DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P••••• C•••••• M••••••••• L••
Latest filing Mar 23, 2026
First filing on the tape Jun 23, 2015 · 17 filings
SEC status approved since Jul 1, 2015
RAUM
$534M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$534M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$107M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$534M as of Mar 23, 2026
Mar 25, 2016$126M then
HNW client RAUM$524M as of Mar 23, 2026
Mar 1, 2018$194M then
State-registered IARs (5.B.3)5 as of Mar 23, 2026
Mar 25, 20162 then
Employees (5.A)5 as of Mar 23, 2026
Mar 25, 20164 then
Private funds: no history
RAUM +17% over the last fiscal year+14% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $107MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 33derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.1MderivedHNW RAUM over HNW clients
- Average account
- $522,134derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +17%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +11%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$524M98%
- Individuals$9.7M1.8%
- Individual clients
- 36reported
- HNW clients
- 129reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 1,023reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| W••••• M•••••• P••••• | The Woodlands, Tx | Jan 5, 2011 | 19 y | 1 |
| M••• D••••• H•••••Certified Financial Planner | The Woodlands, Tx | Dec 11, 2013 | 14 y | 0 |
| G••••• L•••••• W•••••••••Certified Financial Planner, Chartered Financial Consultant | The Woodlands, Tx | Mar 8, 2019 | 10 y | 0 |
| D••••• T••••• B•••••• | The Woodlands, Tx | Jun 8, 2020 | 12 y | 2 |
| J•••• M•••••• P•••••Certified Financial Planner | The Woodlands, Tx | Nov 4, 2022 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- D••••• T••••• B•••••• from S•••••• P••••••• I••••••••• A•••••••• L••Jun 8, 2020 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- H•••••• M•••• D••••• · Membercontrolsince 01/2018 · owns 25% to 50%
- P•••••• W•••••• M•••••• · Founder, Cco, Membercontrolsince 01/2007 · owns 75% or more
- W••••••••• G•••••• L•••••• · Membersince 01/2023 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| The Woodlands, Tx · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Individual clients · 32 to 36Apr 15, 2025 to Mar 23, 2026
- Accounts · 977 to 1,023Apr 15, 2025 to Mar 23, 2026
- HNW clients · 116 to 129Apr 15, 2025 to Mar 23, 2026
- Employees · 6 to 5Apr 15, 2025 to Mar 23, 2026
- Discretionary RAUM · $457M to $534MApr 15, 2025 to Mar 23, 2026
- HNW RAUM · $449M to $524MApr 15, 2025 to Mar 23, 2026
- Individual RAUM · $8.1M to $9.7MApr 15, 2025 to Mar 23, 2026
- RAUM · $457M to $534MApr 15, 2025 to Mar 23, 2026
- Accounts · 906 to 977Jul 17, 2024 to Apr 15, 2025
- HNW clients · 111 to 116Jul 17, 2024 to Apr 15, 2025
- Individual clients · 34 to 32Jul 17, 2024 to Apr 15, 2025
- Financial planning clients · unset to Jul 17, 2024 to Apr 15, 2025
- Discretionary RAUM · $407M to $457MJul 17, 2024 to Apr 15, 2025
- HNW RAUM · $400M to $449MJul 17, 2024 to Apr 15, 2025
- Individual RAUM · $6.8M to $8.1MJul 17, 2024 to Apr 15, 2025
- RAUM · $407M to $457MJul 17, 2024 to Apr 15, 2025
- Accounts · 790 to 906Mar 29, 2023 to Mar 21, 2024
- HNW clients · 98 to 111Mar 29, 2023 to Mar 21, 2024
- Individual clients · 33 to 34Mar 29, 2023 to Mar 21, 2024
- Discretionary RAUM · $360M to $407MMar 29, 2023 to Mar 21, 2024
- HNW RAUM · $353M to $400MMar 29, 2023 to Mar 21, 2024
- Individual RAUM · $6.8M to $6.8MMar 29, 2023 to Mar 21, 2024
- RAUM · $360M to $407MMar 29, 2023 to Mar 21, 2024
- Accounts · 711 to 790Mar 28, 2022 to Mar 29, 2023
- HNW clients · 92 to 98Mar 28, 2022 to Mar 29, 2023
- Individual clients · 29 to 33Mar 28, 2022 to Mar 29, 2023
- Discretionary RAUM · $390M to $360MMar 28, 2022 to Mar 29, 2023
- HNW RAUM · $382M to $353MMar 28, 2022 to Mar 29, 2023
- Individual RAUM · $8.0M to $6.8MMar 28, 2022 to Mar 29, 2023
- RAUM · $390M to $360MMar 28, 2022 to Mar 29, 2023
- Accounts · 635 to 711Mar 12, 2021 to Mar 28, 2022
- HNW clients · 80 to 92Mar 12, 2021 to Mar 28, 2022
- Individual clients · 31 to 29Mar 12, 2021 to Mar 28, 2022
- Discretionary RAUM · $321M to $390MMar 12, 2021 to Mar 28, 2022
- HNW RAUM · $313M to $382MMar 12, 2021 to Mar 28, 2022
- Individual RAUM · $7.6M to $8.0MMar 12, 2021 to Mar 28, 2022
- RAUM · $321M to $390MMar 12, 2021 to Mar 28, 2022
- Accounts · 539 to 635Jul 30, 2020 to Mar 12, 2021
- Advisory employees · 4 to 5Jul 30, 2020 to Mar 12, 2021
- HNW clients · 76 to 80Jul 30, 2020 to Mar 12, 2021
Signals
2 dated events
- Daniel Mark Heider (Member) appeared on Schedule A of P••••• C•••••• M••••••••• L••Mar 30, 2020 · Control person joined · fact
- P••••• C•••••• M••••••••• L•• filed its initial SEC registration (Form ADV)Jun 23, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 281-858-3524reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/peirce-capital-management/posts/?feedVireportedpublic record, Form ADV, Sep 18, 2026
- Website
- P•••••CAP.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (281) 858-3524reportedpublic record, Form ADV, Mar 23, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $107Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026