DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P••• P•••••• W•••••• L••
Latest filing Mar 12, 2026
First filing on the tape Sep 11, 2020 · 19 filings
SEC status approved since Oct 8, 2020
RAUM
$326M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$326M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$163M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$326M as of Mar 12, 2026
Feb 11, 2021$110M then
HNW client RAUM$258M as of Mar 12, 2026
Feb 11, 2021$105M then
State-registered IARs (5.B.3)2 as of Mar 12, 2026
Feb 11, 20212 then
Employees (5.A)3 as of Mar 12, 2026
Feb 11, 20213 then
Private funds: no history
RAUM +22% over the last fiscal year+24% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Mar 12, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $163MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 111derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $819,686derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +22%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -34%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $153M, 69 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$258M79%
- Individuals$67.9M21%
- Individual clients
- 132reported
- HNW clients
- 90reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 398reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $153M for 69 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| D•••• J••• S••••••• | Wayzata, Mn | Oct 8, 2020 | 18 y | 1 |
| J•••• D•••• L•••••••••Certified Financial Planner | Wayzata, Mn | Oct 8, 2020 | 10 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- D•••• J••• S••••••• from R•• C•••••• M••••••• L••Oct 8, 2020 · Affiliated broker-dealer or bank to a newly registered adviser
- J•••• D•••• L••••••••• from R•• C•••••• M••••••• L••Oct 8, 2020 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from R•• C•••••• M••••••• L••Oct 20, 2020 · Minnetonka, Mn
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- L••••••••• J••••• D•••• · Director Of Operationscontrolsince 10/2020 · owns less than 5%
- M••••••• C••••••• Q•••• · Director Of Client Relationscontrolsince 11/2020 · owns less than 5%
- S•••••••• D••••• J••• · Managing Member / Principal And Chief Compliance Officercontrolsince 09/2020 · owns 75% or more
Related persons
Schedule D 7.A
- M••• 5•• D••••••••• L••pooled vehicle sponsorn
- P••• P•••••• C••••••• L••pooled vehicle sponsory
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Wayzata, Mn · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 12, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $267,189,818 to $326,235,000, advisors 2 to 2, private clients 334 to 222, offices 0 to 0 (2025-02-21 to 2026-03-12)peers: independent wealth managers, $100M to $500M (5,678)
- business activity changedChange between filings · filing Mar 12, 2026pension consulting (Item 5.G.6): yes on the filing of 2025-02-21, no on the filing of 2026-03-12peers: independent wealth managers, $100M to $500M (5,678)
What changed
consecutive filings, newest first
- Accounts · 357 to 398Feb 21, 2025 to Mar 12, 2026
- Advisory activities · 3 to 2Feb 21, 2025 to Mar 12, 2026
- Charity clients · 12.0 to unsetFeb 21, 2025 to Mar 12, 2026
- Corporate clients · 11.0 to unsetFeb 21, 2025 to Mar 12, 2026
- HNW clients · 231 to 90Feb 21, 2025 to Mar 12, 2026
- Individual clients · 103 to 132Feb 21, 2025 to Mar 12, 2026
- Assets in custody · $237M to $153MFeb 21, 2025 to Mar 12, 2026
- Financial planning clients · 11-25 to 26-50Feb 21, 2025 to Mar 12, 2026
- Discretionary RAUM · $267M to $326MFeb 21, 2025 to Mar 12, 2026
- HNW RAUM · $227M to $258MFeb 21, 2025 to Mar 12, 2026
- Individual RAUM · $14.6M to $67.9MFeb 21, 2025 to Mar 12, 2026
- RAUM · $267M to $326MFeb 21, 2025 to Mar 12, 2026
- Accounts · 328 to 357Oct 23, 2024 to Feb 21, 2025
- Charity clients · unset to 12.0Oct 23, 2024 to Feb 21, 2025
- Corporate clients · 12 to 11Oct 23, 2024 to Feb 21, 2025
- HNW clients · 82 to 231Oct 23, 2024 to Feb 21, 2025
- Individual clients · 22 to 103Oct 23, 2024 to Feb 21, 2025
- Assets in custody · $111M to $237MOct 23, 2024 to Feb 21, 2025
- Financial planning clients · 11-25 to 11-25Oct 23, 2024 to Feb 21, 2025
- Discretionary RAUM · $241M to $267MOct 23, 2024 to Feb 21, 2025
- HNW RAUM · $205M to $227MOct 23, 2024 to Feb 21, 2025
- Individual RAUM · $7.0M to $14.6MOct 23, 2024 to Feb 21, 2025
- RAUM · $241M to $267MOct 23, 2024 to Feb 21, 2025
- Accounts · 296 to 328Mar 6, 2023 to Mar 14, 2024
- Corporate clients · unset to 12.0Mar 6, 2023 to Mar 14, 2024
- HNW clients · 74 to 82Mar 6, 2023 to Mar 14, 2024
- Individual clients · 18 to 22Mar 6, 2023 to Mar 14, 2024
- Assets in custody · $96.7M to $111MMar 6, 2023 to Mar 14, 2024
- Discretionary RAUM · $172M to $241MMar 6, 2023 to Mar 14, 2024
- HNW RAUM · $167M to $205MMar 6, 2023 to Mar 14, 2024
- Individual RAUM · $4.5M to $7.0MMar 6, 2023 to Mar 14, 2024
- RAUM · $172M to $241MMar 6, 2023 to Mar 14, 2024
- Accounts · 275 to 296Oct 11, 2022 to Mar 6, 2023
- Advisory activities · 2 to 3Oct 11, 2022 to Mar 6, 2023
- HNW clients · 32 to 74Oct 11, 2022 to Mar 6, 2023
- Individual clients · 25 to 18Oct 11, 2022 to Mar 6, 2023
- Assets in custody · $94.7M to $96.7MOct 11, 2022 to Mar 6, 2023
- Discretionary RAUM · $184M to $172MOct 11, 2022 to Mar 6, 2023
- HNW RAUM · $176M to $167MOct 11, 2022 to Mar 6, 2023
- Individual RAUM · $8.3M to $4.5MOct 11, 2022 to Mar 6, 2023
Signals
7 dated events
- C•••••• Murray (Director Of Client Relations) no longer on Schedule A of P••• P•••••• W•••••• L•• (listed 2021-02-11, absent 2021-02-16)Feb 16, 2021 · Control person left · inference
- Q•••• C•••••• M•••••• (Director Of Client Relations) appeared on Schedule A of P••• P•••••• W•••••• L••Feb 16, 2021 · Control person joined · fact
- D•••• J•••• L••••••••• (Director Of Operations) appeared on Schedule A of P••• P•••••• W•••••• L••Feb 11, 2021 · Control person joined · fact
- C•••••• Murray (Director Of Client Relations) appeared on Schedule A of P••• P•••••• W•••••• L••Feb 11, 2021 · Control person joined · fact
- Edward Christopher Winn (Chief Compliance Officer) no longer on Schedule A of P••• P•••••• W•••••• L•• (listed 2020-09-18, absent 2020-10-08)Oct 8, 2020 · Control person left · inference
- Joel Derek Swedberg (Managing Member / Principal And Chief Compliance Officer) appeared on Schedule A of P••• P•••••• W•••••• L••Oct 8, 2020 · Control person joined · fact
- P••• P•••••• W•••••• L•• filed its initial SEC registration (Form ADV)Sep 11, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/packpw/about/?viewAsMember=truereportedpublic record, Form ADV, Sep 19, 2026
- Website
- p•••••••••.comreportedpublic record, Form ADV, Sep 19, 2026
- Principal office phone
- (952) 563-9811reportedpublic record, Form ADV, Mar 12, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $163Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026