DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
A••••• F••••••••
Legal name K••••• L••
Latest filing Jul 14, 2026
First filing on the tape Aug 7, 2023 · 14 filings
SEC status approved since Sep 6, 2023
RAUM
$428M
reported, Item 5.F
Discretionary
89%
of RAUM
Private clients
97%
$414M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$143M
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$428M as of Jul 14, 2026
Feb 8, 2024$352M then
HNW client RAUM$291M as of Jul 14, 2026
Feb 8, 2024$157M then
State-registered IARs (5.B.3)2 as of Jul 14, 2026
Feb 8, 20242 then
Employees (5.A)2 as of Jul 14, 2026
Feb 8, 20246 then
Private funds: no history
RAUM -1.8% over the last fiscal yearIARs 2 to 2
Practice profile
derived from the filing of Jul 14, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $143MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 175derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.1MderivedHNW RAUM over HNW clients
- Average account
- $273,832derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 89%derivedof RAUM
- Institutional
- 3.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.7derivedItem 5.A over advisors
- Advisors per office
- 1.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- -1.8%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -40%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Wrap fee program
- $610MreportedItem 5.I
- Custody
- $20.0M, 20 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$291M68%
- Individuals$123M29%
- Pension and profit-sharing plans$9.5M2.2%
- Charitable organizations$4.5M1.1%
- Individual clients
- 389reported
- HNW clients
- 136reported
- Pension plan clients
- 12reported
- Charitable clients
- 4reported
- Accounts
- 1,563reported
- Financial planning clients
- 0reported
- Wrap fee programs
- $305M sponsored, $305M managedreported
- Custody of client assets
- $20.0M for 20 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| D•••• A•••••••• L•••Certified Financial Planner | Granite Bay, Ca | Sep 8, 2023 | 18 y | 2 |
| D•••• H••••Certified Financial Planner | Granite Bay, Ca | Sep 8, 2023 | 19 y | 1 |
| S••••• S••••Certified Financial Planner | Granite Bay, Ca | Jan 1, 2025 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- D•••• A•••••••• L••• from T•• W••••• C••••••••• G••••Sep 8, 2023 · RIA to a newly registered adviser
- D•••• H•••• from T•• W••••• C••••••••• G••••Sep 8, 2023 · RIA to a newly registered adviser
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- L•••• D••••• A•••••••• · Managing Membercontrolsince 06/2016 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Granite Bay, Ca · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Chico, CA2 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Apr 10, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $436,000,000 to $428,000,000, advisors 2 to 2, private clients 873 to 525, offices 1 to 1 (2025-04-23 to 2026-04-10)peers: independent wealth managers, $100M to $500M (5,676)
- client count collapseChange between filings · filing Apr 10, 2026individual and HNW clients (Item 5.D) moved from 873.0 to 525.0 (-40.0%) between the annual amendments of 2025-04-23 and 2026-04-10; the peer median change was +3.0% (3309 comparable advisers, 3.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,309) · 2.7% percentile
- HNW share shiftChange between filings · filing Apr 10, 2026HNW share of RAUM moved from 92.0% to 68.0% between the annual amendments of 2025-04-23 and 2026-04-10peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 1,800 to 1,563Dec 10, 2025 to Mar 2, 2026
- Charity clients · 2 to 4Dec 10, 2025 to Mar 2, 2026
- HNW clients · 737 to 136Dec 10, 2025 to Mar 2, 2026
- Individual clients · 136 to 389Dec 10, 2025 to Mar 2, 2026
- Pension plan clients · unset to 12.0Dec 10, 2025 to Mar 2, 2026
- Assets in custody · $605 to $20.0MDec 10, 2025 to Mar 2, 2026
- Discretionary RAUM · $374M to $381MDec 10, 2025 to Mar 2, 2026
- HNW RAUM · $400M to $291MDec 10, 2025 to Mar 2, 2026
- Individual RAUM · $32.0M to $123MDec 10, 2025 to Mar 2, 2026
- Non-discretionary RAUM · $62.0M to $47.0MDec 10, 2025 to Mar 2, 2026
- Pension RAUM · unset to 9500000.0Dec 10, 2025 to Mar 2, 2026
- RAUM · $436M to $428MDec 10, 2025 to Mar 2, 2026
- Wrap assets (manager) · $374M to $305MDec 10, 2025 to Mar 2, 2026
- Wrap assets (sponsor) · $374M to $305MDec 10, 2025 to Mar 2, 2026
- Financial planning clients · 0 to 0Apr 23, 2025 to Aug 14, 2025
- Legal name · A••••• F••••••••, LLC to KERUX, LLCApr 23, 2025 to Aug 14, 2025
- Accounts · 1,611 to 1,800Nov 13, 2024 to Feb 28, 2025
- Charity clients · 5 to 2Nov 13, 2024 to Feb 28, 2025
- HNW clients · 730 to 737Nov 13, 2024 to Feb 28, 2025
- Individual clients · 145 to 136Nov 13, 2024 to Feb 28, 2025
- Assets in custody · unset to 605.0Nov 13, 2024 to Feb 28, 2025
- Custody of client assets · false to trueNov 13, 2024 to Feb 28, 2025
- Employees · 6 to 2Nov 13, 2024 to Feb 28, 2025
- Discretionary RAUM · $352M to $374MNov 13, 2024 to Feb 28, 2025
- HNW RAUM · $157M to $400MNov 13, 2024 to Feb 28, 2025
- Individual RAUM · $191M to $32.0MNov 13, 2024 to Feb 28, 2025
- Non-discretionary RAUM · $0 to $62.0MNov 13, 2024 to Feb 28, 2025
- RAUM · $352M to $436MNov 13, 2024 to Feb 28, 2025
- Wrap assets (manager) · $352M to $374MNov 13, 2024 to Feb 28, 2025
- Wrap assets (sponsor) · $352M to $374MNov 13, 2024 to Feb 28, 2025
- Wrap assets (manager) · $231M to $352MJan 11, 2024 to Feb 8, 2024
- Wrap assets (sponsor) · $231M to $352MJan 11, 2024 to Feb 8, 2024
- Accounts · 0 to 1,611Aug 7, 2023 to Jan 3, 2024
- Advisory employees · 4 to 2Aug 7, 2023 to Jan 3, 2024
- BD registered reps · 4 to 2Aug 7, 2023 to Jan 3, 2024
- Charity clients · unset to 5.0Aug 7, 2023 to Jan 3, 2024
- HNW clients · unset to 730.0Aug 7, 2023 to Jan 3, 2024
- Individual clients · unset to 145.0Aug 7, 2023 to Jan 3, 2024
- Employees · 10 to 6Aug 7, 2023 to Jan 3, 2024
- State-registered IARs · 4 to 2Aug 7, 2023 to Jan 3, 2024
Signals
1 dated events
- A••••• F•••••••• filed its initial SEC registration (Form ADV)Aug 7, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 916-846-7780reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/keruxhq/posts/?feedView=allreportedpublic record, Form ADV, Sep 18, 2026
- Website
- keruxhq.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 916-846-7780reportedpublic record, Form ADV, Jul 14, 2026
- Contact form
- keruxhq.com/contact-usreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $143Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026