DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
L•••••• • G•••••• P•••••• W••••• M•••••••••
Legal name L•••••• • G•••••• L••
Latest filing Jul 9, 2026
First filing on the tape Aug 29, 2013 · 59 filings
SEC status approved since Aug 1, 2013
RAUM
$1.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$963M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$169M
derived; firm RAUM over IAPD count
Employees
7
6 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
59 filings and snapshots on the tape
RAUM$1.0B as of Jul 9, 2026
Mar 27, 2014$396M then
HNW client RAUM$910M as of Jul 9, 2026
Mar 29, 2018$411M then
State-registered IARs (5.B.3)6 as of Jul 9, 2026
Mar 27, 20143 then
Employees (5.A)7 as of Jul 9, 2026
Mar 27, 20146 then
Private funds: no history
RAUM +9.6% over the last fiscal year+12% a year over threeIARs 4 to 6offices 0 to 1
Practice profile
derived from the filing of Jul 9, 2026; every figure names its basis
- RAUM per advisor
- $169MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 80derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $1.2MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 5.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 3.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +9.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- +50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.9%derived
- Compensation
- percentage of assets, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, publications, otherreportedItem 5.G
- Custody
- $185M, 122 clientsreportedItem 9.A
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- controlled by a public reporting company (10.A)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$910M90%
- Individuals$52.7M5.2%
- Charitable organizations$31.7M3.1%
- Pension and profit-sharing plans$21.8M2.1%
- Corporations and businesses$206,3010.0%
- Individual clients
- 160reported
- HNW clients
- 319reported
- Pension plan clients
- 8reported
- Charitable clients
- 10reported
- Accounts
- 853reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $185M for 122 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.05 related_bd=true related_bank=true bd_reps=0.0 bank_owner=falsederived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| A•••• M• R••••••Certified Financial Planner | Grand Rapids, Mi | Apr 29, 2022 | 21 y | 1 |
| S••••• M•••••••••Chartered Financial Analyst | Grand Rapids, Mi | Apr 17, 2024 | 10 y | 0 |
| D••••• S•••• V••••••••• | Grand Rapids, Mi | Jan 1, 2025 | 40 y | 1 |
| J••• K•••••• K••••••Chartered Financial Analyst | Grand Rapids, Mi | Jan 1, 2025 | 34 y | 1 |
| A••••• P•••• M•••••Certified Financial Planner | Grand Rapids, Mi | Mar 31, 2025 | 10 y | 0 |
| Z•••••• T••••• F•••••••Certified Financial Planner | Grand Rapids, Mi | Oct 19, 2025 | 11 y | 1 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Z•••••• T••••• F••••••• from C•••••• S••••• • C••• I•••Oct 19, 2025 · Affiliated broker-dealer or bank to independent RIA
- D••••• S•••• V••••••••• from L•••••• • G••••••• I••• I••••••••• C••••••Jan 1, 2025 · Other
- J••• K•••••• K•••••• from A••• I••••••••• C•••••• L••Jan 1, 2025 · Other
- A•••• M• R•••••• from C•••••• S••••• • C••• I•••Apr 29, 2022 · Affiliated broker-dealer or bank to independent RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- D•••• J•••• W•••••• · Coo, Ccocontrolsince 01/2020 · owns less than 5%
- K••••••• J•••• K•••••• · Co-Presidentcontrolsince 06/2017 · owns less than 5%
- V••••••••• D•••••• S•••• · Co- President/Cfocontrolsince 08/2013 · owns less than 5%
Entity owners
- F•••• O••••••••• L•• · Memberdirect · owns 75% or more
- C••• F•••••••• C••••••••• L••• · Partnerindirect · owns 25% to 50% of C••• F•••••••• H•••••••• L•••
- C••• F•••••••• H•••••••• L••• · Partnerindirect · owns 50% to 75% of F•••••••• F•• U••••••• H•••••••• L•
- C••••••• D••••••• • R••• F••• X••• L••• · Partnerindirect · owns 50% to 75% of C••• F•••••••• H•••••••• L•••
- F•••••••• F•• A••••••••• L•• · Shareholder, Class A Common Stockindirect · owns 75% or more of F•••• F•••••••• P••••••• I•••
- F•••••••• F•• I••••••••• H•••••••• L•• · Memberindirect · owns 75% or more of F•••••••• F•• A••••••••• L••
- F•••••••• F•• P•••••• I••• · Memberindirect · owns 75% or more of F•••••••• F•• I••••••••• H•••••••• L••
- F•••••••• F•• U••••••• H•••••••• L• · Shareholder, Class B Common Stockindirect · owns 75% or more of F•••• F•••••••• P••••••• I•••
- F•••••••• F•• U••••••• H•••••••• L• · Shareholderindirect · owns 75% or more of F•••••••• F•• P•••••• I•••
- F•••• F•••••••• P••••••• I••• · Memberindirect · owns 75% or more of F•••• F•••••••• P•••••••• L••
- F•••• F•••••••• P•••••••• L•• · Memberindirect · owns 75% or more of F•••• O••••••••• L••
Related persons
Schedule D 7.A
- F•••• R••• S••••••••• L••real estaten
- S••••••• Pension Advisors, LLC.investment adviserLP sponsornRAUM $12B
Advisers that list L•••••• • G•••••• P•••••• W••••• M••••••••• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Grand Rapids, Mi · principal | 6 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 811 to 853Nov 4, 2025 to Mar 23, 2026
- Advisory employees · 5 to 6Nov 4, 2025 to Mar 23, 2026
- Charity clients · 9 to 10Nov 4, 2025 to Mar 23, 2026
- HNW clients · 307 to 319Nov 4, 2025 to Mar 23, 2026
- Individual clients · 163 to 160Nov 4, 2025 to Mar 23, 2026
- Assets in custody · $137M to $185MNov 4, 2025 to Mar 23, 2026
- Employees · 6 to 7Nov 4, 2025 to Mar 23, 2026
- State-registered IARs · 5 to 6Nov 4, 2025 to Mar 23, 2026
- Other offices · 0 to 1Nov 4, 2025 to Mar 23, 2026
- Discretionary RAUM · $927M to $1.0BNov 4, 2025 to Mar 23, 2026
- HNW RAUM · $820M to $910MNov 4, 2025 to Mar 23, 2026
- Individual RAUM · $52.6M to $52.7MNov 4, 2025 to Mar 23, 2026
- Pension RAUM · $26.0M to $21.8MNov 4, 2025 to Mar 23, 2026
- RAUM · $927M to $1.0BNov 4, 2025 to Mar 23, 2026
- Advisory employees · 4 to 5Mar 27, 2025 to Nov 4, 2025
- State-registered IARs · 4 to 5Mar 27, 2025 to Nov 4, 2025
- Accounts · 777 to 811Sep 19, 2024 to Mar 27, 2025
- Advisory activities · 6 to 7Sep 19, 2024 to Mar 27, 2025
- HNW clients · 309 to 307Sep 19, 2024 to Mar 27, 2025
- Individual clients · 157 to 163Sep 19, 2024 to Mar 27, 2025
- Pension plan clients · 6 to 8Sep 19, 2024 to Mar 27, 2025
- Assets in custody · $167M to $137MSep 19, 2024 to Mar 27, 2025
- Financial planning clients · 11-25 to 26-50Sep 19, 2024 to Mar 27, 2025
- Other offices · 1 to 0Sep 19, 2024 to Mar 27, 2025
- Discretionary RAUM · $870M to $927MSep 19, 2024 to Mar 27, 2025
- HNW RAUM · $784M to $820MSep 19, 2024 to Mar 27, 2025
- Individual RAUM · $47.3M to $52.6MSep 19, 2024 to Mar 27, 2025
- Pension RAUM · $20.1M to $26.0MSep 19, 2024 to Mar 27, 2025
- RAUM · $870M to $927MSep 19, 2024 to Mar 27, 2025
- Related insurance company · false to trueSep 19, 2024 to Mar 27, 2025
- Accounts · 759 to 777Oct 25, 2023 to Mar 25, 2024
- Charity clients · 10 to 9Oct 25, 2023 to Mar 25, 2024
- HNW clients · 293 to 309Oct 25, 2023 to Mar 25, 2024
- Individual clients · 170 to 157Oct 25, 2023 to Mar 25, 2024
- Pension plan clients · 4 to 6Oct 25, 2023 to Mar 25, 2024
- Assets in custody · $137M to $167MOct 25, 2023 to Mar 25, 2024
- Employees · 5 to 6Oct 25, 2023 to Mar 25, 2024
- Discretionary RAUM · $725M to $870MOct 25, 2023 to Mar 25, 2024
- HNW RAUM · $643M to $784MOct 25, 2023 to Mar 25, 2024
- Individual RAUM · $45.8M to $47.3MOct 25, 2023 to Mar 25, 2024
Signals
4 dated events
- L•••••• • G•••••• P•••••• W••••• M••••••••• reported RAUM $906.9M, up 47% from $614.9M (2021-10-04 to 2022-02-15)Feb 15, 2022 · RAUM change · derived
- William John Dice (Coo, Cco) appeared on Schedule A of L•••••• • G•••••• P•••••• W••••• M•••••••••Mar 25, 2020 · Control person joined · fact
- L•••••• • G•••••• L•• reported succeeding to the business of Another Adviser (Form ADV Item 4)Aug 29, 2013 · Succession (Item 4) · fact
- L•••••• • G•••••• L•• filed its initial SEC registration (Form ADV)Aug 29, 2013 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 616-942-1580reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- H••••://WWW.LINKEDIN.COM/company/focus-financial-partnersreportedpublic record, Form ADV, Sep 18, 2026
- Firm profile
- H••••://WWW.LINKEDIN.COM/company/lafleur-godfreyreportedpublic record, Form ADV, Sep 18, 2026
- Website
- H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 616-942-1580reportedpublic record, Form ADV, Jul 9, 2026
- Contact form
- LAFLEURGODFREY.COM/contact-usreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $169Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026