DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Upfront Ventures
Legal name Upfront Ventures Management, LLC
Latest filing Mar 31, 2026
First filing on the tape Oct 25, 2021 · 10 filings
SEC status approved since Nov 24, 2021
RAUM
$3.4B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
22
8 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
25
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$3.4B as of Mar 31, 2026
Mar 31, 2022$3.3B then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 31, 2026
Mar 31, 20220 then
Employees (5.A)22 as of Mar 31, 2026
Mar 31, 202226 then
Private funds25 as of Mar 31, 2026
Mar 31, 202219 then
RAUM +1.7% over the last fiscal year+9.6% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $135MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- unknownderivedItem 5.A over advisors
- Advisors per office
- unknownderived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +1.7%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, performance-basedreportedItem 5.E
- Advisory activities
- portfolio management for pooled vehiclesreportedItem 5.G
- Custody
- $2.7B, 25 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
- an independent public accountant performs a surprise examination (9.C.1)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pooled investment vehicles$3.4B100%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 25reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $2.7B for 25 clientsreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
21 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Upfront Vi, L.P. | Venture Capital Fund | $583M | 59 | Mar 30, 2018 |
| Upfront V, L.P. | Venture Capital Fund | $435M | 40 | Apr 20, 2015 |
| Upfront III, L.P. | Venture Capital Fund | $342M | 35 | Mar 30, 2012 |
| Upfront IV, L.P. | Venture Capital Fund | $296M | 40 | Mar 30, 2012 |
| Upfront Continuation Fund I, L.P. | Venture Capital Fund | $176M | 3 | Mar 31, 2022 |
| Upfront Growth III, L.P. | Venture Capital Fund | $105M | 28 | Mar 30, 2020 |
| Upfront Vii, L.P. | Venture Capital Fund | $93.2M | 52 | Apr 1, 2021 |
| Upfront IV Ancillary, L.P. | Venture Capital Fund | $83.3M | 20 | Mar 31, 2017 |
| Upfront Growth I, L.P. | Venture Capital Fund | $65.2M | 14 | Apr 20, 2015 |
| Upfront Growth II, L.P. | Venture Capital Fund | $54.8M | 18 | Mar 30, 2018 |
| 2016 Nimbus, L.P. | Venture Capital Fund | $44.9M | 6 | Mar 29, 2016 |
| Upfront Growth III Co-Invest, L.P. | Venture Capital Fund | $12.1M | 2 | Mar 30, 2020 |
| Upfront III Investors, L.P. | Venture Capital Fund | $10.0M | 2 | Mar 30, 2012 |
| Community Fund I, LLCno longer reported | Venture Capital Fund | $6.0M | 1 | Mar 30, 2020 |
| Upfront III Partners, L.P. | Venture Capital Fund | $5.4M | 17 | Mar 30, 2012 |
| Upfront Vi Partners, L.P. | Venture Capital Fund | $5.2M | 12 | Mar 30, 2019 |
| Blizzard 22, L.P. | Venture Capital Fund | $2.9M | 1 | Mar 29, 2023 |
| Upfront Vii Partners L.P. | Venture Capital Fund | $2.8M | 3 | Oct 25, 2021 |
| Upfront Viii, L.P. | Venture Capital Fund | $0 | 22 | Mar 26, 2024 |
| Upfront Secondary I, L.P. | Venture Capital Fund | $0 | 1 | Mar 26, 2024 |
| Upfront Growth IV, L.P. | Venture Capital Fund | $0 | 8 | Mar 26, 2024 |
Owners and control persons
Schedule A and B, latest filing
- Stuart J Lander · Chief Compliance Officercontrolsince 10/2021 · owns 10% to 25%
- Nmn Nina Sen · Chief Financial Officercontrolsince 07/2023 · owns less than 5%
- Nmn Mark Suster · Member/Managercontrolsince 12/2014 · owns 75% or more
Related persons
Schedule D 7.A
- Upfront Continuation Gp I, LLCpooled vehicle sponsory
- Upfront Gp III, L.P.pooled vehicle sponsorn
- Upfront Gp IV, L.P.pooled vehicle sponsorn
- Upfront Gp V, LLCpooled vehicle sponsory
- Upfront Gp Vi, LLCpooled vehicle sponsory
- Upfront Gp Vii, LLCpooled vehicle sponsorn
- Upfront Gp Viii, LLCpooled vehicle sponsory
- Upfront Growth Gp I, LLCpooled vehicle sponsory
- Upfront Growth Gp II, LLCpooled vehicle sponsory
- Upfront Growth Gp III, LLCpooled vehicle sponsory
- Upfront Growth Gp IV, LLCpooled vehicle sponsory
- Upfront IV Ancillary Gp, LLCpooled vehicle sponsory
- Upfront Secondary I Gp, LLCpooled vehicle sponsory
Offices
Schedule D 1.F, the 25 largest
- San Francisco, CA5 employees
What changed
consecutive filings, newest first
- Accounts · 21 to 25Mar 31, 2025 to Mar 31, 2026
- Advisory employees · 12 to 8Mar 31, 2025 to Mar 31, 2026
- Pooled vehicle clients · 21 to 25Mar 31, 2025 to Mar 31, 2026
- Assets in custody · $3.3B to $2.7BMar 31, 2025 to Mar 31, 2026
- Employees · 26 to 22Mar 31, 2025 to Mar 31, 2026
- HQ city · SANTA MONICA to LOS ANGELESMar 31, 2025 to Mar 31, 2026
- Private funds · 23 to 25Mar 31, 2025 to Mar 31, 2026
- Discretionary RAUM · $3.3B to $3.4BMar 31, 2025 to Mar 31, 2026
- Pooled vehicle RAUM · $3.3B to $3.4BMar 31, 2025 to Mar 31, 2026
- RAUM · $3.3B to $3.4BMar 31, 2025 to Mar 31, 2026
- Related adviser · true to falseMar 31, 2025 to Mar 31, 2026
- Accounts · 20 to 21Mar 26, 2024 to Mar 31, 2025
- Advisory employees · 16 to 12Mar 26, 2024 to Mar 31, 2025
- Pooled vehicle clients · 20 to 21Mar 26, 2024 to Mar 31, 2025
- Assets in custody · $2.6B to $3.3BMar 26, 2024 to Mar 31, 2025
- Employees · 30 to 26Mar 26, 2024 to Mar 31, 2025
- Financial planning clients · 0 to 0Mar 26, 2024 to Mar 31, 2025
- Other offices · 1 to 0Mar 26, 2024 to Mar 31, 2025
- Private funds · 20 to 23Mar 26, 2024 to Mar 31, 2025
- Discretionary RAUM · $2.7B to $3.3BMar 26, 2024 to Mar 31, 2025
- Pooled vehicle RAUM · $2.7B to $3.3BMar 26, 2024 to Mar 31, 2025
- RAUM · $2.7B to $3.3BMar 26, 2024 to Mar 31, 2025
- Accounts · 17 to 20Jul 14, 2023 to Mar 26, 2024
- Advisory employees · 18 to 16Jul 14, 2023 to Mar 26, 2024
- Pooled vehicle clients · 17 to 20Jul 14, 2023 to Mar 26, 2024
- Employees · 33 to 30Jul 14, 2023 to Mar 26, 2024
- Other offices · 0 to 1Jul 14, 2023 to Mar 26, 2024
- Private funds · 17 to 20Jul 14, 2023 to Mar 26, 2024
- Discretionary RAUM · $2.6B to $2.7BJul 14, 2023 to Mar 26, 2024
- Pooled vehicle RAUM · $2.6B to $2.7BJul 14, 2023 to Mar 26, 2024
- RAUM · $2.6B to $2.7BJul 14, 2023 to Mar 26, 2024
- Accounts · 16 to 17Sep 16, 2022 to Mar 29, 2023
- Advisory employees · 17 to 18Sep 16, 2022 to Mar 29, 2023
- Pooled vehicle clients · 16 to 17Sep 16, 2022 to Mar 29, 2023
- Assets in custody · $3.3B to $2.6BSep 16, 2022 to Mar 29, 2023
- Employees · 26 to 33Sep 16, 2022 to Mar 29, 2023
- Private funds · 16 to 17Sep 16, 2022 to Mar 29, 2023
- Discretionary RAUM · $3.3B to $2.6BSep 16, 2022 to Mar 29, 2023
- Pooled vehicle RAUM · $3.3B to $2.6BSep 16, 2022 to Mar 29, 2023
- RAUM · $3.3B to $2.6BSep 16, 2022 to Mar 29, 2023
Signals
9 dated events
- Nmn Nina Sen (Chief Financial Officer) appeared on Schedule A of Upfront VenturesJul 14, 2023 · Control person joined · fact
- Ann Bette Armstrong (Interim Chief Financial Officer) no longer on Schedule A of Upfront Ventures (listed 2023-04-14, absent 2023-07-14)Jul 14, 2023 · Control person left · inference
- Ann Bette Armstrong (Interim Chief Financial Officer) appeared on Schedule A of Upfront VenturesApr 14, 2023 · Control person joined · fact
- Mullins Dana Kibler (Chief Financial Officer) no longer on Schedule A of Upfront Ventures (listed 2023-03-29, absent 2023-04-14)Apr 14, 2023 · Control person left · inference
- Mullins Dana Kibler (Chief Financial Officer) appeared on Schedule A of Upfront VenturesMar 31, 2022 · Control person joined · fact
- Bernard Yves Sisteron (Member/Manager) no longer on Schedule A of Upfront Ventures (listed 2021-11-02, absent 2022-03-31)Mar 31, 2022 · Control person left · inference
- Edward Steven Lebow (Shareholder (Grp Management Services Corp.)) no longer on Schedule A of Upfront Ventures (listed 2021-10-25, absent 2021-11-02)Nov 2, 2021 · Control person left · inference
- Michael Donahue (Co-Trustee) no longer on Schedule A of Upfront Ventures (listed 2021-10-25, absent 2021-11-02)Nov 2, 2021 · Control person left · inference
- Upfront Ventures filed its initial SEC registration (Form ADV)Oct 25, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- Upfront Ventures · Venture Capitalshared crd · organization
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/UPFRONT-VENTURESreportedpublic record, Form ADV, Sep 18, 2026
- Website
- UPFRONT.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 310-785-5100reportedpublic record, Form ADV, Mar 31, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026