DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P••••••• W••••• S••••••• I•••

Independent wealth managerSouth Ogden, UtahCRD 288620SEC 801-119303websiteIAPD
Latest filing Mar 18, 2026
First filing on the tape Jul 17, 2020 · 31 filings
SEC status approved since Aug 17, 2020
RAUM
$529M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
93%
$489M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$132M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$529M as of Mar 18, 2026
Mar 16, 2021$247M then
HNW client RAUM$326M as of Mar 18, 2026
Mar 16, 2021$186M then
State-registered IARs (5.B.3)4 as of Mar 18, 2026
Mar 16, 20215 then
Employees (5.A)6 as of Mar 18, 2026
Mar 16, 20216 then
Private funds: no history
RAUM +14% over the last fiscal year+20% a year over threeIARs 5 to 4
Practice profile
derived from the filing of Mar 18, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$132MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
111derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$6.0MderivedHNW RAUM over HNW clients
Average account
$288,035derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
3.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+14%derivedbetween the last two annual amendments
Advisor growth, one year
-20%derivedItem 5.B.3 between annual amendments
Client growth, one year
+6.7%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$326M62%
  • Individuals$163M31%
  • Corporations and businesses$18.7M3.5%
  • Charitable organizations$13.5M2.6%
  • Pension and profit-sharing plans$7.3M1.4%
Individual clients
391reported
HNW clients
54reported
Pension plan clients
1reported
Charitable clients
1reported
Accounts
1,835reported
Financial planning clients
11-25reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.93 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
S•••• R••••• P•••••••South Ogden, UtSep 29, 202016 y1
B•••• C••• P•••••••Certified Financial PlannerSouth Ogden, UtSep 29, 202029 y3
C••• S• P•••••••South Ogden, UtJun 6, 202210 y0
M••••••• J••• P•••South Ogden, UtMay 31, 202411 y2
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • P•••••••• B••••• C••• · Ceo, Ccocontrol
    since 07/2009 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
South Ogden, Ut · principal400
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 1,604 to 1,835
    May 28, 2025 to Mar 18, 2026
  • Advisory employees · 5 to 4
    May 28, 2025 to Mar 18, 2026
  • Corporate clients · 5 to 6
    May 28, 2025 to Mar 18, 2026
  • HNW clients · 47 to 54
    May 28, 2025 to Mar 18, 2026
  • Individual clients · 370 to 391
    May 28, 2025 to Mar 18, 2026
  • Employees · 7 to 6
    May 28, 2025 to Mar 18, 2026
  • State-registered IARs · 5 to 4
    May 28, 2025 to Mar 18, 2026
  • Discretionary RAUM · $463M to $529M
    May 28, 2025 to Mar 18, 2026
  • HNW RAUM · $276M to $326M
    May 28, 2025 to Mar 18, 2026
  • Individual RAUM · $153M to $163M
    May 28, 2025 to Mar 18, 2026
  • Pension RAUM · $6.4M to $7.3M
    May 28, 2025 to Mar 18, 2026
  • RAUM · $463M to $529M
    May 28, 2025 to Mar 18, 2026
  • Financial planning clients · 11-25 to 11-25
    Mar 11, 2025 to May 28, 2025
  • Accounts · 391 to 1,604
    Nov 27, 2024 to Mar 11, 2025
  • Charity clients · 2 to 1
    Nov 27, 2024 to Mar 11, 2025
  • Corporate clients · 0 to 5
    Nov 27, 2024 to Mar 11, 2025
  • HNW clients · 13 to 47
    Nov 27, 2024 to Mar 11, 2025
  • Individual clients · 377 to 370
    Nov 27, 2024 to Mar 11, 2025
  • Pension plan clients · 0 to 1
    Nov 27, 2024 to Mar 11, 2025
  • Discretionary RAUM · $389M to $463M
    Nov 27, 2024 to Mar 11, 2025
  • HNW RAUM · $167M to $276M
    Nov 27, 2024 to Mar 11, 2025
  • Individual RAUM · $221M to $153M
    Nov 27, 2024 to Mar 11, 2025
  • Non-discretionary RAUM · $5.3M to $0
    Nov 27, 2024 to Mar 11, 2025
  • Pension RAUM · $0 to $6.4M
    Nov 27, 2024 to Mar 11, 2025
  • RAUM · $394M to $463M
    Nov 27, 2024 to Mar 11, 2025
  • Advisory employees · 6 to 5
    Sep 23, 2024 to Oct 16, 2024
  • Employees · 8 to 7
    Sep 23, 2024 to Oct 16, 2024
  • State-registered IARs · 6 to 5
    Sep 23, 2024 to Oct 16, 2024
  • Other offices · 1 to 0
    Sep 23, 2024 to Oct 16, 2024
  • Advisory employees · 5 to 6
    Jun 14, 2024 to Sep 23, 2024
  • Employees · 7 to 8
    Jun 14, 2024 to Sep 23, 2024
  • State-registered IARs · 5 to 6
    Jun 14, 2024 to Sep 23, 2024
  • Advisory employees · 3 to 5
    Jan 26, 2024 to Jun 3, 2024
  • Employees · 5 to 7
    Jan 26, 2024 to Jun 3, 2024
  • State-registered IARs · 3 to 5
    Jan 26, 2024 to Jun 3, 2024
  • Accounts · 364 to 391
    Oct 26, 2023 to Jan 26, 2024
  • HNW clients · 12 to 13
    Oct 26, 2023 to Jan 26, 2024
  • Individual clients · 350 to 377
    Oct 26, 2023 to Jan 26, 2024
  • Discretionary RAUM · $306M to $389M
    Oct 26, 2023 to Jan 26, 2024
  • HNW RAUM · $130M to $167M
    Oct 26, 2023 to Jan 26, 2024
Signals
1 dated events
  • P••••••• W••••• S••••••• I••• filed its initial SEC registration (Form ADV)
    Jul 17, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
801-475-4002reportedpublished by the firm, firm site, Sep 15, 2026
Website
petersonws.comreportedpublic record, Form ADV, Sep 19, 2026
Principal office phone
801-475-4002reportedpublic record, Form ADV, Mar 18, 2026
Contact form
petersonws.com/pages/contact-2reportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$132Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026