DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Former SEC-registered adviser
Honest Dollar
Legal name Honest Advisors, LLC
Latest filing May 30, 2018
First filing on the tape Feb 10, 2015 · 54 filings
RAUM
$2.1M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$2.1M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
17
16 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
54 filings and snapshots on the tape
RAUM$2.1M as of Mar 29, 2018
Mar 30, 2016$147,278 then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 29, 2018
Mar 30, 20160 then
Employees (5.A)17 as of Mar 29, 2018
Mar 30, 20165 then
Private funds: no history
RAUM +312% over the last fiscal yearIARs 3 to 0
Practice profile
derived from the filing of May 30, 2018; every figure names its basis
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $1,453derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- unknownderivedItem 5.A over advisors
- Advisors per office
- unknownderived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +312%derivedbetween the last two annual amendments
- Advisor growth, one year
- -100%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- portfolio management for individuals, educational seminarsreportedItem 5.G
- Wrap fee program
- $2.1MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$2.1M100%
- Individual clients
- 1,477reported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,477reported
- Financial planning clients
- n/areported
- Wrap fee programs
- $2.1M sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
- Carl Lance Huntley to Tcfg Investment Advisors, LLCJun 12, 2017 · Other
Joined, latest
- Carl Lance Huntley from Kestra Institutional Services, LLCOct 6, 2015 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Edward Anthony Bunnell · Presidentcontrolsince 05/2016 · owns less than 5%
- Hickam Jesse Cole · Managercontrolsince 05/2016 · owns less than 5%
- Ronald Greg Wilson · Chairman & Managercontrolsince 12/2017 · owns less than 5%
- R William Miller · Chief Legal Officersince 05/2017 · owns less than 5%
- Marie Barbara Walters · Chief Compliance Officersince 05/2017 · owns less than 5%
Entity owners
- Honest Dollar, LLC · Sole Memberdirect · owns 75% or more
- Imd Holdings LLC · Memberindirect · owns 75% or more of Honest Dollar, LLC · public reporting company
- The Goldman Sachs Group, Inc. · Memberindirect · owns 75% or more of Imd Holdings LLC · public reporting company
Related persons
Schedule D 7.A
- Goldman Sachs & Co. LLCbroker-dealerinvestment adviserbanktrust companynRAUM $134B
- Goldman Sachs Asset Management, L.P.investment adviserbankpooled vehicle sponsorLP sponsornRAUM $2649B
- Mercer Allied Company, L.P.broker-dealern
- Goldman Sachs Wealth Services, L.P.investment advisernRAUM $32B
- The Goldman Sachs Group, Inc.pooled vehicle sponsory
Advisers that list Honest Dollar as a related person
- 282984 n
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,418 to 1,477Mar 7, 2018 to Mar 29, 2018
- Advisory employees · 5 to 16Mar 7, 2018 to Mar 29, 2018
- BD registered reps · 4 to 6Mar 7, 2018 to Mar 29, 2018
- Individual clients · unset to 1477.0Mar 7, 2018 to Mar 29, 2018
- Employees · 42 to 17Mar 7, 2018 to Mar 29, 2018
- HQ city · AUSTIN to NEW YORKMar 7, 2018 to Mar 29, 2018
- HQ state · TX to NYMar 7, 2018 to Mar 29, 2018
- State-registered IARs · 3 to 0Mar 7, 2018 to Mar 29, 2018
- Discretionary RAUM · $520,764 to $2.1MMar 7, 2018 to Mar 29, 2018
- Individual RAUM · unset to 2146466.0Mar 7, 2018 to Mar 29, 2018
- RAUM · $520,764 to $2.1MMar 7, 2018 to Mar 29, 2018
- Wrap assets (sponsor) · $520,764 to $2.1MMar 7, 2018 to Mar 29, 2018
- Wrap assets (sponsor) · $0 to $520,764Oct 12, 2017 to Oct 20, 2017
- Other offices · unset to 1.0Aug 30, 2017 to Oct 12, 2017
- Wrap assets (manager) · unset to 0.0Aug 30, 2017 to Oct 12, 2017
- Wrap assets (sponsor) · unset to 0.0Aug 30, 2017 to Oct 12, 2017
- Accounts · 605 to 1,418Feb 22, 2017 to Mar 31, 2017
- Advisory activities · 1 to 2Feb 22, 2017 to Mar 31, 2017
- BD registered reps · 0 to 4Feb 22, 2017 to Mar 31, 2017
- Employees · 20 to 42Feb 22, 2017 to Mar 31, 2017
- Financial planning clients · 0 to unsetFeb 22, 2017 to Mar 31, 2017
- State-registered IARs · 0 to 3Feb 22, 2017 to Mar 31, 2017
- Discretionary RAUM · $147,278 to $520,764Feb 22, 2017 to Mar 31, 2017
- RAUM · $147,278 to $520,764Feb 22, 2017 to Mar 31, 2017
- Advisory employees · 1 to 5Apr 4, 2016 to Jun 17, 2016
- Employees · 5 to 20Apr 4, 2016 to Jun 17, 2016
- Financial planning clients · More than 500 to 0Apr 4, 2016 to Jun 17, 2016
- Related adviser · false to trueApr 4, 2016 to Jun 17, 2016
- Related bank · false to trueApr 4, 2016 to Jun 17, 2016
- Related broker-dealer · false to trueApr 4, 2016 to Jun 17, 2016
- Accounts · 0 to 605Nov 9, 2015 to Mar 30, 2016
- Employees · 3 to 5Nov 9, 2015 to Mar 30, 2016
- Financial planning clients · unset to More than 500Nov 9, 2015 to Mar 30, 2016
- Discretionary RAUM · $0 to $147,278Nov 9, 2015 to Mar 30, 2016
- RAUM · $0 to $147,278Nov 9, 2015 to Mar 30, 2016
- Related broker-dealer · true to falseNov 9, 2015 to Mar 30, 2016
- Employees · 1 to 3Sep 8, 2015 to Oct 1, 2015
- Business name · HONEST ADVISORS, LLC to HONEST DOLLARJul 9, 2015 to Aug 25, 2015
- Employees · 2 to 1May 26, 2015 to Jul 9, 2015
- Related broker-dealer · false to trueFeb 18, 2015 to Mar 12, 2015
Signals
1 dated events
- Honest Dollar, Inc. filed its initial SEC registration (Form ADV)Feb 10, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026