DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Flourish Wealth Management Inc.
Latest filing May 6, 2026
First filing on the tape Apr 30, 2018 · 24 filings
SEC status approved since May 31, 2018
RAUM
$455M
reported, Item 5.F
Discretionary
94%
of RAUM
Private clients
100%
$453M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$114M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$455M as of May 6, 2026
Mar 25, 2019$122M then
HNW client RAUM$449M as of May 6, 2026
Mar 25, 2019$122M then
State-registered IARs (5.B.3)5 as of May 6, 2026
Mar 25, 20192 then
Employees (5.A)7 as of May 6, 2026
Mar 25, 20195 then
Private funds: no history
RAUM +19% over the last fiscal year+21% a year over threeIARs 5 to 5offices 1 to 0
Practice profile
derived from the filing of May 6, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $114MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 39derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.0MderivedHNW RAUM over HNW clients
- Average account
- $505,793derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 94%derivedof RAUM
- Institutional
- 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.8derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +19%derivedbetween the last two annual amendments
- Advisor growth, one year
- +20%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +5.4%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$449M99%
- Individuals$4.5M1.0%
- Pension and profit-sharing plans$2.0M0.4%
- Individual clients
- 9reported
- HNW clients
- 148reported
- Pension plan clients
- n/areported
- Charitable clients
- 0reported
- Accounts
- 900reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Kathleen Marie LongoCertified Financial Planner | Edina, Mn | Apr 15, 2014 | 12 y | 0 |
| Jay Edward Pluimer | Edina, Mn | Sep 12, 2016 | 22 y | 1 |
| Joseph Fenwick | Edina, Mn | Oct 23, 2023 | 10 y | 0 |
| Jayden L Shultz | Edina, Mn | Jan 16, 2026 | 10 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 25% of current headcount2 left over 36 months
Left, latest
- Jaclyn Elaine Madrid Mercer to LPL Financial LLCMay 6, 2026 · RIA to affiliated broker-dealer or bank
- Stephanie Temporiti to Hightower Advisors, LLCOct 1, 2024 · RIA to affiliated broker-dealer or bank
- Derek F Hagen to Root Financial PartnersMay 7, 2018 · RIA to RIA
- Mark Jason Anderson to Ameriprise Financial Services, LLCNov 13, 2017 · RIA to affiliated broker-dealer or bank
- Tyler Jon Engbrecht to Fure Financial CorporationMar 12, 2016 · RIA to RIA
Joined, latest
- Jaclyn Elaine Madrid Mercer from EllevestDec 6, 2024 · RIA to RIA
- Stephanie Temporiti from Buckingham Strategic Wealth, LLCMay 13, 2022 · RIA to RIA
- Derek F Hagen from Fireside FinancialDec 1, 2017 · Other
- Jay Edward Pluimer from Stanton Investment Services, Inc.Sep 12, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Marie Kathleen Longo · President, Wealth Manager And Chief Compliance Officercontrolsince 01/2014 · owns 75% or more
- Edward Jay Pluimer · Director Of Investmentscontrolsince 09/2016 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Edina, Mn · principal | 4 | 1 | 1 | ||
| Saint Louis, Mo | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Advisory employees · 6 to 5Mar 9, 2026 to May 6, 2026
- Employees · 8 to 7Mar 9, 2026 to May 6, 2026
- State-registered IARs · 6 to 5Mar 9, 2026 to May 6, 2026
- Other offices · 1 to 0Mar 9, 2026 to May 6, 2026
- Assets in custody · 14162111.0 to unsetSep 1, 2025 to Feb 16, 2026
- Individual clients · 28 to 9Sep 1, 2025 to Feb 16, 2026
- Accounts · 941 to 900Sep 1, 2025 to Feb 16, 2026
- Advisory employees · 5 to 6Sep 1, 2025 to Feb 16, 2026
- HNW clients · 121 to 148Sep 1, 2025 to Feb 16, 2026
- Custody of client assets · true to falseSep 1, 2025 to Feb 16, 2026
- State-registered IARs · 5 to 6Sep 1, 2025 to Feb 16, 2026
- Discretionary RAUM · $360M to $429MSep 1, 2025 to Feb 16, 2026
- HNW RAUM · $360M to $449MSep 1, 2025 to Feb 16, 2026
- Individual RAUM · $18.7M to $4.5MSep 1, 2025 to Feb 16, 2026
- Non-discretionary RAUM · $23.4M to $26.5MSep 1, 2025 to Feb 16, 2026
- Pension RAUM · $4.7M to $2.0MSep 1, 2025 to Feb 16, 2026
- RAUM · $383M to $455MSep 1, 2025 to Feb 16, 2026
- Accounts · 854 to 941Dec 5, 2024 to Apr 14, 2025
- HNW clients · 109 to 121Dec 5, 2024 to Apr 14, 2025
- Individual clients · 31 to 28Dec 5, 2024 to Apr 14, 2025
- Financial planning clients · 1-10 to 1-10Dec 5, 2024 to Apr 14, 2025
- Other offices · 0 to 1Dec 5, 2024 to Apr 14, 2025
- Discretionary RAUM · $302M to $360MDec 5, 2024 to Apr 14, 2025
- HNW RAUM · $303M to $360MDec 5, 2024 to Apr 14, 2025
- Individual RAUM · $21.0M to $18.7MDec 5, 2024 to Apr 14, 2025
- Non-discretionary RAUM · $25.4M to $23.4MDec 5, 2024 to Apr 14, 2025
- Pension RAUM · $4.0M to $4.7MDec 5, 2024 to Apr 14, 2025
- RAUM · $328M to $383MDec 5, 2024 to Apr 14, 2025
- Advisory employees · 4 to 5Oct 8, 2024 to Dec 5, 2024
- Employees · 6 to 8Oct 8, 2024 to Dec 5, 2024
- State-registered IARs · 4 to 5Oct 8, 2024 to Dec 5, 2024
- Advisory employees · 5 to 4Jun 10, 2024 to Oct 1, 2024
- Employees · 7 to 6Jun 10, 2024 to Oct 1, 2024
- State-registered IARs · 5 to 4Jun 10, 2024 to Oct 1, 2024
- Advisory employees · 4 to 5Mar 22, 2024 to Jun 10, 2024
- State-registered IARs · 4 to 5Mar 22, 2024 to Jun 10, 2024
- Accounts · 796 to 854Feb 12, 2024 to Mar 22, 2024
- Advisory employees · 2 to 4Feb 12, 2024 to Mar 22, 2024
- HNW clients · 124 to 109Feb 12, 2024 to Mar 22, 2024
- Individual clients · 21 to 31Feb 12, 2024 to Mar 22, 2024
Signals
4 dated events
- Jaclyn Elaine Madrid Mercer left Flourish Wealth Management Inc. for Lpl Financial Llc (registered 2026-06-03)May 6, 2026 · Advisor changed firm · fact
- Stephanie Temporiti left Flourish Wealth Management Inc. for Hightower Advisors, Llc (registered 2025-01-27)Oct 1, 2024 · Advisor changed firm · fact
- Edward Jay Pluimer (Director Of Investments) appeared on Schedule A of Flourish Wealth Management Inc.Feb 12, 2024 · Control person joined · fact
- Flourish Wealth Management Inc. filed its initial SEC registration (Form ADV)Apr 30, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/flourishwealthmanagementreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (952) 392-4474reportedpublic record, Form ADV, May 6, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $114Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026