DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

T.R.U.E. Coastal Capital, LLC

Independent wealth managerSavannah, GeorgiaCRD 281556SEC 801-134913websiteIAPD
Latest filing Mar 25, 2026
First filing on the tape Mar 28, 2025 · 3 filings
SEC status approved since Apr 29, 2025
RAUM
$124M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$124M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$62.1M
derived; firm RAUM over IAPD count
Employees
4
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
3 filings and snapshots on the tape
RAUM$124M as of Mar 25, 2026
Mar 28, 2025$109M then
HNW client RAUM$72.4M as of Mar 25, 2026
Mar 28, 2025$65.9M then
State-registered IARs (5.B.3)2 as of Mar 25, 2026
Mar 28, 20252 then
Employees (5.A)4 as of Mar 25, 2026
Mar 28, 20254 then
Private funds: no history
RAUM +14% over the last fiscal yearIARs 2 to 2
Practice profile
derived from the filing of Mar 25, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$62.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
78derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.4MderivedHNW RAUM over HNW clients
Average account
$298,340derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
1.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+14%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-11%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Custody
$20.3M, 55 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$72.4M58%
  • Individuals$51.7M42%
Individual clients
106reported
HNW clients
50reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
416reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$20.3M for 55 clientsreported
Compensation
% of AUMreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Samuel M HubbardChartered Financial AnalystSavannah, GaDec 11, 201525 y1
Michael RossSavannah, GaNov 16, 202314 y5
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • M Samuel Hubbard · Chief Executive Officer/Chief Compliance Officercontrol
      since 09/2015 · owns less than 5%
    • D Michael Ross · Chief Financial Officer/Chief Investment Officercontrol
      since 10/2023 · owns less than 5%
    Entity owners
    • Salt Marsh Capital, LLC · Owner
      direct · owns 50% to 75%
    • T.R.U.E. Financial Guides, Inc. · Owner
      direct · owns 50% to 75%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Savannah, Ga · principal200
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • custody status changedChange between filings · filing Mar 25, 2026
      custody of client assets (Item 9.A): no on the filing of 2025-11-09, yes on the filing of 2026-03-25
      peers: independent wealth managers, $100M to $500M (5,676)
    How anomalies are measured
    What changed
    consecutive filings, newest first
    • Accounts · 360 to 416
      Nov 9, 2025 to Mar 25, 2026
    • HNW clients · 56 to 50
      Nov 9, 2025 to Mar 25, 2026
    • Individual clients · 120 to 106
      Nov 9, 2025 to Mar 25, 2026
    • Assets in custody · unset to 20275197.0
      Nov 9, 2025 to Mar 25, 2026
    • Custody of client assets · false to true
      Nov 9, 2025 to Mar 25, 2026
    • Discretionary RAUM · $109M to $124M
      Nov 9, 2025 to Mar 25, 2026
    • HNW RAUM · $65.9M to $72.4M
      Nov 9, 2025 to Mar 25, 2026
    • Individual RAUM · $43.3M to $51.7M
      Nov 9, 2025 to Mar 25, 2026
    • RAUM · $109M to $124M
      Nov 9, 2025 to Mar 25, 2026
    • Financial planning clients · 0 to 0
      Mar 28, 2025 to Nov 9, 2025
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    melissa@truecoastalcapital.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business email
    sam@truecoastalcapital.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    912-225-0836reportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    585-278-1002reportedpublished by the firm, firm site, Sep 16, 2026
    Firm profile
    linkedin.com/company/t-r-u-e-financial-guide-transparent-resreportedpublic record, Form ADV, Sep 18, 2026
    Website
    TRUECOASTALCAPITAL.COMreportedpublic record, Form ADV, Sep 18, 2026
    Principal office phone
    912-234-3657reportedpublic record, Form ADV, Mar 25, 2026
    Team page
    TRUECOASTALCAPITAL.COM/our-teamreportedpublished by the firm, firm site, Sep 16, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $62.1Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026