DFX Intelligence
RIA Intelligence
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Former SEC-registered adviser
P••••• F••••••••• L••
Latest filing Jul 27, 2023
First filing on the tape Feb 17, 2023 · 5 filings
RAUM
$5.7M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
100%
$5.7M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$2.9M
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
5 filings and snapshots on the tape
RAUM$5.7M as of Jul 27, 2023
Feb 17, 2023$0 then
HNW client RAUM$5.6M as of Jul 27, 2023
Jul 10, 2023$5.6M then
State-registered IARs (5.B.3)2 as of Jul 27, 2023
Feb 17, 20232 then
Employees (5.A)2 as of Jul 27, 2023
Feb 17, 20232 then
Private funds: no history
Practice profile
derived from the filing of Jul 27, 2023; every figure names its basis
- RAUM per advisor
- $2.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 5derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.1MderivedHNW RAUM over HNW clients
- Average account
- $638,661derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 0.0%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Custody
- $5.0M, 6 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$5.6M97%
- Individuals$193,5613.4%
- Individual clients
- 4reported
- HNW clients
- 5reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 9reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $5.0M for 6 clientsreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J•••••• D••••• P••••• | Pasadena, Ca | Mar 21, 2023 | 32 y | 2 |
| M•••••• R••• C•••••• P••••• | Pasadena, Ca | Mar 21, 2023 | 18 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- J•••••• D••••• P••••• from I••••••••• F•••••••• G••••• L••Mar 21, 2023 · Affiliated broker-dealer or bank to a newly registered adviser
- M•••••• R••• C•••••• P••••• from I••••••••• F•••••••• G••••• L••Mar 21, 2023 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from I••••••••• F•••••••• G••••• L••Mar 22, 2023 · San Diego, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- P•••••• J••••••• D••••• · Managing Membercontrolsince 01/2023 · owns 25% to 50%
- P•••••• M••••••• R••• C•••••• · Managing Member & Chief Compliance Officercontrolsince 01/2023 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Pasadena, Ca · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Advisory activities · 3 to 4Jul 10, 2023 to Jul 27, 2023
- Accounts · 0 to 9Mar 20, 2023 to Jul 10, 2023
- HNW clients · unset to 5.0Mar 20, 2023 to Jul 10, 2023
- Individual clients · unset to 4.0Mar 20, 2023 to Jul 10, 2023
- Assets in custody · unset to 4977777.0Mar 20, 2023 to Jul 10, 2023
- Custody of client assets · false to trueMar 20, 2023 to Jul 10, 2023
- HNW RAUM · unset to 5554391.0Mar 20, 2023 to Jul 10, 2023
- Individual RAUM · unset to 193561.0Mar 20, 2023 to Jul 10, 2023
- Non-discretionary RAUM · $0 to $5.7MMar 20, 2023 to Jul 10, 2023
- RAUM · $0 to $5.7MMar 20, 2023 to Jul 10, 2023
Signals
2 dated events
- 2 advisors left I••••••••• F•••••••• G••••• L•• (San Diego, CA) for P••••• F••••••••• L•• on the same dayMar 22, 2023 · Team lift-out · derived
- P••••• F••••••••• L•• filed its initial SEC registration (Form ADV)Feb 17, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/P•••••-FINANCIAL/ABOUTreportedpublic record, Form ADV, Sep 21, 2026
- Website
- P•••••FINANCIAL.COMreportedpublic record, Form ADV, Sep 21, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $2.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026