DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S••• H••••• F••••••••• L••

Independent wealth managerPensacola, FloridaCRD 169659SEC 801-121650websiteIAPD
Latest filing Mar 29, 2026
First filing on the tape Jun 1, 2021 · 10 filings
SEC status approved since Jun 29, 2021
RAUM
$130M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$130M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$43.3M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$130M as of Mar 29, 2026
Feb 4, 2022$111M then
HNW client RAUM$77.8M as of Mar 29, 2026
Feb 4, 2022$53.6M then
State-registered IARs (5.B.3)3 as of Mar 29, 2026
Feb 4, 20221 then
Employees (5.A)5 as of Mar 29, 2026
Feb 4, 20221 then
Private funds: no history
RAUM -1.6% over the last fiscal year+6.9% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Mar 29, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$43.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
115derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.0MderivedHNW RAUM over HNW clients
Average account
$221,598derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.7derivedItem 5.A over advisors
Advisors per office
1.0derived3 offices incl. principal (1.F.5)
RAUM growth, one year
-1.6%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+8.8%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$77.8M60%
  • Individuals$52.0M40%
Individual clients
269reported
HNW clients
77reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
586reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
S•••• R••• M••••••••Pensacola, FlAug 19, 201515 y1
H••••• B•••• M•••••••St. Simons Island, Ga Mar 20, 202335 y4
K••• A••••• H••••Pensacola, FlFeb 21, 202410 y1
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • M••••••••• S••••• R••• · Chief Compliance Officer/Managing Membercontrol
    since 04/2018 · owns 75% or more
Related persons
Schedule D 7.A
  • S••• H••••• T•• A•••••••• L••
    real estatey
Advisers that list S••• H••••• F••••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Pensacola, Fl · principal300
Offices
Schedule D 1.F, the 25 largest
  • Fairhope, AL1 employees
  • , 1 employees
What changed
consecutive filings, newest first
  • Accounts · 530 to 586
    Mar 28, 2025 to Mar 29, 2026
  • HNW clients · 31 to 77
    Mar 28, 2025 to Mar 29, 2026
  • Individual clients · 287 to 269
    Mar 28, 2025 to Mar 29, 2026
  • Discretionary RAUM · $132M to $130M
    Mar 28, 2025 to Mar 29, 2026
  • HNW RAUM · $64.7M to $77.8M
    Mar 28, 2025 to Mar 29, 2026
  • Individual RAUM · $67.3M to $52.0M
    Mar 28, 2025 to Mar 29, 2026
  • RAUM · $132M to $130M
    Mar 28, 2025 to Mar 29, 2026
  • Accounts · 462 to 530
    Jan 23, 2024 to Mar 28, 2025
  • HNW clients · 35 to 31
    Jan 23, 2024 to Mar 28, 2025
  • Individual clients · 257 to 287
    Jan 23, 2024 to Mar 28, 2025
  • Insurance-licensed employees · 0 to 1
    Jan 23, 2024 to Mar 28, 2025
  • Financial planning clients · 0 to 0
    Jan 23, 2024 to Mar 28, 2025
  • Discretionary RAUM · $113M to $132M
    Jan 23, 2024 to Mar 28, 2025
  • HNW RAUM · $60.4M to $64.7M
    Jan 23, 2024 to Mar 28, 2025
  • Individual RAUM · $52.1M to $67.3M
    Jan 23, 2024 to Mar 28, 2025
  • RAUM · $113M to $132M
    Jan 23, 2024 to Mar 28, 2025
  • Related adviser · false to true
    Jan 23, 2024 to Mar 28, 2025
  • Accounts · 486 to 462
    Aug 15, 2023 to Jan 23, 2024
  • Advisory employees · 2 to 3
    Aug 15, 2023 to Jan 23, 2024
  • HNW clients · 23 to 35
    Aug 15, 2023 to Jan 23, 2024
  • Individual clients · 267 to 257
    Aug 15, 2023 to Jan 23, 2024
  • Employees · 4 to 5
    Aug 15, 2023 to Jan 23, 2024
  • State-registered IARs · 2 to 3
    Aug 15, 2023 to Jan 23, 2024
  • Discretionary RAUM · $106M to $113M
    Aug 15, 2023 to Jan 23, 2024
  • HNW RAUM · $49.7M to $60.4M
    Aug 15, 2023 to Jan 23, 2024
  • Individual RAUM · $56.4M to $52.1M
    Aug 15, 2023 to Jan 23, 2024
  • RAUM · $106M to $113M
    Aug 15, 2023 to Jan 23, 2024
  • Advisory employees · 1 to 2
    Jan 30, 2023 to Mar 16, 2023
  • Employees · 3 to 4
    Jan 30, 2023 to Mar 16, 2023
  • State-registered IARs · 1 to 2
    Jan 30, 2023 to Mar 16, 2023
  • Other offices · 1 to 2
    Jan 30, 2023 to Mar 16, 2023
  • Accounts · 531 to 486
    Oct 11, 2022 to Jan 30, 2023
  • HNW clients · 25 to 23
    Oct 11, 2022 to Jan 30, 2023
  • Individual clients · 280 to 267
    Oct 11, 2022 to Jan 30, 2023
  • Discretionary RAUM · $110M to $106M
    Oct 11, 2022 to Jan 30, 2023
  • HNW RAUM · $51.8M to $49.7M
    Oct 11, 2022 to Jan 30, 2023
  • Individual RAUM · $57.9M to $56.4M
    Oct 11, 2022 to Jan 30, 2023
  • RAUM · $110M to $106M
    Oct 11, 2022 to Jan 30, 2023
  • Accounts · 489 to 531
    Feb 4, 2022 to Oct 11, 2022
  • HNW clients · 24 to 25
    Feb 4, 2022 to Oct 11, 2022
Signals
1 dated events
  • S••• H••••• F••••••••• L•• filed its initial SEC registration (Form ADV)
    Jun 1, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
866-917-7327reportedpublished by the firm, firm site, Sep 17, 2026
Website
r•••••••••.orgreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
850-435-4844reportedpublic record, Form ADV, Mar 29, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$43.3Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026