DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

F••• C•••••• M••••••••• L••

Independent wealth managerSan Francisco, CaliforniaCRD 299218SEC 801-128262websiteIAPD
Latest filing Jul 14, 2026
First filing on the tape Jun 1, 2023 · 10 filings
SEC status approved since Jul 5, 2023
RAUM
$635M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
80%
$511M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$212M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$635M as of Jul 14, 2026
Mar 15, 2024$425M then
HNW client RAUM$500M as of Jul 14, 2026
Mar 15, 2024$329M then
State-registered IARs (5.B.3)3 as of Jul 14, 2026
Mar 15, 20243 then
Employees (5.A)5 as of Jul 14, 2026
Mar 15, 20245 then
Private funds: no history
RAUM +28% over the last fiscal yearIARs 3 to 3
Practice profile
derived from the filing of Jul 14, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
  • UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
RAUM per advisor
$212MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
19derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$15.2MderivedHNW RAUM over HNW clients
Average account
$2.7MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
20%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.7derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+28%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+23%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$500M79%
  • Charitable organizations$125M20%
  • Individuals$10.4M1.6%
Individual clients
25reported
HNW clients
33reported
Pension plan clients
n/areported
Charitable clients
3reported
Accounts
233reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.8 fund_share=0.0 institutional_share=0.2 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
M•••••• F••••••••Chartered Financial AnalystSan Francisco, CaDec 10, 201816 y0
W•••••• J•••• R•••••••Chartered Financial AnalystSan Francisco, CaOct 6, 202211 y0
R••• F••••••San Francisco, CaMar 4, 202512 y1
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • F••••••••• M•••••• · Managing Membercontrol
    since 08/2018 · owns 75% or more
  • H••••• A••••• · Chief Compliance Officer, Chief Operating Officer, Director Of Social Impactcontrol
    since 03/2019 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
San Francisco, Ca · principal300
Miami, Fl000
Offices
Schedule D 1.F, the 25 largest
  • , 1 employees
  • Miami, FL1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • unusually large average HNW clientStatic outlier · filing Jul 14, 2026
    HNW RAUM per HNW client of $15,153,493 against a peer median of $3,134,900 (1404 comparable advisers, 99.0th percentile, 7.9 robust deviations)
    peers: independent wealth managers, $500M to $1B (1,404) · 99% percentile
What changed
consecutive filings, newest first
  • HQ city · to SAN FRANCISCO
    Mar 11, 2026 to Jul 14, 2026
  • HQ state · to CA
    Mar 11, 2026 to Jul 14, 2026
  • Accounts · 168 to 233
    Mar 24, 2025 to Mar 11, 2026
  • Charity clients · 2 to 3
    Mar 24, 2025 to Mar 11, 2026
  • HNW clients · 27 to 33
    Mar 24, 2025 to Mar 11, 2026
  • Individual clients · 20 to 25
    Mar 24, 2025 to Mar 11, 2026
  • Discretionary RAUM · $495M to $635M
    Mar 24, 2025 to Mar 11, 2026
  • HNW RAUM · $390M to $500M
    Mar 24, 2025 to Mar 11, 2026
  • Individual RAUM · $8.4M to $10.4M
    Mar 24, 2025 to Mar 11, 2026
  • Non-discretionary RAUM · $0 to $813,477
    Mar 24, 2025 to Mar 11, 2026
  • RAUM · $495M to $635M
    Mar 24, 2025 to Mar 11, 2026
  • Accounts · 151 to 168
    Nov 27, 2024 to Mar 24, 2025
  • Charity clients · 1 to 2
    Nov 27, 2024 to Mar 24, 2025
  • HNW clients · 16 to 27
    Nov 27, 2024 to Mar 24, 2025
  • Individual clients · 19 to 20
    Nov 27, 2024 to Mar 24, 2025
  • Financial planning clients · 1-10 to 1-10
    Nov 27, 2024 to Mar 24, 2025
  • HQ city · unset to
    Nov 27, 2024 to Mar 24, 2025
  • HQ state · unset to
    Nov 27, 2024 to Mar 24, 2025
  • Other offices · 2 to 0
    Nov 27, 2024 to Mar 24, 2025
  • Discretionary RAUM · $249M to $495M
    Nov 27, 2024 to Mar 24, 2025
  • HNW RAUM · $329M to $390M
    Nov 27, 2024 to Mar 24, 2025
  • Individual RAUM · $7.1M to $8.4M
    Nov 27, 2024 to Mar 24, 2025
  • Non-discretionary RAUM · $177M to $0
    Nov 27, 2024 to Mar 24, 2025
  • RAUM · $425M to $495M
    Nov 27, 2024 to Mar 24, 2025
  • Accounts · 121 to 151
    Jun 12, 2023 to Mar 15, 2024
  • Charity clients · unset to 1.0
    Jun 12, 2023 to Mar 15, 2024
  • HNW clients · 31 to 16
    Jun 12, 2023 to Mar 15, 2024
  • Individual clients · 10 to 19
    Jun 12, 2023 to Mar 15, 2024
  • Financial planning clients · 0 to 1-10
    Jun 12, 2023 to Mar 15, 2024
  • HQ city · SAN FRANCISCO to unset
    Jun 12, 2023 to Mar 15, 2024
  • HQ state · CA to unset
    Jun 12, 2023 to Mar 15, 2024
  • Other offices · 3 to 2
    Jun 12, 2023 to Mar 15, 2024
  • Discretionary RAUM · $88.9M to $249M
    Jun 12, 2023 to Mar 15, 2024
  • HNW RAUM · $267M to $329M
    Jun 12, 2023 to Mar 15, 2024
  • Individual RAUM · $2.5M to $7.1M
    Jun 12, 2023 to Mar 15, 2024
  • Non-discretionary RAUM · $180M to $177M
    Jun 12, 2023 to Mar 15, 2024
  • RAUM · $269M to $425M
    Jun 12, 2023 to Mar 15, 2024
Signals
5 dated events
  • F••• C•••••• M••••••••• L•• reported RAUM $635.5M, up 28% from $495.2M (2025-03-24 to 2026-03-11)
    Mar 11, 2026 · RAUM change · derived
  • J•••• M•••••• U••••• left F••• C•••••• M••••••••• L•• for E•••••••• C•••••• (registered 2024-07-12)
    Jun 5, 2024 · Advisor changed firm · fact
  • Michael J•••• Ulseth (Chief Investment Officer) no longer on Schedule A of F••• C•••••• M••••••••• L•• (listed 2024-03-15, absent 2024-06-05)
    Jun 5, 2024 · Control person left · inference
  • F••• C•••••• M••••••••• L•• reported RAUM $425.2M, up 58% from $269.0M (2023-06-12 to 2024-03-15)
    Mar 15, 2024 · RAUM change · derived
  • F••• C•••••• M••••••••• L•• filed its initial SEC registration (Form ADV)
    Jun 1, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
415-828-0129reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
786-920-2014reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/firecapitalreportedpublic record, Form ADV, Sep 18, 2026
Website
firecapitalmanagement.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
415-828-0129reportedpublic record, Form ADV, Jul 14, 2026
Contact form
firecapitalmanagement.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Team page
firecapitalmanagement.com/about/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$212Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026