DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Paladini Financial Advisors, LLC

Former SEC-registered adviserArlington, TexasCRD 139884SEC 801-113173websiteIAPD
Latest filing Mar 9, 2024
First filing on the tape Apr 6, 2018 · 19 filings
SEC status approved since May 4, 2018
RAUM
$169M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
75%
$127M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
7
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$169M as of Feb 27, 2024
Mar 22, 2019$129M then
HNW client RAUM$102M as of Feb 27, 2024
Mar 22, 2019$68.0M then
State-registered IARs (5.B.3)3 as of Feb 27, 2024
Mar 22, 20193 then
Employees (5.A)6 as of Feb 27, 2024
Mar 22, 20196 then
Private funds: no history
RAUM +9.2% over the last fiscal year-0.3% a year over threeIARs 3 to 4
Practice profile
derived from the filing of Mar 9, 2024; every figure names its basis
RAUM per advisor
$42.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
164derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$194,129derivedHNW RAUM over HNW clients
Average account
$234,843derivedRAUM over accounts (5.F.2.f)
Discretionary
0.0%derivedof RAUM
Institutional
25%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+9.2%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+26%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$102M60%
  • Pension and profit-sharing plans$41.1M24%
  • Individuals$25.5M15%
  • Charitable organizations$375,0000.2%
Individual clients
131reported
HNW clients
525reported
Pension plan clients
61reported
Charitable clients
2reported
Accounts
719reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • L. Wendy Kelly · Partnercontrol
      since 05/2019 · owns 25% to 50%
    • Mark Matthew Paladini · Managing Member, President & Chief Compliance Officercontrol
      since 05/2015 · owns less than 5%
    • L. Wendy Kelly · Ownercontrol
      since 05/2019 · owns 25% to 50% of Wendy L Kelly CFP LLC
    • Mark Matthew Paladini · Shareholder; Directorcontrol
      since 02/2006 · owns 50% to 75% of Paladini Financial Management, Inc
    Entity owners
    • Paladini Financial Management, Inc · Member
      direct · owns 50% to 75%
    • Wendy L Kelly CFP LLC · Owner
      direct · owns 10% to 25%
    Related persons
    Schedule D 7.A
    • Matthew M Paladini
      n
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Arlington, Tx · principal000
    Irving, Tx000
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Advisory employees · 3 to 4
      Feb 27, 2024 to Mar 9, 2024
    • Employees · 6 to 7
      Feb 27, 2024 to Mar 9, 2024
    • State-registered IARs · 3 to 4
      Feb 27, 2024 to Mar 9, 2024
    • Accounts · 585 to 719
      Oct 4, 2023 to Feb 27, 2024
    • Advisory employees · 2 to 3
      Oct 4, 2023 to Feb 27, 2024
    • HNW clients · 418 to 525
      Oct 4, 2023 to Feb 27, 2024
    • Individual clients · 104 to 131
      Oct 4, 2023 to Feb 27, 2024
    • Employees · 5 to 6
      Oct 4, 2023 to Feb 27, 2024
    • State-registered IARs · 2 to 3
      Oct 4, 2023 to Feb 27, 2024
    • HNW RAUM · $94.9M to $102M
      Oct 4, 2023 to Feb 27, 2024
    • Individual RAUM · $23.7M to $25.5M
      Oct 4, 2023 to Feb 27, 2024
    • Non-discretionary RAUM · $155M to $169M
      Oct 4, 2023 to Feb 27, 2024
    • Pension RAUM · $35.5M to $41.1M
      Oct 4, 2023 to Feb 27, 2024
    • RAUM · $155M to $169M
      Oct 4, 2023 to Feb 27, 2024
    • Advisory employees · 3 to 2
      Jun 28, 2023 to Oct 4, 2023
    • Employees · 6 to 5
      Jun 28, 2023 to Oct 4, 2023
    • State-registered IARs · 3 to 2
      Jun 28, 2023 to Oct 4, 2023
    • Related insurance company · true to false
      Feb 24, 2023 to Apr 11, 2023
    • Accounts · 527 to 585
      Apr 28, 2022 to Feb 13, 2023
    • HNW clients · 385 to 418
      Apr 28, 2022 to Feb 13, 2023
    • Individual clients · 96 to 104
      Apr 28, 2022 to Feb 13, 2023
    • Pension plan clients · 44 to 61
      Apr 28, 2022 to Feb 13, 2023
    • HNW RAUM · $98.5M to $94.9M
      Apr 28, 2022 to Feb 13, 2023
    • Individual RAUM · $24.6M to $23.7M
      Apr 28, 2022 to Feb 13, 2023
    • Non-discretionary RAUM · $162M to $155M
      Apr 28, 2022 to Feb 13, 2023
    • Pension RAUM · $38.3M to $35.5M
      Apr 28, 2022 to Feb 13, 2023
    • RAUM · $162M to $155M
      Apr 28, 2022 to Feb 13, 2023
    • Accounts · 687 to 527
      Apr 1, 2021 to Apr 28, 2022
    • HNW clients · 464 to 385
      Apr 1, 2021 to Apr 28, 2022
    • Individual clients · 155 to 96
      Apr 1, 2021 to Apr 28, 2022
    • Pension plan clients · 66 to 44
      Apr 1, 2021 to Apr 28, 2022
    • HNW RAUM · $88.0M to $98.5M
      Apr 1, 2021 to Apr 28, 2022
    • Individual RAUM · $29.3M to $24.6M
      Apr 1, 2021 to Apr 28, 2022
    • Non-discretionary RAUM · $170M to $162M
      Apr 1, 2021 to Apr 28, 2022
    • Pension RAUM · $52.8M to $38.3M
      Apr 1, 2021 to Apr 28, 2022
    • RAUM · $170M to $162M
      Apr 1, 2021 to Apr 28, 2022
    • Advisory employees · 4 to 3
      Mar 25, 2021 to Apr 1, 2021
    • Employees · 7 to 6
      Mar 25, 2021 to Apr 1, 2021
    • State-registered IARs · 4 to 3
      Mar 25, 2021 to Apr 1, 2021
    • Accounts · 665 to 687
      Nov 19, 2020 to Mar 25, 2021
    Signals
    9 dated events
    • Paladini Financial Advisors, Llc no longer on the SEC adviser roster (last listed 2025-01-02, RAUM $168.9M)
      Feb 3, 2025 · Left the SEC roster · derived
    • Nathan Taylor Hill left Paladini Financial Advisors, Llc for Cerity Partners Llc (registered 2024-10-16)
      Oct 25, 2024 · Advisor changed firm · fact
    • Matthew Mark Paladini left Paladini Financial Advisors, Llc for Cerity Partners Llc (registered 2024-10-16)
      Oct 25, 2024 · Advisor changed firm · fact
    • Wendy L. Kelly left Paladini Financial Advisors, Llc for Cerity Partners Retirement Plan Consultants (registered 2024-10-16)
      Oct 25, 2024 · Advisor changed firm · fact
    • 2 advisors left Paladini Financial Advisors, LLC (Irving, TX) for Cerity Partners LLC on the same day
      Oct 25, 2024 · Team lift-out · derived
    • Nathan D Tarver left Paladini Financial Advisors, Llc for Wood Tarver Financial (registered 2023-10-13)
      Oct 4, 2023 · Advisor changed firm · fact
    • Edward John Line (Shareholder; President) no longer on Schedule A of Paladini Financial Advisors, Llc (listed 2023-02-24, absent 2023-04-11)
      Apr 11, 2023 · Control person left · inference
    • L. Wendy Kelly (Owner) appeared on Schedule A of Paladini Financial Advisors, Llc
      Jul 10, 2019 · Control person joined · fact
    • Paladini Financial Advisors, Llc filed its initial SEC registration (Form ADV)
      Apr 6, 2018 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026