DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Carolina Wealth Advisors

Independent wealth managerMyrtle Beach, South CarolinaCRD 288837SEC 801-119040websiteIAPD
Legal name Carolina Wealth Advisors, LLC
Latest filing Mar 25, 2026
First filing on the tape Jun 11, 2020 · 14 filings
SEC status approved since Jul 29, 2020
RAUM
$313M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
98%
$307M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$78.4M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$313M as of Mar 25, 2026
Mar 31, 2021$160M then
HNW client RAUM$207M as of Mar 25, 2026
Mar 31, 2021$72.7M then
State-registered IARs (5.B.3)4 as of Mar 25, 2026
Mar 31, 20213 then
Employees (5.A)6 as of Mar 25, 2026
Mar 31, 20214 then
Private funds: no history
RAUM +5.3% over the last fiscal year+10% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 25, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$78.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
147derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.6MderivedHNW RAUM over HNW clients
Average account
$196,993derivedRAUM over accounts (5.F.2.f)
Discretionary
98%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+5.3%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+12%derived
Compensation
percentage of assets, hourlyreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$207M66%
  • Individuals$99.5M32%
  • Corporations and businesses$6.7M2.1%
  • Charitable organizations$1,8180.0%
Individual clients
459reported
HNW clients
128reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
1,591reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=4.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Lee Christy Horlacher · Chief Compliance Officercontrol
        since 05/2017 · owns less than 5%
      • Radcliff Matthew Lowery · Cfocontrol
        since 05/2017 · owns less than 5%
      • David Christopher St. John · Ceocontrol
        since 05/2017 · owns less than 5%
      • Lee Christy Horlacher · Membercontrol
        since 05/2019 · owns 75% or more of Sweet Bailey, LLC
      • Radcliff Matthew Lowery · Membercontrol
        since 08/2008 · owns 75% or more of M Radcliff Lowery Cpa LLC
      • David Christopher St. John · Shareholdercontrol
        since 09/2004 · owns 75% or more of Rpwcm, Inc.
      Entity owners
      • M Radcliff Lowery Cpa LLC · Member
        direct · owns 25% to 50%
      • Rpwcm, Inc. · Member
        direct · owns 50% to 75%
      • Sweet Bailey, LLC · Member
        direct · owns 10% to 25%
      Related persons
      Schedule D 7.A
      • M. Radcliff Lowery Cpa LLC
        insurancey
      Advisers that list Carolina Wealth Advisors as a related person
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Myrtle Beach, Sc · principal400
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Accounts · 1,382 to 1,591
        Mar 25, 2025 to Mar 25, 2026
      • HNW clients · 117 to 128
        Mar 25, 2025 to Mar 25, 2026
      • Individual clients · 405 to 459
        Mar 25, 2025 to Mar 25, 2026
      • Discretionary RAUM · $294M to $308M
        Mar 25, 2025 to Mar 25, 2026
      • HNW RAUM · $194M to $207M
        Mar 25, 2025 to Mar 25, 2026
      • Individual RAUM · $98.7M to $99.5M
        Mar 25, 2025 to Mar 25, 2026
      • Non-discretionary RAUM · $3.9M to $5.0M
        Mar 25, 2025 to Mar 25, 2026
      • RAUM · $298M to $313M
        Mar 25, 2025 to Mar 25, 2026
      • HNW clients · 107 to 117
        Mar 26, 2024 to Mar 25, 2025
      • Individual clients · 421 to 405
        Mar 26, 2024 to Mar 25, 2025
      • Financial planning clients · 0 to 0
        Mar 26, 2024 to Mar 25, 2025
      • Discretionary RAUM · $274M to $294M
        Mar 26, 2024 to Mar 25, 2025
      • HNW RAUM · $171M to $194M
        Mar 26, 2024 to Mar 25, 2025
      • Individual RAUM · $102M to $98.7M
        Mar 26, 2024 to Mar 25, 2025
      • Non-discretionary RAUM · $3.7M to $3.9M
        Mar 26, 2024 to Mar 25, 2025
      • RAUM · $278M to $298M
        Mar 26, 2024 to Mar 25, 2025
      • Accounts · 1,248 to 1,382
        Mar 21, 2023 to Mar 26, 2024
      • Corporate clients · unset to 9.0
        Mar 21, 2023 to Mar 26, 2024
      • HNW clients · 87 to 107
        Mar 21, 2023 to Mar 26, 2024
      • Individual clients · 405 to 421
        Mar 21, 2023 to Mar 26, 2024
      • Discretionary RAUM · $233M to $274M
        Mar 21, 2023 to Mar 26, 2024
      • HNW RAUM · $127M to $171M
        Mar 21, 2023 to Mar 26, 2024
      • Individual RAUM · $105M to $102M
        Mar 21, 2023 to Mar 26, 2024
      • Non-discretionary RAUM · $1.6M to $3.7M
        Mar 21, 2023 to Mar 26, 2024
      • RAUM · $235M to $278M
        Mar 21, 2023 to Mar 26, 2024
      • Accounts · 1,031 to 1,248
        Oct 24, 2022 to Mar 21, 2023
      • Advisory employees · 3 to 4
        Oct 24, 2022 to Mar 21, 2023
      • BD registered reps · 3 to 4
        Oct 24, 2022 to Mar 21, 2023
      • HNW clients · 83 to 87
        Oct 24, 2022 to Mar 21, 2023
      • Individual clients · 346 to 405
        Oct 24, 2022 to Mar 21, 2023
      • Employees · 5 to 6
        Oct 24, 2022 to Mar 21, 2023
      • Insurance-licensed employees · 3 to 4
        Oct 24, 2022 to Mar 21, 2023
      • State-registered IARs · 3 to 4
        Oct 24, 2022 to Mar 21, 2023
      • Discretionary RAUM · $200M to $233M
        Oct 24, 2022 to Mar 21, 2023
      • HNW RAUM · $113M to $127M
        Oct 24, 2022 to Mar 21, 2023
      • Individual RAUM · $83.3M to $105M
        Oct 24, 2022 to Mar 21, 2023
      • Non-discretionary RAUM · $832,929 to $1.6M
        Oct 24, 2022 to Mar 21, 2023
      • RAUM · $201M to $235M
        Oct 24, 2022 to Mar 21, 2023
      • Accounts · 899 to 1,031
        Nov 11, 2021 to Mar 10, 2022
      • HNW clients · 60 to 83
        Nov 11, 2021 to Mar 10, 2022
      Signals
      1 dated events
      • Carolina Wealth Advisors filed its initial SEC registration (Form ADV)
        Jun 11, 2020 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Business email
      info@carolinawa.comreportedpublished by the firm, firm site, Sep 15, 2026
      Business phone
      678-954-4000reportedpublished by the firm, firm site, Sep 15, 2026
      Business phone
      843-448-4425reportedpublished by the firm, firm site, Sep 15, 2026
      Business phone
      843-448-4784reportedpublished by the firm, firm site, Sep 15, 2026
      Website
      CAROLINAWA.COMreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      (843) 448-4425reportedpublic record, Form ADV, Mar 25, 2026
      Team page
      CAROLINAWA.COM/our-team.phpreportedpublished by the firm, firm site, Sep 15, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $78.4Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026