DFX Intelligence
RIA Intelligence
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SEC-registered adviser
P••••• • B••••• C•••••• A•••••••• L••
Latest filing May 12, 2026
First filing on the tape Dec 23, 2011 · 24 filings
SEC status approved since Jan 18, 2012
RAUM
$391M
reported, Item 5.F
Discretionary
80%
of RAUM
Private clients
89%
$350M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$391M
derived; firm RAUM over IAPD count
Employees
4
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$391M as of May 12, 2026
Mar 21, 2013$565M then
HNW client RAUM$349M as of May 12, 2026
Mar 30, 2018$257M then
State-registered IARs (5.B.3)1 as of May 12, 2026
Mar 21, 20130 then
Employees (5.A)4 as of May 12, 2026
Mar 21, 20134 then
Private funds: no history
RAUM +10% over the last fiscal year+8.1% a year over threeIARs 1 to 1
Practice profile
derived from the filing of May 12, 2026; every figure names its basis
Archetypes, each a printed rule
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $391MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 49derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $7.6MderivedHNW RAUM over HNW clients
- Average account
- $2.1MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 80%derivedof RAUM
- Institutional
- 1.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 4.0derivedItem 5.A over advisors
- Advisors per office
- 0.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +10%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.0%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$349M89%
- Corporations and businesses$36.7M9.4%
- Charitable organizations$4.6M1.2%
- Individuals$164,4300.0%
- Individual clients
- 3reported
- HNW clients
- 46reported
- Pension plan clients
- n/areported
- Charitable clients
- 6reported
- Accounts
- 189reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.89 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| W•••• E•••• P••••••••• | Santa Rosa, Ca | Mar 9, 2012 | 30 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- W•••• E•••• P••••••••• from P••••• • K••• C•••••• M••••••••• L••Mar 9, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••• M••••••• K•• · Co-Chief Executive Officercontrolsince 01/2021 · owns 50% to 75%
- P••••••••• W••••• E•••• · Managing Membercontrolsince 01/2012 · owns 50% to 75%
- N••••••••• E••••• H•••••••• · Chief Compliance Officersince 12/2018 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- unusually large average HNW clientStatic outlier · filing May 12, 2026HNW RAUM per HNW client of $7,597,569 against a peer median of $2,402,920 (4942 comparable advisers, 98.0th percentile, 3.5 robust deviations)peers: independent wealth managers, $100M to $500M (4,942) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 182 to 189Mar 31, 2025 to Mar 31, 2026
- BD registered reps · 1 to 0Mar 31, 2025 to Mar 31, 2026
- Corporate clients · 10 to 11Mar 31, 2025 to Mar 31, 2026
- HNW clients · 44 to 46Mar 31, 2025 to Mar 31, 2026
- Individual clients · 5 to 3Mar 31, 2025 to Mar 31, 2026
- Discretionary RAUM · $280M to $314MMar 31, 2025 to Mar 31, 2026
- HNW RAUM · $300M to $349MMar 31, 2025 to Mar 31, 2026
- Individual RAUM · $1.4M to $164,430Mar 31, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $75.4M to $76.4MMar 31, 2025 to Mar 31, 2026
- RAUM · $355M to $391MMar 31, 2025 to Mar 31, 2026
- Accounts · 157 to 182Mar 29, 2024 to Mar 31, 2025
- HNW clients · 45 to 44Mar 29, 2024 to Mar 31, 2025
- Individual clients · 6 to 5Mar 29, 2024 to Mar 31, 2025
- Financial planning clients · 0 to 0Mar 29, 2024 to Mar 31, 2025
- HQ city · unset to Mar 29, 2024 to Mar 31, 2025
- HQ state · unset to Mar 29, 2024 to Mar 31, 2025
- Discretionary RAUM · $276M to $280MMar 29, 2024 to Mar 31, 2025
- HNW RAUM · $302M to $300MMar 29, 2024 to Mar 31, 2025
- Individual RAUM · $1.7M to $1.4MMar 29, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $78.0M to $75.4MMar 29, 2024 to Mar 31, 2025
- RAUM · $354M to $355MMar 29, 2024 to Mar 31, 2025
- Accounts · 150 to 157Mar 27, 2023 to Mar 29, 2024
- Charity clients · unset to 6.0Mar 27, 2023 to Mar 29, 2024
- Corporate clients · 9 to 10Mar 27, 2023 to Mar 29, 2024
- HNW clients · 42 to 45Mar 27, 2023 to Mar 29, 2024
- Individual clients · 5 to 6Mar 27, 2023 to Mar 29, 2024
- Discretionary RAUM · $229M to $276MMar 27, 2023 to Mar 29, 2024
- HNW RAUM · $265M to $302MMar 27, 2023 to Mar 29, 2024
- Individual RAUM · $1.2M to $1.7MMar 27, 2023 to Mar 29, 2024
- Non-discretionary RAUM · $80.7M to $78.0MMar 27, 2023 to Mar 29, 2024
- RAUM · $309M to $354MMar 27, 2023 to Mar 29, 2024
- Accounts · 151 to 150Mar 31, 2022 to Mar 27, 2023
- Corporate clients · 8 to 9Mar 31, 2022 to Mar 27, 2023
- HNW clients · 37 to 42Mar 31, 2022 to Mar 27, 2023
- Discretionary RAUM · $217M to $229MMar 31, 2022 to Mar 27, 2023
- HNW RAUM · $216M to $265MMar 31, 2022 to Mar 27, 2023
- Individual RAUM · $1.9M to $1.2MMar 31, 2022 to Mar 27, 2023
- Non-discretionary RAUM · $64.5M to $80.7MMar 31, 2022 to Mar 27, 2023
- RAUM · $282M to $309MMar 31, 2022 to Mar 27, 2023
- Accounts · 143 to 151Apr 30, 2021 to Mar 31, 2022
Signals
2 dated events
- Kip Matthew Berler (Co-Chief Executive Officer) appeared on Schedule A of P••••• • B••••• C•••••• A•••••••• L••Apr 1, 2021 · Control person joined · fact
- P••••• C•••••• A•••••••• L•• reported succeeding to the business of Another Adviser (Form ADV Item 4)Dec 23, 2011 · Succession (Item 4) · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 415-625-5480reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 415-625-5482reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- P•••••B•••••.COMreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- 415-625-5480reportedpublic record, Form ADV, May 12, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $391Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026