DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Magnolia Lane Financial Advisors, LLC

Former SEC-registered adviserCRD 175098SEC 801-118318IAPD
Latest filing Jan 12, 2023
First filing on the tape Mar 27, 2015 · 9 filings
RAUM
$121M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$121M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
1
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$121M as of Jan 12, 2023
Feb 4, 2021$114M then
HNW client RAUM$119M as of Jan 12, 2023
Feb 4, 2021$114M then
State-registered IARs (5.B.3)1 as of Jan 12, 2023
Feb 4, 20211 then
Employees (5.A)1 as of Jan 12, 2023
Feb 4, 20212 then
Private funds: no history
RAUM -5.3% over the last fiscal yearIARs 1 to 1
Practice profile
derived from the filing of Jan 12, 2023; every figure names its basis
RAUM per advisor
$121MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.9MderivedHNW RAUM over HNW clients
Average account
$1.6MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-5.3%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
Custody
$19.1M, 7 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$119M99%
  • Individuals$1.1M0.9%
Individual clients
n/areported
HNW clients
31reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
74reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$19.1M for 7 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
none on the tape
    Every departureEvery arrival
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Matthew Eric Gerster · Managing Member & Chief Compliance Officercontrol
      since 04/2015 · owns 75% or more
    • Padmini Nunna · Chief Administrative Officercontrol
      since 02/2016 · owns 5% to 10%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 80 to 74
      Feb 14, 2022 to Jan 12, 2023
    • HNW clients · 32 to 31
      Feb 14, 2022 to Jan 12, 2023
    • Assets in custody · $21.5M to $19.1M
      Feb 14, 2022 to Jan 12, 2023
    • Employees · 2 to 1
      Feb 14, 2022 to Jan 12, 2023
    • Discretionary RAUM · $127M to $121M
      Feb 14, 2022 to Jan 12, 2023
    • HNW RAUM · $127M to $119M
      Feb 14, 2022 to Jan 12, 2023
    • Individual RAUM · $289,229 to $1.1M
      Feb 14, 2022 to Jan 12, 2023
    • RAUM · $127M to $121M
      Feb 14, 2022 to Jan 12, 2023
    • Accounts · 75 to 80
      Feb 4, 2021 to Feb 14, 2022
    • HNW clients · 28 to 32
      Feb 4, 2021 to Feb 14, 2022
    • Assets in custody · $27.4M to $21.5M
      Feb 4, 2021 to Feb 14, 2022
    • Financial planning clients · 0 to 1-10
      Feb 4, 2021 to Feb 14, 2022
    • Discretionary RAUM · $114M to $127M
      Feb 4, 2021 to Feb 14, 2022
    • HNW RAUM · $114M to $127M
      Feb 4, 2021 to Feb 14, 2022
    • Individual RAUM · $180,000 to $289,229
      Feb 4, 2021 to Feb 14, 2022
    • RAUM · $114M to $127M
      Feb 4, 2021 to Feb 14, 2022
    • Accounts · 69 to 75
      May 12, 2020 to Feb 4, 2021
    • HNW clients · 23 to 28
      May 12, 2020 to Feb 4, 2021
    • Assets in custody · unset to 27409309.0
      May 12, 2020 to Feb 4, 2021
    • Custody of client assets · false to true
      May 12, 2020 to Feb 4, 2021
    • Financial planning clients · 1-10 to 0
      May 12, 2020 to Feb 4, 2021
    • Discretionary RAUM · $113M to $114M
      May 12, 2020 to Feb 4, 2021
    • HNW RAUM · $112M to $114M
      May 12, 2020 to Feb 4, 2021
    • Individual RAUM · $466,458 to $180,000
      May 12, 2020 to Feb 4, 2021
    • RAUM · $113M to $114M
      May 12, 2020 to Feb 4, 2021
    • Accounts · 6 to 69
      Jul 21, 2015 to Feb 26, 2020
    • Advisory activities · 2 to 4
      Jul 21, 2015 to Feb 26, 2020
    • HNW clients · unset to 23.0
      Jul 21, 2015 to Feb 26, 2020
    • Employees · 1 to 2
      Jul 21, 2015 to Feb 26, 2020
    • Financial planning clients · unset to 1-10
      Jul 21, 2015 to Feb 26, 2020
    • HQ city · RIVERSIDE to unset
      Jul 21, 2015 to Feb 26, 2020
    • HQ state · CT to unset
      Jul 21, 2015 to Feb 26, 2020
    • Other offices · unset to 0.0
      Jul 21, 2015 to Feb 26, 2020
    • Discretionary RAUM · $18.3M to $113M
      Jul 21, 2015 to Feb 26, 2020
    • HNW RAUM · unset to 112170021.0
      Jul 21, 2015 to Feb 26, 2020
    • Individual RAUM · unset to 466458.0
      Jul 21, 2015 to Feb 26, 2020
    • RAUM · $18.3M to $113M
      Jul 21, 2015 to Feb 26, 2020
    • Accounts · 0 to 6
      Apr 13, 2015 to Jun 29, 2015
    • State-registered IARs · 0 to 1
      Apr 13, 2015 to Jun 29, 2015
    • Discretionary RAUM · $0 to $18.3M
      Apr 13, 2015 to Jun 29, 2015
    Signals
    3 dated events
    • Eric Matthew Gerster left Magnolia Lane Financial Advisors, Llc for Alphacore Capital Llc (registered 2023-01-06)
      Feb 9, 2023 · Advisor changed firm · fact
    • Padmini Nunna (Chief Administrative Officer) appeared on Schedule A of Magnolia Lane Financial Advisors, Llc
      Feb 26, 2020 · Control person joined · fact
    • Magnolia Lane Financial Advisors, Llc filed its initial SEC registration (Form ADV)
      Mar 27, 2015 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026