASSET-MANAGEMENTreportedpublic record, Form ADV, Sep 17, 2026
- Website
- PALISADEAM.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 612-455-2900reportedpublic record, Form ADV, Jul 10, 2026
- Contact form
- palisadeam.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- palisadeam.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $211Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026