DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
H••• P•••••• W•••••
Legal name H••• B•••••••• L••
Latest filing May 11, 2026
First filing on the tape Jan 4, 2024 · 7 filings
SEC status approved since Feb 27, 2024
RAUM
$177M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
67%
$119M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$59.2M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
7 filings and snapshots on the tape
RAUM$177M as of May 11, 2026
Jan 31, 2025$129M then
HNW client RAUM$78.8M as of May 11, 2026
Jan 31, 2025$54.0M then
State-registered IARs (5.B.3)3 as of May 11, 2026
Jan 31, 20253 then
Employees (5.A)3 as of May 11, 2026
Jan 31, 20253 then
Private funds: no history
RAUM +38% over the last fiscal yearIARs 3 to 3
Practice profile
derived from the filing of May 11, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $59.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $322,721derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 33%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +38%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +4.8%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$78.8M44%
- Pension and profit-sharing plans$58.2M33%
- Individuals$40.5M23%
- Individual clients
- 124reported
- HNW clients
- 30reported
- Pension plan clients
- 23reported
- Charitable clients
- 0reported
- Accounts
- 550reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.67 fund_share=0.0 institutional_share=0.33 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| D••••• R• H••• | Wausau, Wi | Nov 14, 2019 | 16 y | 0 |
| A••••••••• L•• B•••• | Wausau, Wi | Sep 10, 2020 | 13 y | 0 |
| D•••• M••••••• T••••• H••• | Wausau, Wi | Jan 1, 2025 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B••••• A••••••••• L•• · Chief Compliance Officercontrolsince 12/2021 · owns less than 5%
- H•••• D•••••• R• · Membercontrolsince 11/2016 · owns 50% to 75%
- H•••• D••••• M••••••• T••••• · Managing Membercontrolsince 11/2016 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Wausau, Wi · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- RAUM up 25 %Change between filings · filing Jan 11, 2026RAUM (Item 5.F) moved from $129,073,766 to $177,496,508 (+38.0%) between the annual amendments of 2025-04-24 and 2026-01-11; the peer median change was +15.0% (4550 comparable advisers, 92.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,550) · 92% percentile
- discretionary share shiftChange between filings · filing Jan 11, 2026discretionary share of RAUM moved from 70.0% to 100.0% between the annual amendments of 2025-04-24 and 2026-01-11peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 526 to 550Jul 22, 2025 to Jan 11, 2026
- HNW clients · 22 to 30Jul 22, 2025 to Jan 11, 2026
- Individual clients · 125 to 124Jul 22, 2025 to Jan 11, 2026
- Pension plan clients · 20 to 23Jul 22, 2025 to Jan 11, 2026
- Discretionary RAUM · $89.7M to $177MJul 22, 2025 to Jan 11, 2026
- HNW RAUM · $54.0M to $78.8MJul 22, 2025 to Jan 11, 2026
- Individual RAUM · $35.7M to $40.5MJul 22, 2025 to Jan 11, 2026
- Non-discretionary RAUM · $39.4M to $0Jul 22, 2025 to Jan 11, 2026
- Pension RAUM · $39.4M to $58.2MJul 22, 2025 to Jan 11, 2026
- RAUM · $129M to $177MJul 22, 2025 to Jan 11, 2026
- Financial planning clients · 101-250 to 101-250Apr 24, 2025 to Jul 22, 2025
- Accounts · 443 to 526Feb 3, 2024 to Jan 31, 2025
- HNW clients · 16 to 22Feb 3, 2024 to Jan 31, 2025
- Individual clients · 132 to 125Feb 3, 2024 to Jan 31, 2025
- Pension plan clients · 19 to 20Feb 3, 2024 to Jan 31, 2025
- Discretionary RAUM · $107M to $89.7MFeb 3, 2024 to Jan 31, 2025
- HNW RAUM · $41.9M to $54.0MFeb 3, 2024 to Jan 31, 2025
- Individual RAUM · $32.4M to $35.7MFeb 3, 2024 to Jan 31, 2025
- Non-discretionary RAUM · $123,459 to $39.4MFeb 3, 2024 to Jan 31, 2025
- Pension RAUM · $32.8M to $39.4MFeb 3, 2024 to Jan 31, 2025
- RAUM · $107M to $129MFeb 3, 2024 to Jan 31, 2025
Signals
1 dated events
- H••• P•••••• W••••• filed its initial SEC registration (Form ADV)Jan 4, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- alexandriafehlandt@hoffwealth.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business email
- dannohoff@hoffwealth.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 715-841-0405reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/hoff-private-wealthreportedpublic record, Form ADV, Sep 18, 2026
- Website
- hoffwealth.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 715-841-0405reportedpublic record, Form ADV, May 11, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $59.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026