DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W•••• W••••• M•••••••••
Legal name B••••••• I••••••••• I•••
Latest filing May 21, 2026
First filing on the tape Mar 9, 2021 · 21 filings
SEC status approved since Apr 9, 2021
RAUM
$264M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$259M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$52.8M
derived; firm RAUM over IAPD count
Employees
8
5 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$264M as of May 21, 2026
Mar 17, 2022$152M then
HNW client RAUM$215M as of May 21, 2026
Mar 17, 2022$83.7M then
State-registered IARs (5.B.3)5 as of May 21, 2026
Mar 17, 20224 then
Employees (5.A)8 as of May 21, 2026
Mar 17, 20224 then
Private funds: no history
RAUM +21% over the last fiscal year+18% a year over threeIARs 5 to 5
Practice profile
derived from the filing of May 21, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $52.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 70derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $298,460derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.6derivedItem 5.A over advisors
- Advisors per office
- 1.7derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$215M82%
- Individuals$43.6M16%
- Charitable organizations$5.1M1.9%
- Individual clients
- 220reported
- HNW clients
- 130reported
- Pension plan clients
- n/areported
- Charitable clients
- 4reported
- Accounts
- 885reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=3.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| M•••••• S•••• O•••••Certified Financial Planner | Urbandale, Ia | May 5, 2021 | 21 y | 4 |
| J•••• P••• W••••• | Urbandale, Ia | May 5, 2021 | 21 y | 4 |
| C••••• A••••• P•••Certified Financial Planner | Urbandale, Ia | May 5, 2021 | 10 y | 1 |
| B•••• L•• B••••••••• | Clear Lake, Ia | Feb 4, 2022 | 18 y | 1 |
| D•••• M•••••• E•••••• | Urbandale, Ia | Jan 18, 2025 | 13 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- B•••• L•• B••••••••• from B••••••• I••••••••• S•••••••• I••• •••••Feb 4, 2022 · Other
- M•••••• S•••• O••••• from S••••••••• A•••••• A•••••••• I•••May 5, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
- J•••• P••• W••••• from S••••••••• A•••••• A•••••••• I•••May 5, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
- C••••• A••••• P••• from S••••••••• A•••••• A•••••••• I•••May 5, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 3 joined from S••••••••• A•••••• A•••••••• I•••May 7, 2021 · Urbandale, Ia
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- O•••••• M••••••• S•••• · Director And Chief Compliance Officercontrolsince 04/2021 · owns 50% to 75%
- W•••••• J••••• P••• · Directorcontrolsince 04/2021 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Urbandale, Ia · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Clear Lake, IA1 employees
- Sac City, IA1 employees
What changed
consecutive filings, newest first
- Accounts · 866 to 885Mar 25, 2025 to Mar 16, 2026
- Charity clients · unset to 4.0Mar 25, 2025 to Mar 16, 2026
- HNW clients · 88 to 130Mar 25, 2025 to Mar 16, 2026
- Individual clients · 259 to 220Mar 25, 2025 to Mar 16, 2026
- Discretionary RAUM · $217M to $264MMar 25, 2025 to Mar 16, 2026
- HNW RAUM · $149M to $215MMar 25, 2025 to Mar 16, 2026
- Individual RAUM · $63.7M to $43.6MMar 25, 2025 to Mar 16, 2026
- RAUM · $217M to $264MMar 25, 2025 to Mar 16, 2026
- Accounts · 799 to 866Dec 23, 2024 to Mar 25, 2025
- HNW clients · 73 to 88Dec 23, 2024 to Mar 25, 2025
- Individual clients · 235 to 259Dec 23, 2024 to Mar 25, 2025
- Financial planning clients · 101-250 to 251-500Dec 23, 2024 to Mar 25, 2025
- State-registered IARs · 4 to 5Dec 23, 2024 to Mar 25, 2025
- Discretionary RAUM · $184M to $217MDec 23, 2024 to Mar 25, 2025
- HNW RAUM · $117M to $149MDec 23, 2024 to Mar 25, 2025
- Individual RAUM · $62.2M to $63.7MDec 23, 2024 to Mar 25, 2025
- RAUM · $184M to $217MDec 23, 2024 to Mar 25, 2025
- Accounts · 810 to 799Mar 27, 2023 to Feb 9, 2024
- BD registered reps · 4 to 3Mar 27, 2023 to Feb 9, 2024
- HNW clients · 175 to 73Mar 27, 2023 to Feb 9, 2024
- Individual clients · 283 to 235Mar 27, 2023 to Feb 9, 2024
- Employees · 5 to 8Mar 27, 2023 to Feb 9, 2024
- Financial planning clients · 251-500 to 101-250Mar 27, 2023 to Feb 9, 2024
- State-registered IARs · 5 to 4Mar 27, 2023 to Feb 9, 2024
- Discretionary RAUM · $161M to $184MMar 27, 2023 to Feb 9, 2024
- HNW RAUM · $120M to $117MMar 27, 2023 to Feb 9, 2024
- Individual RAUM · $37.9M to $62.2MMar 27, 2023 to Feb 9, 2024
- Non-discretionary RAUM · $92,008 to $0Mar 27, 2023 to Feb 9, 2024
- RAUM · $161M to $184MMar 27, 2023 to Feb 9, 2024
- Accounts · 738 to 810Apr 29, 2022 to Mar 27, 2023
- Charity clients · 3.0 to unsetApr 29, 2022 to Mar 27, 2023
- HNW clients · 97 to 175Apr 29, 2022 to Mar 27, 2023
- Individual clients · 321 to 283Apr 29, 2022 to Mar 27, 2023
- Financial planning clients · 101-250 to 251-500Apr 29, 2022 to Mar 27, 2023
- Other offices · 1 to 2Apr 29, 2022 to Mar 27, 2023
- Discretionary RAUM · $150M to $161MApr 29, 2022 to Mar 27, 2023
- HNW RAUM · $83.7M to $120MApr 29, 2022 to Mar 27, 2023
- Individual RAUM · $64.2M to $37.9MApr 29, 2022 to Mar 27, 2023
- Non-discretionary RAUM · $2.1M to $92,008Apr 29, 2022 to Mar 27, 2023
- RAUM · $152M to $161MApr 29, 2022 to Mar 27, 2023
Signals
1 dated events
- B••••••• I••••••••• I••• filed its initial SEC registration (Form ADV)Mar 9, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 515-225-9500reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 641-357-6438reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 712-662-3866reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- wilonwm.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 515-225-9500reportedpublic record, Form ADV, May 21, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $52.8Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026