DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Truewealth Advisors, LLC

Independent wealth managerHoover, AlabamaCRD 298838SEC 801-114236website IAPD

Latest filing Aug 3, 2026

First filing on the tape Oct 3, 2018 · 46 filings

SEC status approved since Oct 31, 2018

RAUM

$547M

reported, Item 5.F

Discretionary

99%

of RAUM

Private clients

99%

$541M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$39.1M

derived; firm RAUM over IAPD count

Employees

13 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

46 filings and snapshots on the tape

RAUM$547M as of Aug 3, 2026

Feb 28, 2019$57.0M then

HNW client RAUM$364M as of Aug 3, 2026

Feb 28, 2019$22.0M then

State-registered IARs (5.B.3)15 as of Aug 3, 2026

Feb 28, 20195 then

Employees (5.A)21 as of Aug 3, 2026

Feb 28, 20195 then

Private funds: no history

RAUM +25% over the last fiscal year+21% a year over threeIARs 15 to 15

Practice profile

derived from the filing of Aug 3, 2026; every figure names its basis

Archetypes, each a printed rule

HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent

RAUM per advisor: $39.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 78derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $1.2MderivedHNW RAUM over HNW clients
Average account: $339,219derivedRAUM over accounts (5.F.2.f)
Discretionary: 99%derivedof RAUM
Institutional: 0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 1.5derivedItem 5.A over advisors
Advisors per office: 1.4derived10 offices incl. principal (1.F.5)
RAUM growth, one year: +25%derivedbetween the last two annual amendments
Advisor growth, one year: +0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year: +11%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminars, otherreportedItem 5.G
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

is an insurance broker or agent (6.A.6)
buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
has custody of client securities (9.A.1.b)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$364M66%
Individuals$177M32%
Corporations and businesses$6.0M1.1%
Charitable organizations$540,4420.1%

Individual clients: 793reported
HNW clients: 297reported
Pension plan clients: 0reported
Charitable clients: 2reported
Accounts: 1,614reported
Financial planning clients: 1-10reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=11.0derived

Advisors registered through the firm

14 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Larry Jason Sims	Hoover, Al	Feb 1, 2019	23 y	1
Paul Benson MarksCertified Financial Planner	Hoover, Al	Feb 2, 2019	21 y	3
Daniel Richmond JonesCertified Financial Planner	Hoover, Al	Oct 11, 2019	20 y	3
Brian Heath Paulk	Hoover, Al	Jan 5, 2021	13 y	1
Ronald Dewey Paulk	Greenville, Al	Jan 6, 2021	35 y	1
Freddy Joe Williamson	Trussville, Al	Mar 4, 2021	47 y	1
Kenneth Wayne AskewCertified Financial Planner	Hoover, Al	Mar 4, 2021	27 y	3
Gary Lynn ElyCertified Financial Planner	Huntsville, Al	Mar 5, 2021	35 y	3
Robert Mattmuller Grant	Mobile, Al	Sep 3, 2021	19 y	1
Jerry W McdonaldChartered Financial Consultant	Hoover, Al	Jan 31, 2022	39 y	2
Christopher Ryan PhillipsChartered Financial Analyst	Trussville, Al	Feb 16, 2024	20 y	5
Warren Berry Marshall	Hoover, Al	Mar 15, 2024	11 y	1
Judy Denise Holt	Hoover, Al	May 7, 2024	22 y	0
Anthony Scott Shunnarah	Hoover, Al	Mar 18, 2026	17 y	1

Advisor movement

0 left, 1 joined in 12 months

net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months

Left, latest

none on the tape

Joined, latest

Anthony Scott Shunnarah from MML Investors Services, LLC
Mar 18, 2026 · Affiliated broker-dealer or bank to independent RIA
Warren Berry Marshall from Concourse Financial Group Advisors
Mar 15, 2024 · Affiliated broker-dealer or bank to independent RIA
Christopher Ryan Phillips from Concourse Financial Group Advisors
Feb 16, 2024 · Affiliated broker-dealer or bank to independent RIA
Jerry W Mcdonald from Concourse Financial Group Advisors
Jan 31, 2022 · Affiliated broker-dealer or bank to independent RIA
Robert Mattmuller Grant from Concourse Financial Group Advisors
Sep 3, 2021 · Affiliated broker-dealer or bank to independent RIA
Gary Lynn Ely from Concourse Financial Group Advisors
Mar 5, 2021 · Affiliated broker-dealer or bank to independent RIA
Kenneth Wayne Askew from Concourse Financial Group Advisors
Mar 4, 2021 · Affiliated broker-dealer or bank to independent RIA
Freddy Joe Williamson from Concourse Financial Group Advisors
Mar 4, 2021 · Affiliated broker-dealer or bank to independent RIA
Ronald Dewey Paulk from Concourse Financial Group Advisors
Jan 6, 2021 · Affiliated broker-dealer or bank to independent RIA
Brian Heath Paulk from Concourse Financial Group Advisors
Jan 5, 2021 · Affiliated broker-dealer or bank to independent RIA
Daniel Richmond Jones from Concourse Financial Group Advisors
Oct 11, 2019 · Affiliated broker-dealer or bank to independent RIA
Paul Benson Marks from Concourse Financial Group Advisors
Feb 2, 2019 · Affiliated broker-dealer or bank to a newly registered adviser
Larry Jason Sims from Concourse Financial Group Advisors
Feb 1, 2019 · Affiliated broker-dealer or bank to a newly registered adviser

Every departure Every arrival

Teams: two or more advisors moving together within fourteen days, from one state

3 joined from Concourse Financial Group Advisors
Mar 1, 2021 · Florence, Al
2 joined from Concourse Financial Group Advisors
Jan 4, 2021 · Greenville, Al
2 joined from Concourse Financial Group Advisors
Jan 31, 2019 · Montgomery, Al

Teams out Teams in

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Louise Dorothy Broadhead · Chief Compliance Officercontrol
since 09/2018 · owns less than 5%
Richmond Daniel Jones · Chief Operations Officer/Managing Membercontrol
since 10/2019 · owns less than 5%
Benson Paul Marks · Membercontrol
since 02/2014 · owns 50% to 75%
Jason Larry Sims · Managing Membercontrol
since 09/2017 · owns 50% to 75%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined
Hoover, Al · principal	14	1
Trussville, Al	3	0
Huntsville, Al	2	0

Offices

Schedule D 1.F, the 25 largest

Trussville, AL3 employees
Trussville, AL3 employees
Huntsville, AL2 employees
Montgomery, AL2 employees
Gulf Shores, AL1 employees
Wetumpka, AL1 employees
Mobile, AL1 employees
Montgomery, AL1 employees
Florence, AL1 employees
Greenville, AL1 employees

What changed

consecutive filings, newest first

Accounts · 1,439 to 1,614
Jun 16, 2025 to Mar 18, 2026
Charity clients · 1 to 2
Jun 16, 2025 to Mar 18, 2026
Corporate clients · 9 to 12
Jun 16, 2025 to Mar 18, 2026
HNW clients · 263 to 297
Jun 16, 2025 to Mar 18, 2026
Individual clients · 716 to 793
Jun 16, 2025 to Mar 18, 2026
Assets in custody · $142M to $171M
Jun 16, 2025 to Mar 18, 2026
Discretionary RAUM · $435M to $543M
Jun 16, 2025 to Mar 18, 2026
HNW RAUM · $273M to $364M
Jun 16, 2025 to Mar 18, 2026
Individual RAUM · $160M to $177M
Jun 16, 2025 to Mar 18, 2026
Non-discretionary RAUM · $3.8M to $4.4M
Jun 16, 2025 to Mar 18, 2026
RAUM · $439M to $547M
Jun 16, 2025 to Mar 18, 2026
Financial planning clients · 1-10 to 1-10
Feb 28, 2025 to Jun 16, 2025
Accounts · 1,250 to 1,439
Sep 17, 2024 to Feb 28, 2025
Advisory employees · 12 to 13
Sep 17, 2024 to Feb 28, 2025
BD registered reps · 12 to 11
Sep 17, 2024 to Feb 28, 2025
Corporate clients · 5 to 9
Sep 17, 2024 to Feb 28, 2025
HNW clients · 244 to 263
Sep 17, 2024 to Feb 28, 2025
Individual clients · 618 to 716
Sep 17, 2024 to Feb 28, 2025
Assets in custody · $105M to $142M
Sep 17, 2024 to Feb 28, 2025
Financial planning clients · 0 to 1-10
Sep 17, 2024 to Feb 28, 2025
State-registered IARs · 13 to 15
Sep 17, 2024 to Feb 28, 2025
Other offices · 10 to 9
Sep 17, 2024 to Feb 28, 2025
Discretionary RAUM · $356M to $435M
Sep 17, 2024 to Feb 28, 2025
HNW RAUM · $231M to $273M
Sep 17, 2024 to Feb 28, 2025
Individual RAUM · $120M to $160M
Sep 17, 2024 to Feb 28, 2025
Non-discretionary RAUM · $0 to $3.8M
Sep 17, 2024 to Feb 28, 2025
RAUM · $356M to $439M
Sep 17, 2024 to Feb 28, 2025
Other offices · 9 to 10
Jun 10, 2024 to Sep 17, 2024
Advisory employees · 13 to 12
May 9, 2024 to Jun 10, 2024
BD registered reps · 10 to 12
May 9, 2024 to Jun 10, 2024
Advisory employees · 12 to 13
Apr 25, 2024 to May 9, 2024
Employees · 20 to 21
Apr 25, 2024 to May 9, 2024
State-registered IARs · 12 to 13
Apr 25, 2024 to May 9, 2024
Advisory employees · 11 to 12
Feb 12, 2024 to Mar 1, 2024
Employees · 19 to 20
Feb 12, 2024 to Mar 1, 2024
State-registered IARs · 11 to 12
Feb 12, 2024 to Mar 1, 2024
Accounts · 1,142 to 1,250
Dec 4, 2023 to Feb 12, 2024
Corporate clients · 6 to 5
Dec 4, 2023 to Feb 12, 2024
HNW clients · 228 to 244
Dec 4, 2023 to Feb 12, 2024
Individual clients · 572 to 618
Dec 4, 2023 to Feb 12, 2024

Signals

2 dated events

Richmond Daniel Jones (Chief Operations Officer/Managing Member) appeared on Schedule A of Truewealth Advisors, Llc
Dec 3, 2019 · Control person joined · fact
Truewealth Advisors, Llc filed its initial SEC registration (Form ADV)
Oct 3, 2018 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business email: clientservice@truewealthllc.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email: scott@truewealthllc.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email: cwilcox@truewealthllc.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email: jbailey@truewealthllc.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 205-588-4800reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 205-383-2494reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 205-661-9333reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile: linkedin.com/company/truewealth-advisors-llcreportedpublic record, Form ADV, Sep 17, 2026
Website: truewealthllc.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone: 205-588-4800reportedpublic record, Form ADV, Aug 3, 2026
Contact form: truewealthllc.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page: truewealthllc.com/teamreportedpublished by the firm, firm site, Sep 15, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $39.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026