DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

T•• S•••••••• F•••••••• A•••••••

Broker-dealer affiliated wealth managerAtlanta, GeorgiaCRD 126514SEC 801-62226websiteIAPD
Legal name T•• S•••••••• F•••••••• A•••••••• I•••
Latest filing Mar 31, 2026
First filing on the tape Mar 30, 2012 · 31 filings
SEC status approved since Jul 18, 2003
RAUM
$382M
reported, Item 5.F
Discretionary
7.1%
of RAUM
Private clients
98%
$376M individuals and HNW
Advisors
56
registered through the firm on IAPD
RAUM per advisor
$6.8M
derived; firm RAUM over IAPD count
Employees
56
41 advisory (5.B.1)
Offices
23
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$382M as of Mar 31, 2026
Mar 30, 2012$272M then
HNW client RAUM$154M as of Mar 31, 2026
Mar 30, 2018$356M then
State-registered IARs (5.B.3)55 as of Mar 31, 2026
Mar 30, 20120 then
Employees (5.A)56 as of Mar 31, 2026
Apr 1, 2013215 then
Private funds: no history
RAUM -19% over the last fiscal year-0.2% a year over threeIARs 63 to 55offices 33 to 23
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
RAUM per advisor
$6.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
26derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.2MderivedHNW RAUM over HNW clients
Average account
$373,810derivedRAUM over accounts (5.F.2.f)
Discretionary
7.1%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.3derived24 offices incl. principal (1.F.5)
RAUM growth, one year
-19%derivedbetween the last two annual amendments
Advisor growth, one year
-13%derivedItem 5.B.3 between annual amendments
Client growth, one year
+5.3%derived
Compensation
percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminarsreportedItem 5.G
Wrap fee program
$70.7MreportedItem 5.I
Custody
$106M, 141 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$222M58%
  • High-net-worth individuals$154M40%
  • Corporations and businesses$5.9M1.5%
Individual clients
1,330reported
HNW clients
127reported
Pension plan clients
n/areported
Charitable clients
0reported
Accounts
1,022reported
Financial planning clients
51-100reported
Wrap fee programs
$0 sponsored, $70.7M managedreported
Custody of client assets
$106M for 141 clientsreported
Compensation
% of AUM, fixed, hourly, commissionsreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=55.0derived
Advisors registered through the firm
52 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
W•••••• M••••• H•••Certified Financial PlannerLarkspur, Ca Oct 27, 200326 y1
J••• T•••••• D•••Certified Financial PlannerWoodstock, GaOct 31, 200332 y1
S•••••• P•••••• O••••Alpharetta, GaNov 3, 200340 y1
P••••••• A••• K••••Fairfax, Va Nov 18, 200337 y1
R••••• W•••••• M•••••Chartered Financial ConsultantAtlanta, Ga Jan 2, 200445 y2
C••••••••• D•••• S•• J•••Certified Financial Planner, Chartered Financial ConsultantMyrtle Beach, Sc Mar 25, 200425 y0
D•••• P••• K•••••••••Acworth, Ga Aug 10, 200435 y0
J•••••• D••• M•••••••••Certified Financial PlannerPeachtree Corners, GaSep 27, 200521 y0
J•• L••• P•••••Wilm•••Ton, Nc Jan 5, 200628 y1
M•••••• A••• S••••••Larkspur, Ca Dec 8, 200619 y0
M••• A••• K•••Certified Financial PlannerAtlanta, Ga Jan 5, 200727 y3
A••••• M••••• C••••Peachtree Corners, GaDec 5, 200720 y1
T••••• I••• N•••••••Larkspur, Ca Feb 24, 200927 y1
L•••• J•••• W•••••Peachtree Corners, GaMar 25, 200945 y1
R•••••• L•••••••••Honolulu, Hi Apr 6, 200938 y0
W•••••• B••••• B•••••Certified Financial PlannerRaleigh, NcJul 19, 201024 y1
G•••• N••••• K•••Certified Financial PlannerAlpharetta, GaMay 24, 201141 y0
L••• P••••• A••••••Certified Financial PlannerFairfax, Va Apr 20, 201226 y1
M•••••• R••• S••••••Fairfax, Va Apr 20, 201226 y1
A••••• L••• A•••Atlanta, GaApr 20, 201218 y1
K•••••• P••••• G••••••••Fairfax, Va Apr 20, 201228 y1
C•••••• L•• H••••••••Certified Financial Planner, Chartered Financial ConsultantMyrtle Beach, ScOct 4, 201314 y2
C••••• L•• K•••••Foothill Ranch, CaJan 3, 201427 y1
K•••• J•••• M•••••Certified Financial PlannerAlpharetta, GaMar 10, 201417 y2
M••• H•••••Atlanta, GaApr 24, 201434 y5
M•••••• R••••••• L•••••Certified Financial Planner, Personal Financial SpecialistMyrtle Beach, Sc Jul 23, 201419 y3
P••• A••••• P••••••Mount Pleasant, MiJan 16, 201523 y2
F••••••• T••••• R•••••••Daytona Beach, Fl Jan 16, 201541 y1
A•• N••••• C•••••G••••Sboro, Nc May 4, 201629 y3
S••••• W•••• C•••••••Certified Financial PlannerDorado, Pr May 13, 201629 y3
A•• S•••• R••••Atlanta, Ga Jul 20, 201639 y3
V••••••• R•• H••••••Atlanta, GaJan 11, 201715 y0
K•••• B•••••Novato, Ca Apr 11, 201713 y1
R•••••• W•••••• G•••••Certified Financial Planner, Chartered Financial ConsultantLake Mary, FlMar 7, 201830 y1
P••• D•••• S••••••Daytona Beach, FlApr 11, 201810 y0
C•••• S•••••Atlanta, GaOct 24, 201943 y0
D•••• S••••••Atlanta, GaApr 14, 202220 y7
D•••• W•••••• T•••••Hinckley, Oh Oct 26, 202228 y3
B•••• B•••• J••••••Daytona Beach, Fl Dec 12, 202215 y0
M•••••• D•••• R••••••Gilbert, Az Apr 4, 202322 y5
All 52 advisors at T•• S•••••••• F•••••••• A•••••••
Advisor movement
5 left, 2 joined in 12 months
net -3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 8.9% of current headcount13 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • G••••••••• A••••• B•••••• · Svpcontrol
    since 05/2003 · owns less than 5%
  • S•••••• C•••• · Directorcontrol
    since 02/2003 · owns less than 5%
  • S•••••••• J•••• A•• · President, Directorcontrol
    since 07/2022 · owns less than 5%
  • T••••• A••• E•••• · Cfocontrol
    since 05/2024 · owns less than 5%
  • W•••• E••••• B•••••• · Vice President, Ccocontrol
    since 12/2018 · owns less than 5%
  • C•••••••• J••••• K••••••••• · Vice President, Information Systems & Technology
    since 01/2018 · owns less than 5%
  • S••••• A•••••••• J•••• · Vice President, Supervision
    since 01/2018 · owns less than 5%
Entity owners
  • S•• H•••••••• I••• · Shareholder
    direct · owns 75% or more
Related persons
Schedule D 7.A
Advisers that list T•• S•••••••• F•••••••• A••••••• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Atlanta, Ga · principal2623
Larkspur, Ca700
Alpharetta, Ga500
Fairfax, Va500
Peachtree Corners, Ga500
Myrtle Beach, Sc400
Raleigh, Nc301
Colorado Springs, Co300
Daytona Beach, Fl300
Honolulu, Hi200
Woodstock, Ga200
G••••Sboro, Nc200
Clemson, Sc0021
Kennesaw, Ga000
Offices
Schedule D 1.F, the 25 largest
  • Peachtree Corners, GA7 employees
  • Peachtree Corners, GA4 employees
  • Alpharetta, GA4 employees
  • G••••Sboro, NC4 employees
  • Fairfax, VA4 employees
  • Myrtle Beach, SC3 employees
  • Woodstock, GA3 employees
  • Colorado Springs, CO2 employees
  • Honolulu, HI2 employees
  • Daytona Beach, FL2 employees
  • , 1 employees
  • , 1 employees
  • Lake Mary, FL1 employees
  • G••••Brae, CA1 employees
  • , 1 employees
  • , 1 employees
  • Foothill Ranch, CA1 employees
  • Temple, TX1 employees
  • Fredericksburg, VA1 employees
  • San Francisco, CA1 employees
  • Clemson, SC1 employees
  • Honolulu, HI1 employees
  • , 1 employees
  • Mt. Pleasant, MI1 employees
  • , 1 employees
What changed
consecutive filings, newest first
  • Accounts · 1,394 to 1,022
    Mar 31, 2025 to Mar 31, 2026
  • Advisory employees · 46 to 41
    Mar 31, 2025 to Mar 31, 2026
  • BD registered reps · 63 to 55
    Mar 31, 2025 to Mar 31, 2026
  • Corporate clients · 10 to 6
    Mar 31, 2025 to Mar 31, 2026
  • HNW clients · 228 to 127
    Mar 31, 2025 to Mar 31, 2026
  • Individual clients · 1,156 to 1,330
    Mar 31, 2025 to Mar 31, 2026
  • Assets in custody · $5.3M to $106M
    Mar 31, 2025 to Mar 31, 2026
  • Employees · 63 to 56
    Mar 31, 2025 to Mar 31, 2026
  • Insurance-licensed employees · 23 to 18
    Mar 31, 2025 to Mar 31, 2026
  • Financial planning clients · 101-250 to 51-100
    Mar 31, 2025 to Mar 31, 2026
  • State-registered IARs · 63 to 55
    Mar 31, 2025 to Mar 31, 2026
  • Other offices · 33 to 23
    Mar 31, 2025 to Mar 31, 2026
  • Discretionary RAUM · $28.5M to $27.0M
    Mar 31, 2025 to Mar 31, 2026
  • HNW RAUM · $230M to $154M
    Mar 31, 2025 to Mar 31, 2026
  • Individual RAUM · $238M to $222M
    Mar 31, 2025 to Mar 31, 2026
  • Non-discretionary RAUM · $442M to $355M
    Mar 31, 2025 to Mar 31, 2026
  • RAUM · $471M to $382M
    Mar 31, 2025 to Mar 31, 2026
  • Wrap assets (manager) · $70.2M to $70.7M
    Mar 31, 2025 to Mar 31, 2026
  • Accounts · 1,360 to 1,394
    May 21, 2024 to Mar 31, 2025
  • Advisory employees · 56 to 46
    May 21, 2024 to Mar 31, 2025
  • BD registered reps · 74 to 63
    May 21, 2024 to Mar 31, 2025
  • Corporate clients · 13 to 10
    May 21, 2024 to Mar 31, 2025
  • HNW clients · 194 to 228
    May 21, 2024 to Mar 31, 2025
  • Individual clients · 1,153 to 1,156
    May 21, 2024 to Mar 31, 2025
  • Assets in custody · $18.9M to $5.3M
    May 21, 2024 to Mar 31, 2025
  • Employees · 74 to 63
    May 21, 2024 to Mar 31, 2025
  • Insurance-licensed employees · 28 to 23
    May 21, 2024 to Mar 31, 2025
  • Financial planning clients · 51-100 to 101-250
    May 21, 2024 to Mar 31, 2025
  • State-registered IARs · 74 to 63
    May 21, 2024 to Mar 31, 2025
  • Other offices · 38 to 33
    May 21, 2024 to Mar 31, 2025
  • Discretionary RAUM · $48.5M to $28.5M
    May 21, 2024 to Mar 31, 2025
  • HNW RAUM · $154M to $230M
    May 21, 2024 to Mar 31, 2025
  • Individual RAUM · $177M to $238M
    May 21, 2024 to Mar 31, 2025
  • Non-discretionary RAUM · $285M to $442M
    May 21, 2024 to Mar 31, 2025
  • RAUM · $334M to $471M
    May 21, 2024 to Mar 31, 2025
  • Wrap assets (manager) · $77.7M to $70.2M
    May 21, 2024 to Mar 31, 2025
  • Accounts · 2,163 to 1,360
    Mar 31, 2023 to Mar 28, 2024
  • Advisory employees · 59 to 56
    Mar 31, 2023 to Mar 28, 2024
  • BD registered reps · 72 to 74
    Mar 31, 2023 to Mar 28, 2024
  • Charity clients · 1 to 0
    Mar 31, 2023 to Mar 28, 2024
Signals
33 dated events
  • S••••• H• B••••• no longer registered at T•• S•••••••• F•••••••• A•••••••; no later IA registration on IAPD
    Sep 17, 2026 · Advisor departure · fact
  • M•••••• M••••• left T•• S•••••••• F•••••••• A••••••• for G•••••• S•••• W••••• S•••••••• L••• (registered 2026-06-12)
    May 29, 2026 · Advisor changed firm · fact
  • T•• S•••••••• F•••••••• A••••••• reported 23 offices beyond its principal office, down from 33 (2025-03-31 to 2026-03-31)
    Mar 31, 2026 · Office count change · derived
  • L•••••• R•••• M•• left T•• S•••••••• F•••••••• A••••••• for G••••••• W••••• M••••••••• (registered 2025-12-16)
    Dec 31, 2025 · Advisor changed firm · fact
  • G•••••• A•••• W•••• left T•• S•••••••• F•••••••• A••••••• for G••••••• W••••• M••••••••• (registered 2025-12-16)
    Dec 31, 2025 · Advisor changed firm · fact
  • 2 advisors left T•• S•••••••• F•••••••• A••••••• (Clemson, SC) for G••••••• W••••• M••••••••• on the same day
    Dec 31, 2025 · Team lift-out · derived
  • B••••• C•••••• K••• left T•• S•••••••• F•••••••• A••••••• for P••••• A•••••••• M••••• G••••• L•• (registered 2025-12-23)
    Nov 17, 2025 · Advisor changed firm · fact
  • D•••••• R•••••• L•••• left T•• S•••••••• F•••••••• A••••••• for I•••••• A••••••• L•• (registered 2025-09-19)
    Sep 22, 2025 · Advisor changed firm · fact
  • J••• L•• P•••• left T•• S•••••••• F•••••••• A••••••• for A••••••••• F•••••••• S•••••••• L•• (registered 2025-05-05)
    May 2, 2025 · Advisor changed firm · fact
  • T•• S•••••••• F•••••••• A••••••• reported 33 offices beyond its principal office, down from 38 (2024-05-21 to 2025-03-31)
    Mar 31, 2025 · Office count change · derived
  • T•• S•••••••• F•••••••• A••••••• reported RAUM $470.9M, up 41% from $334.0M (2024-05-21 to 2025-03-31)
    Mar 31, 2025 · RAUM change · derived
  • J•••••• M••••••••• S•••• left T•• S•••••••• F•••••••• A••••••• for L•• F•••••••• L•• (registered 2024-09-05)
    Sep 5, 2024 · Advisor changed firm · fact
  • J•••• D• M•••••••• left T•• S•••••••• F•••••••• A••••••• for S•••••••• B••••••••• L•• (registered 2021-01-22)
    Sep 5, 2024 · Advisor changed firm · fact
  • J••••• James Martin (Fin Op) no longer on Schedule A of T•• S•••••••• F•••••••• A••••••• (listed 2024-03-28, absent 2024-05-21)
    May 21, 2024 · Control person left · inference
  • Anna Elise Tatum (Cfo) appeared on Schedule A of T•• S•••••••• F•••••••• A•••••••
    May 21, 2024 · Control person joined · fact
  • N••••••• F•••• R••• left T•• S•••••••• F•••••••• A••••••• for B••• W••••• S••••••••• L•• (registered 2026-05-06)
    May 7, 2024 · Advisor changed firm · fact
  • S••• B•••• S•••• left T•• S•••••••• F•••••••• A••••••• for S•••••••• B••••••••• L•• (registered 2023-07-17)
    May 7, 2024 · Advisor changed firm · fact
  • D••••• G••••• M••••• left T•• S•••••••• F•••••••• A••••••• for A•••• W••••• A•••••••• L•• (registered 2024-05-30)
    May 2, 2024 · Advisor changed firm · fact
  • J••••• James Martin (Fin Op) appeared on Schedule A of T•• S•••••••• F•••••••• A•••••••
    Mar 28, 2024 · Control person joined · fact
  • Laree L Holloway (Finop, Vice President) no longer on Schedule A of T•• S•••••••• F•••••••• A••••••• (listed 2023-03-31, absent 2024-03-28)
    Mar 28, 2024 · Control person left · inference
  • Jean M Merriman (Vice President, Due Diligence & Product Management) no longer on Schedule A of T•• S•••••••• F•••••••• A••••••• (listed 2023-03-31, absent 2024-03-28)
    Mar 28, 2024 · Control person left · inference
  • M•••••• D•••• H•••••••• left T•• S•••••••• F•••••••• A••••••• for A••••••• F••••••••• L••• (registered 2024-06-17)
    Jan 30, 2024 · Advisor changed firm · fact
  • D•••• D•••• M••• left T•• S•••••••• F•••••••• A••••••• for M••• A•••••••• I••• (registered 2023-10-02)
    Dec 31, 2023 · Advisor changed firm · fact
  • T•• S•••••••• F•••••••• A••••••• reported RAUM $384.4M, down 27% from $525.5M (2022-03-31 to 2023-03-31)
    Mar 31, 2023 · RAUM change · derived
  • D•••• C•••••• W••••••• left T•• S•••••••• F•••••••• A••••••• for S•••••••• B••••••••• L•• (registered 2023-06-14)
    Dec 22, 2022 · Advisor changed firm · fact
  • A•• G•••• A••••••••• left T•• S•••••••• F•••••••• A••••••• for C••••••• W••••• M••••••••• L•• (registered 2018-06-14)
    Aug 10, 2022 · Advisor changed firm · fact
  • T•• S•••••••• F•••••••• A••••••• reported 36 offices beyond its principal office, down from 41 (2021-03-31 to 2022-03-31)
    Mar 31, 2022 · Office count change · derived
  • T•• S•••••••• F•••••••• A••••••• reported 75 state-registered advisory representatives, down from 95 (2021-03-31 to 2022-03-31)
    Mar 31, 2022 · Advisor headcount change · derived
  • J••• R••••••• E•••••• left T•• S•••••••• F•••••••• A••••••• for M•• I•••••••• S•••••••• L•• (registered 2022-04-01)
    Feb 7, 2022 · Advisor changed firm · fact
  • T•• S•••••••• F•••••••• A••••••• reported 42 offices beyond its principal office, down from 53 (2019-03-29 to 2020-03-30)
    Mar 30, 2020 · Office count change · derived
Across DFX
shared identifiers only, never a name match
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/sfa-partners-2003/postsreportedpublic record, Form ADV, Sep 18, 2026
Website
thesfa.netreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
678-954-4000reportedpublic record, Form ADV, Mar 31, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Broker-dealer affiliated wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$6.8Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026