DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Journey Retirement Planning And Investment Management, LLC
Latest filing Jun 5, 2026
First filing on the tape Jul 14, 2021 · 13 filings
SEC status approved since Aug 13, 2021
RAUM
$187M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$187M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$37.5M
derived; firm RAUM over IAPD count
Employees
8
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$187M as of Jun 5, 2026
Mar 11, 2022$110M then
HNW client RAUM$63.0M as of Jun 5, 2026
Mar 11, 2022$43.3M then
State-registered IARs (5.B.3)5 as of Jun 5, 2026
Mar 11, 20222 then
Employees (5.A)8 as of Jun 5, 2026
Mar 11, 20224 then
Private funds: no history
RAUM +16% over the last fiscal year+20% a year over threeIARs 3 to 5
Practice profile
derived from the filing of Jun 5, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $37.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 127derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.9MderivedHNW RAUM over HNW clients
- Average account
- $178,739derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.6derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +67%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +12%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$124M66%
- High-net-worth individuals$63.0M34%
- Individual clients
- 603reported
- HNW clients
- 34reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,048reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jennifer Lynne Landon | Ammon, Id | Aug 13, 2021 | 25 y | 4 |
| Jordan Cal Anderson | Ammon, Id | Aug 13, 2021 | 14 y | 2 |
| Paul Bae Mchugh | Ammon, Id | Apr 8, 2022 | 11 y | 0 |
| Rachel Brook Ludlow | Ammon, Id | Jun 24, 2025 | 12 y | 0 |
| Makenna Rasmussen | Ammon, Id | Aug 21, 2025 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Jennifer Lynne Landon from Townsquare Capital, LLCAug 13, 2021 · RIA to a newly registered adviser
- Jordan Cal Anderson from Townsquare Capital, LLCAug 13, 2021 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Townsquare Capital, LLCDec 17, 2021 · Lehi, Ut
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lynne Jennifer Landon · President And Chief Compliance Officercontrolsince 04/2021 · owns 75% or more
Related persons
Schedule D 7.A
- Journey Financial Services, Inc.real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Ammon, Id · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 992 to 1,048Oct 21, 2025 to Feb 12, 2026
- Advisory employees · 3 to 5Oct 21, 2025 to Feb 12, 2026
- HNW clients · 26 to 34Oct 21, 2025 to Feb 12, 2026
- Individual clients · 544 to 603Oct 21, 2025 to Feb 12, 2026
- Employees · 7 to 8Oct 21, 2025 to Feb 12, 2026
- State-registered IARs · 3 to 5Oct 21, 2025 to Feb 12, 2026
- Discretionary RAUM · $161M to $187MOct 21, 2025 to Feb 12, 2026
- HNW RAUM · $47.2M to $63.0MOct 21, 2025 to Feb 12, 2026
- Individual RAUM · $114M to $124MOct 21, 2025 to Feb 12, 2026
- RAUM · $161M to $187MOct 21, 2025 to Feb 12, 2026
- Accounts · 1,716 to 992Apr 18, 2024 to Mar 6, 2025
- HNW clients · 19 to 26Apr 18, 2024 to Mar 6, 2025
- Individual clients · 406 to 544Apr 18, 2024 to Mar 6, 2025
- Financial planning clients · 1-10 to 1-10Apr 18, 2024 to Mar 6, 2025
- Discretionary RAUM · $127M to $161MApr 18, 2024 to Mar 6, 2025
- HNW RAUM · $35.5M to $47.2MApr 18, 2024 to Mar 6, 2025
- Individual RAUM · $91.8M to $114MApr 18, 2024 to Mar 6, 2025
- RAUM · $127M to $161MApr 18, 2024 to Mar 6, 2025
- Accounts · 864 to 1,716Nov 2, 2023 to Mar 6, 2024
- HNW clients · 10 to 19Nov 2, 2023 to Mar 6, 2024
- Individual clients · 535 to 406Nov 2, 2023 to Mar 6, 2024
- Discretionary RAUM · $109M to $127MNov 2, 2023 to Mar 6, 2024
- HNW RAUM · $14.4M to $35.5MNov 2, 2023 to Mar 6, 2024
- Individual RAUM · $94.5M to $91.8MNov 2, 2023 to Mar 6, 2024
- RAUM · $109M to $127MNov 2, 2023 to Mar 6, 2024
- Accounts · 348 to 864Jul 11, 2022 to Feb 22, 2023
- Advisory employees · 2 to 3Jul 11, 2022 to Feb 22, 2023
- HNW clients · 27 to 10Jul 11, 2022 to Feb 22, 2023
- Individual clients · 321 to 535Jul 11, 2022 to Feb 22, 2023
- Employees · 4 to 7Jul 11, 2022 to Feb 22, 2023
- State-registered IARs · 2 to 3Jul 11, 2022 to Feb 22, 2023
- Organization form · Limited Liability Partnership to Limited Liability CompanyJul 11, 2022 to Feb 22, 2023
- Discretionary RAUM · $110M to $109MJul 11, 2022 to Feb 22, 2023
- HNW RAUM · $43.3M to $14.4MJul 11, 2022 to Feb 22, 2023
- Individual RAUM · $66.3M to $94.5MJul 11, 2022 to Feb 22, 2023
- RAUM · $110M to $109MJul 11, 2022 to Feb 22, 2023
- Accounts · 660 to 348Dec 7, 2021 to Mar 11, 2022
- HNW clients · 21 to 27Dec 7, 2021 to Mar 11, 2022
- Individual clients · 417 to 321Dec 7, 2021 to Mar 11, 2022
- Discretionary RAUM · $105M to $110MDec 7, 2021 to Mar 11, 2022
Signals
1 dated events
- Journey Retirement Planning And Investment Management, Llc filed its initial SEC registration (Form ADV)Jul 14, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- office@journeyretirement.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 208-552-9169reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- journeyretirement.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 208-552-9169reportedpublic record, Form ADV, Jun 5, 2026
- Contact form
- journeyretirement.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- journeyretirement.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $37.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026