DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
T••• L••• F•••••••• A•••••••
Wealth manager with institutional or fund businessSan Francisco, CaliforniaCRD 281870SEC 801-114179websiteIAPD
Legal name T••• L••• F•••••••• A•••••••• L••
Latest filing Mar 30, 2026
First filing on the tape Oct 19, 2015 · 28 filings
SEC status approved since Oct 24, 2018
RAUM
$1.9B
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
22%
$414M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$314M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$1.9B as of Mar 30, 2026
May 2, 2016$8.9M then
HNW client RAUM$117M as of Mar 30, 2026
Mar 31, 2021$19.2M then
State-registered IARs (5.B.3)5 as of Mar 30, 2026
May 2, 20162 then
Employees (5.A)7 as of Mar 30, 2026
May 2, 20162 then
Private funds: no history
RAUM +40% over the last fiscal year+22% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
- RAUM per advisor
- $314MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 207derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.4MderivedHNW RAUM over HNW clients
- Average account
- $1.3MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 0.9derived7 offices incl. principal (1.F.5)
- RAUM growth, one year
- +40%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +38%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- a related person has custody of client cash (9.B.1.a)
- an independent public accountant performs a surprise examination (9.C.1)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Corporations and businesses$1.5B78%
- Individuals$297M16%
- High-net-worth individuals$117M6.2%
- Individual clients
- 1,208reported
- HNW clients
- 34reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 1,461reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.22 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| P•••• J••••• W••• | San Francisco, Ca | Feb 14, 2019 | 13 y | 1 |
| E•••••••• M••••••• M•••• | San Francisco, Ca | Jan 4, 2022 | 30 y | 2 |
| B•••• J•••••• K•••••••••Chartered Financial Analyst | San Francisco, Ca | Feb 16, 2022 | 22 y | 1 |
| S•••• W•••••• P••••• | Fairfield, Ct | Feb 28, 2022 | 16 y | 0 |
| R•••• G••••• C•••••• | San Francisco, Ca | Feb 17, 2023 | 10 y | 2 |
| J•••• T••••• W•••••••• | San Francisco, Ca | Apr 21, 2026 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- G••••• E••••• G••••••• to J••• F••••••Feb 16, 2023 · Other
Joined, latest
- R•••• G••••• C•••••• from A• W•••••Feb 17, 2023 · Other
- B•••• J•••••• K••••••••• from B•• F•••••••• A•••••••Feb 16, 2022 · Other
- E•••••••• M••••••• M•••• from A••••••••• L••Jan 4, 2022 · Other
- P•••• J••••• W••• from B•• F•••••••• A•••••••Feb 14, 2019 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- P•••••• S••••• W•••••• · Managing Directorcontrolsince 01/2022 · owns less than 5%
- R••••••• J••••••• W•••• · Vp, Gc And Ccocontrolsince 03/2020 · owns less than 5%
- S••••••••• K••• H••••• · Managing Member Ccocontrolsince 02/2013 · owns 5% to 10%
Entity owners
- T••• L••• F•••••••• I•• · Managing Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Francisco, Ca · principal | 6 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Littleton, CO1 employees
- , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Mar 30, 2026R••••••• J••••••• W•••• (VP, GC AND CCO) left Schedule A between the filings of 2022-03-30 and 2026-03-30peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 1,065 to 1,461Mar 18, 2025 to Mar 30, 2026
- Corporate clients · 166 to 219Mar 18, 2025 to Mar 30, 2026
- HNW clients · 22 to 34Mar 18, 2025 to Mar 30, 2026
- Individual clients · 877 to 1,208Mar 18, 2025 to Mar 30, 2026
- Discretionary RAUM · $1.3B to $1.8BMar 18, 2025 to Mar 30, 2026
- HNW RAUM · $73.7M to $117MMar 18, 2025 to Mar 30, 2026
- Individual RAUM · $217M to $297MMar 18, 2025 to Mar 30, 2026
- Non-discretionary RAUM · $86.8M to $68.1MMar 18, 2025 to Mar 30, 2026
- RAUM · $1.3B to $1.9BMar 18, 2025 to Mar 30, 2026
- Accounts · 981 to 1,065Mar 29, 2024 to Mar 18, 2025
- Corporate clients · 149 to 166Mar 29, 2024 to Mar 18, 2025
- HNW clients · 15 to 22Mar 29, 2024 to Mar 18, 2025
- Individual clients · 817 to 877Mar 29, 2024 to Mar 18, 2025
- Employees · 8 to 7Mar 29, 2024 to Mar 18, 2025
- Financial planning clients · 0 to 0Mar 29, 2024 to Mar 18, 2025
- Discretionary RAUM · $1.1B to $1.3BMar 29, 2024 to Mar 18, 2025
- HNW RAUM · $57.7M to $73.7MMar 29, 2024 to Mar 18, 2025
- Individual RAUM · $180M to $217MMar 29, 2024 to Mar 18, 2025
- Non-discretionary RAUM · $77.0M to $86.8MMar 29, 2024 to Mar 18, 2025
- RAUM · $1.1B to $1.3BMar 29, 2024 to Mar 18, 2025
- Accounts · 1,091 to 981Mar 31, 2023 to Mar 29, 2024
- Corporate clients · 106 to 149Mar 31, 2023 to Mar 29, 2024
- HNW clients · 12 to 15Mar 31, 2023 to Mar 29, 2024
- Individual clients · 973 to 817Mar 31, 2023 to Mar 29, 2024
- Discretionary RAUM · $952M to $1.1BMar 31, 2023 to Mar 29, 2024
- HNW RAUM · $37.2M to $57.7MMar 31, 2023 to Mar 29, 2024
- Individual RAUM · $153M to $180MMar 31, 2023 to Mar 29, 2024
- Non-discretionary RAUM · $81.1M to $77.0MMar 31, 2023 to Mar 29, 2024
- RAUM · $1.0B to $1.1BMar 31, 2023 to Mar 29, 2024
- Accounts · 882 to 1,091Feb 15, 2023 to Mar 31, 2023
- Charity clients · unset to 0.0Feb 15, 2023 to Mar 31, 2023
- Corporate clients · 100 to 106Feb 15, 2023 to Mar 31, 2023
- HNW clients · 8 to 12Feb 15, 2023 to Mar 31, 2023
- Individual clients · 774 to 973Feb 15, 2023 to Mar 31, 2023
- Pension plan clients · unset to 0.0Feb 15, 2023 to Mar 31, 2023
- Pooled vehicle clients · unset to 0.0Feb 15, 2023 to Mar 31, 2023
- Discretionary RAUM · $910M to $952MFeb 15, 2023 to Mar 31, 2023
- HNW RAUM · $31.0M to $37.2MFeb 15, 2023 to Mar 31, 2023
- Individual RAUM · $143M to $153MFeb 15, 2023 to Mar 31, 2023
- Non-discretionary RAUM · $86.8M to $81.1MFeb 15, 2023 to Mar 31, 2023
Signals
17 dated events
- T••• L••• F•••••••• A••••••• reported RAUM $1.9B, up 40% from $1.3B (2025-03-18 to 2026-03-30)Mar 30, 2026 · RAUM change · derived
- Edward George Guerrero (Principal) no longer on Schedule A of T••• L••• F•••••••• A••••••• (listed 2023-02-15, absent 2023-03-31)Mar 31, 2023 · Control person left · inference
- G••••• E••••• G••••••• left T••• L••• F•••••••• A••••••• for J••• F•••••• (registered 2023-09-29)Feb 16, 2023 · Advisor changed firm · fact
- T••• L••• F•••••••• A••••••• reported 6 offices beyond its principal office, up from 1 (2022-03-30 to 2022-05-31)May 31, 2022 · Office count change · derived
- Christie Claire Mcdonnell (Coo) no longer on Schedule A of T••• L••• F•••••••• A••••••• (listed 2022-02-08, absent 2022-03-30)Mar 30, 2022 · Control person left · inference
- George Shehata (Vp, Investment Advisory) no longer on Schedule A of T••• L••• F•••••••• A••••••• (listed 2022-02-08, absent 2022-03-30)Mar 30, 2022 · Control person left · inference
- William Scott Parker (Managing Director) appeared on Schedule A of T••• L••• F•••••••• A•••••••Mar 30, 2022 · Control person joined · fact
- T••• L••• F•••••••• A••••••• reported RAUM $726.2M, up 53% from $473.2M (2020-07-02 to 2021-03-31)Mar 31, 2021 · RAUM change · derived
- George Shehata (Vp, Investment Advisory) appeared on Schedule A of T••• L••• F•••••••• A•••••••Mar 31, 2021 · Control person joined · fact
- T••• L••• F•••••••• A••••••• reported RAUM $430.2M, up 100% from $215.4M (2020-03-27 to 2020-04-08)Apr 8, 2020 · RAUM change · derived
- T••• L••• F•••••••• A••••••• reported RAUM $215.4M, up 105% from $105.2M (2019-07-01 to 2020-03-27)Mar 27, 2020 · RAUM change · derived
- Heather Hagerman (Cco) no longer on Schedule A of T••• L••• F•••••••• A••••••• (listed 2019-07-01, absent 2020-03-27)Mar 27, 2020 · Control person left · inference
- J•••••• R•••••• (Cco) appeared on Schedule A of T••• L••• F•••••••• A•••••••Mar 27, 2020 · Control person joined · fact
- A Carol Aguada-Hallberg (Cco) no longer on Schedule A of T••• L••• F•••••••• A••••••• (listed 2019-06-02, absent 2019-06-20)Jun 20, 2019 · Control person left · inference
- Heather Hagerman (Cco) appeared on Schedule A of T••• L••• F•••••••• A•••••••Jun 20, 2019 · Control person joined · fact
- Christie Claire Mcdonnell (Coo) appeared on Schedule A of T••• L••• F•••••••• A•••••••Mar 29, 2019 · Control person joined · fact
- T••• L••• F•••••••• A••••••• filed its initial SEC registration (Form ADV)Oct 19, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- support@truelinkfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- cards@truelinkfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 800-299-7646reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 844-904-6515reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 877-264-8783reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- truelinkfinancial.com/investment-managementreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 855-435-5140reportedpublic record, Form ADV, Mar 30, 2026
- Contact form
- truelinkfinancial.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- truelinkfinancial.com/about-us/leadershipreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Wealth manager with institutional or fund businessderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $314Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026